The use of electronic media for advertising and selling: A consumer policy outline

The purpose of the article is to summarize the use of the electronic media for advertising and selling, to identify the present or potential problems of this use for consumers, and to outline national and international consumer policies on the use of the electronic media for advertising and selling.The main suggestions for consumer policy are that consumer organizations and authorities should: (a) set aside resources for the preparation of a code of standards for the use of data media for advertising and selling, (b) follow closely what we have identified as the most urgent consumer problem, namely the use of the visual media for new ways of advertising and selling, (c) carry out detailed studies of the necessity of adjusting legislation in light of the expected developments in the field of visual media, and (d) in view of the international range of both data media and visual media investigate the possibility of international co-operation concerning the detailed consumer policy elements proposed in this article.

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Elektronische Medien in Werbung und Verkauf: ein verbraucherpolitischer Überblick

Zusammenfassung Der Beitrag schildert zunächst den Einsatz elektronischer Medien in der Werbung und im Verkauf, wie er sich in den USA und den westeuropäischen Ländern beobachten läßt. Er untersheidet dabei Daten-Medien und visuelle Medien. Anschließend versucht er, bestehende und potentiell auftretende Probleme dieses Medien-Einsatzes zu benennen, und geht dabei im Bereich der Werbung vor allem auf Fragen der Identifizierbarkeit, des Informationsgehaltes und der Strukturierung, im Bereich des Verkaufs auf Fragen der Information über Verkaufskonditionen, des Rücktrittsrechts und des Datenschutzes ein.Schließlich entwirft der Beitrag einen Vorschlag für nationale und internationale verbraucherpolitische Maßnahmen. Nach diesem Vorschlag sollten die Verbraucherorganisationen (a) Mittel für die Erarbeitung von Richtlinien für den Einsatz elektronischer Daten-Medien in Werbung und Verkauf bereitstellen, (b) dem wichtigen Problem des Einsatzes visueller Medien für neue Formen von Werbung und Verkauf auf der Spur bleiben, (c) genau prüfen, inwieweit die Gesetzgebung der zu erwartenden Entwicklung im Bereich der visuellen Medien angepaßt werden muß, und (d) angesichts der übernationalen Reichweite der behandelten Medien die Möglichkeit internationaler verbraucherpolitischer Zusammenarbeit fördern.

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Folke Ölander is Professor and Preben Sepstrup Associate Professor at the Aarhus School of Business Administration and Economics, Ryhavevej 8, DK-8210 Aarhus V, Denmark.The project has been conducted with financial support from the Nordic Council of Ministers.     

Determining the Best Sales Time Period for Dried Figs: A Game Theory Application

Variations in producer prices over time cause constant fluctuations in farm incomes. In this study, the author uses a game theory approach to determine the economically optimal time to sell dried figs for the agricultural firms that produce them. Based on the price producers received in the period between August 2003 and July 2010, dried fig prices were converted into 2003 real price levels. According to a linear programming model based on these assumptions, it was determined that the best time for producers to sell dried figs, with the rate of 26.63%, was November and December.     

Network Imitation to Deal with Sociocultural Dilemmas in Acquisitions of Young,Innovative Firms

This article expands current acquisition literature to include sociocultural challenges on inter‐organizational levels following acquisitions of young, innovative firms. Socioculture here denotes network parties' shared values, belief systems, and practices. Three acquisitions illustrate their consequences. The young, innovative firms and their acquirers are part of different networks, have dissimilar motives for pursuing business, and work within different time frames. To potentially improve knowledge transfer and integration, the acquirer can learn from the innovative firm's network interactions; choose targets among its own network parties; organize its governance into a separate business unit; practice reverse value integration from the acquired party; and carefully promote practices that foster innovativeness. The article contributes to research on acquisitions of young, innovative firms through pointing to how values and practices are interlinked in networks, and how the imitation of the acquired party's network interaction may help to sustain its innovativeness and transfer knowledge between the acquirer and acquired party. © 2013 Wiley Periodicals, Inc.     

Nonlinear models,composite longer leading indicator and forecasts for UK real GDP

This paper examines the role of the Office for National Statistics Composite Longer Leading Indicator, in nonlinear business cycle models for growth rates of UK real gross domestic product (GDP). These models are of the smooth transition regression class, with the transition between “regimes” expressed as functions of lagged changes in the leading indicator. In general, evidence is found of business cycle regime asymmetries, with increases and decreases in the leading indicator implying distinct responses for the dependent variable. Single transition function appears to capture these asymmetries satisfactorily. Nonlinear models provide more accurate one-step ahead forecasts than corresponding linear leading indicator models.     

On the existence of expected multi-utility representations

We prove the following facts related to the expected multi-utility representation of an affine preorder: If the prize space is not compact and if the lottery set consists of all probabilities on the prize space, standard independence and continuity axioms do not guarantee the existence of a (continuous) representation. If the prize space is σ-compact and lotteries have compact support, a representation exists. When the preorder in question is bounded, this result extends to the set of lotteries that consists of all probabilities on the prize space. For the case of monetary lotteries, the boundedness assumption in this last result can be dropped, provided that the preference relation at hand is monotone and risk-averse.     

Stuck at a workplace: What’s work control,demands and learning got to do with it? A longitudinal multilevel study on Swedish permanent employees in situations of ‘workplace locked-in’

Abstract

Whilst health consequences of being locked-in at the workplace have been documented in several research studies, it is largely unknown how work characteristics and their changes over time relate to risks for becoming locked-in at a certain workplace. Accordingly, this paper studied how perceived control, learning opportunities and quantitative demands at work associate with workplace-locked-in (WPLI). The study included permanent employees who participated in the Swedish Longitudinal Occupational Survey of Health (SLOSH) study in wave 3 through 5 (n = 2918 individuals; n = 7460 observations). Results from multi-level analysis show that there was significant individual variation in WPLI changes over time, even though on average, WPLI decreased slightly. Differences in work characteristics between individuals (L2) and across time (L1) associated significantly with WPLI: higher levels of job control and learning opportunities related to lower odds ratios for WPLI, whereas higher quantitative job demands associated with higher odds ratios of WPLI. Moreover, differences in quantitative job demands, number of job changes and educational achievements explained the individual variations of WPLI developments over time. The result shows that WPLI can – to some extent – be prevented or reduced through good work design, and implications for HR managers and organizations are discussed.     

Productivity Changes and Changes in the Requirements of Imports in the Swedish Economy, 1957–1980: an Input–Output Study

The present paper reports on a study where Swedish input–output data are exploited for the first time to analyse changes over time in the requirements of labour, capital and imports per unit offinal output. Individual commodity groups and the whole of the economy are objects of analysis within the framework of the Leontief open static model. Total labour coeflcients declined for all but one of 26 commodity groups. Changes in the intermediate structure are in general of less importance than changes in direct labour coefficients. The hypothesis that imports were substituted for labour or labour-intensive domestic intermediates finds support in the data analysed. The increasing capital/labour ratios observed harmonize with the increasing costs of labour also registered for the period of study.     

Environmental Valuation – To Use or Not to Use? A Comparative Study of the United States and Europe

Valuation methods have been used for five main purposes in environmental decision-making. Cost–benefit analysis (CBA) of projects, CBA of new regulations, natural resource damage assessment, environmental costing, and environmental accounting. The relatively lower importance attached to economic efficiency in environmental decision-making in most European countries compared to the U.S.A., both legally and in practice, might account for our general finding that there are very few valuation studies in Europe which have served as a decisive basis for environmental policy and regulations. However, with EU's goal to establish environmentally adjusted national accounts and to apply CBA to environmental policy and regulations, time seems ripe for an increased use of valuation techniques in Europe.     

Heterogeneity in the determinants of length of stay across middle age and senior age groups in thermal tourism

ABSTRACT

Water has been seen as a healing source of life for centuries. Even the placebo effect of thermal therapies increases consumers’ well-being. Especially with easy traveling options demand for thermal therapies are on the rise. Users of thermal therapies are mostly composed of seniors. Even though age groups in the senior market have heterogeneous needs, managers assume them to be homogenous. Measuring thermal tourism demand by the length of stay, this study analyzed the determinants affecting the length of stay of older thermal tourists. The length of stay is predicted to have been affected by age, purchasing power, physical distance, and seasonal preferences. Even though all of the above have an effect on the length of stay, we find that age is the main determinant deciding the duration. These results may serve as a starting point for policymakers and tourism managers to tailor strategies to increase income streams associated with length of stay.     

How far can reduced childcare prices push female labour supply?

Exploiting exogenous variation in childcare prices stemming from a childcare price reform, this paper estimates effects of reductions in childcare costs on female labour supply. The reform introduced a cap on childcare prices, and lead to considerable reductions in prices depending on family type and region of residence. Since the price is determined by a handful of observed characteristics, we are able to match households that are similar in all relevant aspects, but experienced quite different price changes. Our difference-in-differences regression matching estimates are very precise, and close to zero.