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The purpose of the article is to summarize the use of the electronic media for advertising and selling, to identify the present or potential problems of this use for consumers, and to outline national and international consumer policies on the use of the electronic media for advertising and selling.The main suggestions for consumer policy are that consumer organizations and authorities should: (a) set aside resources for the preparation of a code of standards for the use of data media for advertising and selling, (b) follow closely what we have identified as the most urgent consumer problem, namely the use of the visual media for new ways of advertising and selling, (c) carry out detailed studies of the necessity of adjusting legislation in light of the expected developments in the field of visual media, and (d) in view of the international range of both data media and visual media investigate the possibility of international co-operation concerning the detailed consumer policy elements proposed in this article.
Folke Ölander is Professor and Preben Sepstrup Associate Professor at the Aarhus School of Business Administration and Economics, Ryhavevej 8, DK-8210 Aarhus V, Denmark.The project has been conducted with financial support from the Nordic Council of Ministers. 相似文献
Elektronische Medien in Werbung und Verkauf: ein verbraucherpolitischer Überblick
Zusammenfassung Der Beitrag schildert zunächst den Einsatz elektronischer Medien in der Werbung und im Verkauf, wie er sich in den USA und den westeuropäischen Ländern beobachten läßt. Er untersheidet dabei Daten-Medien und visuelle Medien. Anschließend versucht er, bestehende und potentiell auftretende Probleme dieses Medien-Einsatzes zu benennen, und geht dabei im Bereich der Werbung vor allem auf Fragen der Identifizierbarkeit, des Informationsgehaltes und der Strukturierung, im Bereich des Verkaufs auf Fragen der Information über Verkaufskonditionen, des Rücktrittsrechts und des Datenschutzes ein.Schließlich entwirft der Beitrag einen Vorschlag für nationale und internationale verbraucherpolitische Maßnahmen. Nach diesem Vorschlag sollten die Verbraucherorganisationen (a) Mittel für die Erarbeitung von Richtlinien für den Einsatz elektronischer Daten-Medien in Werbung und Verkauf bereitstellen, (b) dem wichtigen Problem des Einsatzes visueller Medien für neue Formen von Werbung und Verkauf auf der Spur bleiben, (c) genau prüfen, inwieweit die Gesetzgebung der zu erwartenden Entwicklung im Bereich der visuellen Medien angepaßt werden muß, und (d) angesichts der übernationalen Reichweite der behandelten Medien die Möglichkeit internationaler verbraucherpolitischer Zusammenarbeit fördern.
Folke Ölander is Professor and Preben Sepstrup Associate Professor at the Aarhus School of Business Administration and Economics, Ryhavevej 8, DK-8210 Aarhus V, Denmark.The project has been conducted with financial support from the Nordic Council of Ministers. 相似文献
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Quality & Quantity - In this study business process management as a tool of improvement service quality is introduced and it is examined that how it can be used to improve service quality in... 相似文献
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This study examines worker compensation effects of FDI activity in US non-manufacturing industry sectors. A clustered standard error correction is used when estimating wage and non-wage compensation equations, with special attention given to FDI’s effect by worker educational attainment and union status. Wage findings reveal an FDI-wage premium for highly educated non-union workers and FDI-union rent erosion for all educational-gender groups excluding females with low educational attainment. Non-wage compensation analysis reveals FDI activity is generally associated with significantly higher probabilities of workers receiving employer financed non-wage compensation for union and non-union workers regardless of their level of educational attainment. 相似文献
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Tradable and non-tradable expenditure and aggregate demand for imports in an emerging market economy
Using an assumption of non-separability of non-tradable expenditure from imports, this paper examines the impact of the structural transformation undertaken after 2001 on imports and, in turn, the current account stance of Turkey. In this regard, an import demand function is derived under the assumption of non-separability, and is estimated using quarterly time series data from Turkey. The empirical results show that the assumption of non-separability cannot be rejected in the case of Turkey and the relative prices of non-tradable and tradable goods must be among the determinants of import demand in addition to the relative price of imports and real GDP. This result accordingly implies that recent increases in import expenditure are, to some extent, due to changes in the relative price structure in favour of non-tradable goods. 相似文献
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Jan Svanberg Tohid Ardeshiri Isak Samsten Peter Öhman Presha E. Neidermeyer Tarek Rana Natalia Semenova Mats Danielson 《International Journal of Intelligent Systems in Accounting, Finance & Management》2022,29(1):50-68
We use machine learning with a cross-sectional research design to predict governance controversies and to develop a measure of the governance component of the environmental, social, governance (ESG) metrics. Based on comprehensive governance data from 2,517 companies over a period of 10 years and investigating nine machine-learning algorithms, we find that governance controversies can be predicted with high predictive performance. Our proposed governance rating methodology has two unique advantages compared with traditional ESG ratings: it rates companies' compliance with governance responsibilities and it has predictive validity. Our study demonstrates a solution to what is likely the greatest challenge for the finance industry today: how to assess a company's sustainability with validity and accuracy. Prior to this study, the ESG rating industry and the literature have not provided evidence that widely adopted governance ratings are valid. This study describes the only methodology for developing governance performance ratings based on companies' compliance with governance responsibilities and for which there is evidence of predictive validity. 相似文献
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Bulent Esiyok Feride Bahar Kurtulmuşoğlu Aydan Özdemir 《Journal of Travel & Tourism Marketing》2018,35(4):531-540
ABSTRACTWater has been seen as a healing source of life for centuries. Even the placebo effect of thermal therapies increases consumers’ well-being. Especially with easy traveling options demand for thermal therapies are on the rise. Users of thermal therapies are mostly composed of seniors. Even though age groups in the senior market have heterogeneous needs, managers assume them to be homogenous. Measuring thermal tourism demand by the length of stay, this study analyzed the determinants affecting the length of stay of older thermal tourists. The length of stay is predicted to have been affected by age, purchasing power, physical distance, and seasonal preferences. Even though all of the above have an effect on the length of stay, we find that age is the main determinant deciding the duration. These results may serve as a starting point for policymakers and tourism managers to tailor strategies to increase income streams associated with length of stay. 相似文献