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51.
Across cities in India, migrant groups, squatters and the urban poor residing in slums have played a crucial role in developing low-income housing. This form of housing is closely connected to the economic activity of the poor, which in turn contributes to the wider urban economy. It also enables the poor to consolidate their position in the city and make claims on the city administration for infrastructure. However, such housing has been bracketed as 'informal' and lacks legitimacy. Policies concerning low-income housing must address this issue while enabling the poor to further their economic and entrepreneurial initiatives.  相似文献   
52.
In market, the retailer tries to sell the product at much higher price than the purchase cost. In this study, an attempt is made to develop optimal ordering and pricing policy for a retailer when the supplier offers a credit period to settle the account. The demand of a product is declining with time and units in the retailer's inventory are subject to constant deterioration. An algorithm is developed to determine the optimal selling price and the ordering quantity to maximize the retailer's profit. The numerical examples are given to support the development of the mathematical model. The sensitivity analysis of critical parameters is carried out to observe the changes in the decision variables and objective function.  相似文献   
53.
Since its emergence in the early 1990s as marketing's newest paradigm or school of thought, research in the area of relationship marketing has been proliferating. From the customer's perspective, initial attempts to become lifelong partners with key sellers or suppliers were appealing. However, as these propositions multiply in number and carry with them increasing burdens in terms of time and commitment, customers are reticent to enter into long-lasting relationships with all sellers. In this paper, we consider relationship formation from the customers' perspective and examine the antecedents to a customer's preference for a relational exchange orientation versus a transactional exchange orientation. Our belief is that, depending upon a set of contextual factors surrounding the exchange, customers will opt for a relational orientation with suppliers in some cases and for a more transactional orientation in others.  相似文献   
54.
A typical approach to studying capabilities in the operations management literature is to assess the intended or realized competitive operational performance and their contribution to business and organizational objectives. While it is crucial to identify the operational performance that helps create competitive advantage, it is equally important to understand the means for delivering the needed performance at the operational level. Drawing on the resource-based view (RBV), we argue that routines are a critical source of operations capabilities and subsequently investigate operations capabilities by means of their underlying routines. Because a common problem to studying capabilities is the ambiguous and confusing definitions, we conduct an extensive literature review to address the semantic confusion among various definitions of capabilities and delineate it from other related terms. We identify improvement and innovation as two critical plant level capabilities, each consisting of a bundle of interrelated yet distinct routines. We then empirically measure the two capabilities as second-order latent variables and estimate their effects on a set of operational performance measures. The results suggest that routines form internally consistent bundles which are significantly related to operational performance. This supports our notion of “capabilities as routine bundles” that are difficult to imitate and thus a source of competitive advantage.  相似文献   
55.
This study examines the characteristics and shopping behavior of urban blacks who patronize a black-owned and managed neighborhood shopping center in a large mid-western city. The shopping center is located in a community that reflects typical inner city characteristics of high unemployment, low income, and classic shortage of necessary retail and commercial facilities. The community promotion analyzed in the study was the shopping center's first formal attempt to promote the mall and provided an opportunity both to measure the traffic and the sales generating impact of the promotion and to learn about the profiles of the center's shoppers. Covered in the study are demographic and socio-economic variables, attitudes toward and perceptions of various characteristics of the mall, and various dimensions of the respondent's retail shopping behavior. Analysis of the characteristics of the shopping center's customers indicates two distinct market segments that live different distances from the mall with sex, income, age, and shopping behavior varying by segment. The hypothesis that the two groups of black shoppers, with different demographic characteristics, will also exhibit different shopping behavior was not rejected, and therefore, the authors could suggest marketing policy and strategy recommendations to management to more effectively reach and satisfy the heavy user of such shopping centers. Alpha Development Corp.  相似文献   
56.
What drives organisations to engage in socially responsible purchasing initiatives? To investigate this important question, this article uses a case-study approach to examine the context within which supplier diversity programmes have emerged in both the U.S. and U.K. The analysis identifies legislative and policy developments, economic imperatives, stakeholder pressures and ethical influences as forces shaping organisational responses. It reveals important contextual differences between U.K. and U.S. experience and offers an empirical and theoretical explanation of corporate behaviour.  相似文献   
57.
Wu  Ruomeng  Shah  Esta D.  Kardes  Frank R.  Wyer  Robert S. 《Marketing Letters》2020,31(2-3):299-310
Marketing Letters - The use of technical language in marketing communications has more complex effects than what the previous research suggests. Three studies show that the effect of technical...  相似文献   
58.
Overwhelmed by the use of social media in augmenting human interactions, researchers have developed special interest in understanding the use of social media in developing strong and customized relationships with customers. In line with this, the current study aims to explore the impact of social media on purchasing behavior with mediating effect of customer relationship. The findings indicate that majority of the respondents use social media for purchasing purpose and there is a positive relation between social media and customer relationship, as well as social media and purchasing behavior, with customer relationships fully mediating and enhancing the relationship between social media and purchasing behavior. It has been also found that the majority of the respondents use social media for purchasing purposes. This study offers new insights into the conceptual development and understanding of social media in enhancing customer relationships and affecting purchasing behavior. The study acts as a strong support and aid towards developing and managing global customer relationships through the use of social media.  相似文献   
59.
"It is this distancing of personal relationships, combined with their replacement by written contractual terms and conditions, which make the discussion of ethics within a corporate institutionalised context highly limited and problematic.' The challenge is to find means of personalising modern corporations so as to encourage ethical behaviour. Atul K. Shah PhD (Econ) ACA gained his doctorate from the London School of Economics and is Lecturer in the Department of Accounting and Financial Management, at the University of Essex, Wivenhoe Park, Colchester CO4 3SQ; e-mail ashah@essex.ac.uk . This article was conceived while he was Visiting Assistant Professor at the College of Business, University of Maryland, USA. The author wishes to thank Dan Ostas, Lee Preston and Stephen Loeb for helpful comments on earlier drafts.  相似文献   
60.
On-time performance of airlines schedule is key factor in maintaining current customer satisfaction and attracting new ones. This requires management of the different operation resources (crew/aircraft) to ensure their on-time readiness for each flight in the planned schedule. However, flight schedules are often subjected to irregularity. In particular, weather accounts for nearly 75% of system delays. Due to the tight connection among airlines resources, these delays could dramatically propagate over time and space unless the proper recovery actions are taken. This paper presents a model which projects flight delays and alerts for possible future breaks during irregular operation conditions. The results of applying the model at the operation control center of a major airlines company in the US are presented.  相似文献   
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