A multi-attribute approach to assess homeland security risk

The United States Department of Homeland Security manages a wide spectrum of risks involving crime, terrorism, accidents, and natural disasters. This paper supports disaster management by identifying which attributes should be used to describe risks comprehensively and assessing the need to incorporate such multiattribute information into risk management processes. Attributes for describing homeland security risks were selected through a literature review. These attributes were then used in a risk assessment of homeland security hazards that informed risk ranking sessions conducted with members of the general public. The results taken together support the use of a range of attributes and perspectives. While aspects of life/health and economic damage were considered most important by both experts and the lay public, other attributes were of widespread importance, including attributes related to dread and uncertainty. These results demonstrate how to present risks in a deliberative risk management process and the importance of doing so using a complete set of attributes to describe the risks.     

Introducing Marketing Letters’ data policy

Marketing Letters - This issue introduces Marketing Letters’ data policy, formulated by our data policy board, comprised of Dina Mayzlin, Darren Dahl, Anirban Mukhopadhyay, and Joachim...     

Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage

This interpretive study derives a conceptual framework explaining how Indian women experience a loss of self through the transformational event of marriage. The self-discrepancy of losing one’s self motivates these women to renegotiate their sense of self through consumption. Data were collected through 76 in-depth interviews analyzed by a constant comparative method and grounded theory. Our research question is to what degree and in what ways do women in India experience a loss of self upon marriage and, if they do, through what consumer practices (if any) do they attempt to compensate for this feeling of loss? Analysis revealed three common stages in Indian women’s married life (1) marriage as a life transitional event inducing liminality (2) loss of Self: dissonance (3) compensatory consumption as a response to dissonance. Our research contributes to life cycle theory by focusing on liminal transitions. We find that self is a possession that women can lose after marriage in India. Based on these findings we argue that understandings of identity and life cycle must be amended to consider self-discrepancy and coping processes. We develop a model of consumption that results from a perceived loss of self. This is all part of a process of self-identity reconstruction. We also expand psychological ownership theory to include ownership of self.     

Antecedents of brand loyalty in South African retail banking

With new banks entering the South African market and consumers generally not satisfied with their current bank, brand loyalty in the banking sector is receiving greater attention. A gap in the literature exists regarding the issues of bank loyalty and their antecedents in South African retail banking because of the few studies available in the South African context, the new competitive environment in the banking sector, the multi-cultural nature of the market, and the likely switching behaviour by customers. The South African context is a multi-cultural environment and therefore offers a unique background as most previous brand loyalty studies have been in mono-cultural contexts. The purpose of this study was to investigate the antecedents of brand loyalty, including satisfaction, brand relationship quality, customer advocacy, and brand trust in retail banking. We report on a survey of 351 banking customers through SEM using AMOS. While the findings are generally supportive of previous studies, some surprising results are discussed and implications for both theory and practice are highlighted.