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991.
How Online Product Reviews Affect Retail Sales: A Meta-analysis 总被引:1,自引:0,他引:1
A growing body of research has emerged on online product reviews and their ability to elicit performance outcomes desired by retailers; yet, a common understanding of the performance implications of online product reviews has eluded us. Scholars continue to navigate an array of studies assessing different design elements of online product reviews, and various research settings and data sources. We undertake a meta-analysis of 26 empirical studies yielding 443 sales elasticities to examine how these variables relate to retail sales. Building on well-established meta-analytical methods, we address the following questions: How does review valence influence the elasticity of retailer sales? What about review volume? For which product types and usage situations do online product reviews have a greater impact on retailer sales elasticity? Which types of online reviewers and websites exert the greatest influence on retailer sales elasticity? Our study answers these important questions and provides a much needed quantitative synthesis of this burgeoning stream of research. 相似文献
992.
Kiridaran Kanagaretnam Stuart Mestelman S.M. Khalid Nainar Mohamed Shehata 《Journal of Business Research》2014
In a laboratory-controlled environment we provide experimental evidence on the effects of transparency (complete over incomplete information) and empowerment on trust and trustworthiness. We implement a simple version of the standard two-person investment game in a repeated game context with multiple treatments under two information environments. We find that when principals are empowered by being able to penalize agents who may not act in a way the principal believes is in the principal's best interest, the level of trust and investment increases over that which is realized in the absence of empowerment regardless of the degree of transparency. In transparent environments the effect of empowerment is about the same regardless of whether empowerment is introduced or removed. However, in opaque environments, the loss of empowerment has a substantially greater negative effect on trust than the positive effect associated with the introduction of empowerment. 相似文献
993.
S. Sinem Atakan Richard P. Bagozzi Carolyn Yoon 《International Journal of Research in Marketing》2014
Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances affective commitment to the product. However, physical production without opportunity to express choice or creativity during the production process does not change the symbolic meaning of the product (how self-expressive it is) and, therefore, does not result in identification with the product. Participation during the design stage (input-specification) enhances identification, leading to affective commitment, which in turn enhances evaluation of the self-made product. Finally, engaging consumers in both the realization and design stages of the production process does not create value for consumers over and above the main effects created by a high level of participation in either stage. 相似文献
994.
This paper provides a systematic assessment of how entrepreneurs react to firm failure. We use appraisal theory as an overarching theoretical framework and hypothesize that the more the failure experience is appraised as stressful in terms of its implications for harm or loss, the greater the feelings of grief. To test this hypothesis we developed a unique database of entrepreneurs who recently filed for firm bankruptcy. Our results support that there is great variation in responses to firm failure, and we provide theoretically valid explanations to why this is the case. These findings have substantial implications for how scholars conceive and theorize about entrepreneurial failure. 相似文献
995.
S. Migala K. Röse S. Genzmer C. Lehmann S. Meye K. Pflug Y. Treusch Prof. Dr. V. Garms-Homolová Prof. Dr. U. Flick 《Heilberufe》2010,62(5):43-45
Schlafst?rungen vorbeugen - Oft sind Schlafst?rungen Bestandteil psychischer, organischer oder neurologisch degenerativer Erkrankungen. Sie k?nnen aber auch die Folge falschen Verhaltens oder ungemessener Schlafbedingungen sein. Also: Was f?rdert gesunden Schlaf, was behindert ihn? 相似文献
996.
Lars Sørgard 《International Journal of the Economics of Business》2014,21(1):37-42
Since at least the early 1990s, researchers have criticized the antitrust authorities’ method for assessing the possible anticompetitive effects of mergers. Despite this, only recently, a method with a more sound economic foundation was included in the merger guidelines. We discuss how a sound economic foundation was developed and finally applied to merger control. 相似文献
997.
Conventional wisdom suggests that service providers should respond to their failures as quickly as possible. Some research, however, points out that delaying resolutions may produce highly desirable results. The study here investigates these competing views by examining under which conditions an immediate or a delaying resolution produces more positive consumer responses in term of re-patronage and negative word-of-mouth intentions. Based on the concept of service separation, this research identifies an interaction effect between service separation (separated service, non-separated service) and response timing (immediate response, delaying response) on consumers' post-consumption intention. This research also finds that the relationship between service separation-response timing interaction and consumer response is mediated by consumers' negative emotions. This study contributes to refining our understanding of consumer psychology in service recovery. Practically, the studies also enable service providers to better allocate their resources to recover different types of services' failure. 相似文献
998.
S.?Nyock Ilouga A.?C.?Nyock Mouloungni J.?M.?SahutEmail author 《Small Business Economics》2014,42(4):717-728
Developing entrepreneurship among students and helping them to build their career plans and improving their employability is the core of public policy in many countries in Europe (Branchet et al. in J Small Bus Enterp Dev 18(2):384–402, 2011). Following some empirical researches (Boissin et al. in J Small Bus Entrep 22(2):101–122, 2009), we know some predictive factors for the emergence of an entrepreneurial project. But another question remains largely unexplored: What are the psychological mechanisms that may interplay in entrepreneurial intention and career choices? Our research aims to demonstrate that entrepreneurship is an objective which relies entirely on willingness, and, therefore, is much more dependent on interpersonal features than on economic and environmental constraints. In particular, we wish to highlight the personal dynamics in shaping, maturing, and implementing a choice of entrepreneurial career in order to extract volitional characteristics of this career choice. The hypotheses are tested using data from interviews conducted with French students in business schools, engineering schools, and universities. Our dynamic approach to study the psychosocial processes involved in the definition of an entrepreneurial career helps to understand the interest of young people in the entrepreneurial process. This research has demonstrated that volition has a key role in binding an individual commitment to an ambitious career objective. 相似文献
999.
A Social Marketing Template for Solving the Musicians’ Dilemma Through Nonprofit Healthcare Networks
Corey S. Jackson 《非赢利和公共部门市场学杂志》2014,26(1):80-98
The Musicians’ Dilemma—the lack of affordable healthcare for the uninsured or underinsured musical entrepreneur—is actually a common problem plaguing not only 33% of musicians, but approximately 19% of the American population as a whole. The current research uses social marketing principles to conceptualize a template for designing a marketing program that meets the healthcare needs of the target market. Health Alliance for Austin Musicians (HAAM) is a nonprofit organization that links healthcare providers, local businesses, and community donors in a network providing basic preventive health services to this essential segment of the community. HAAM's business model is analyzed and cast on the social marketing framework so that it can be adapted for use by other music cities. Although the template could also be applied to serve other uninsured populations, it is critical that research be undertaken to understand the specific characteristics and needs of each target market and used to adapt the model to those populations. 相似文献
1000.
Mark Stevenson Jason Thompson Jasper S. Wijnands Kerry Nice Gideon Aschwanden Haifeng Zhao 《International journal of injury control and safety promotion》2020,27(1):20-26
AbstractOver the past four decades considerable efforts have been taken to mitigate the growing burden of road injury. With increasing urbanisation along with global mobility that demands not only safe but equitable, efficient and clean (reduced carbon footprint) transport, the responses to dealing with the burgeoning road traffic injury in low- and middle-income countries has become increasingly complex. In this paper, we apply unique methods to identify important strategies that could be implemented to reduce road traffic injury in the Asia-Pacific region; a region comprising large middle-income countries (China and India) that are currently in the throes of rapid motorisation. Using a convolutional neural network approach, we clustered countries containing a total of 1632 cities from around the world into groups based on urban characteristics related to road and public transport infrastructure. We then analysed 20 countries (containing 689 cities) from the Asia-Pacific region and assessed the global burden of disease attributed to road traffic injury and these various urban characteristics. This study demonstrates the utility of employing image recognition methods to discover new insights that afford urban and transport planning opportunities to mitigate road traffic injury at a regional and global scale. 相似文献