Nexus of tourism,terrorism, and economic growth in Thailand: new evidence from asymmetric ARDL cointegration approach

ABSTRACT

This study investigates the asymmetric (nonlinear) relationship between tourism, terrorism, and economic growth of Thailand. The study employed an annual data set that ranges from 1990 to 2017 by using a novel co-integrating technique known as asymmetric ARDL cointegration approach advanced by Shin, Yu, and Greenwood-Nimmo. The outcome of the present study revealed significant differences in the reaction of the economic growth because of negative and positive changes in tourism and terrorism. The obtained asymmetric results can be helpful for more proficient policymaking and forecasting regarding the economy of Thailand. Ignoring intrinsic asymmetries may misrepresent implication.     

A New Linear Programming Method for Weights Generation and Group Decision Making in the Analytic Hierarchy Process

This paper proposes a new linear programming method entitled by LP-GW-AHP for weights generation in analytic hierarchy process (AHP) which employs concepts from data envelopment analysis. We propose four specially constructed linear programming (LP) models which are used to derive weight vector from a pair-wise comparison matrix or a group of them. We can use both interval and relative importance weights for each decision maker in LP-GW-AHP. In this method, solving only one LP model is enough for local weights derivation from pair-wise comparison matrices. Five numerical examples are examined to illustrate the potential applications of the LP-GW-AHP method. We show that not only derived weights of the new method have slight differences than Saaty’s eigenvector weights but sometimes they are better than eigenvector method weights in the fitting performance index as well. LP-GW-AHP is compared with a method which has been recently proposed for the weights derivation in the group AHP and it becomes obvious that LP-GW-AHP provides better weights. The simple additive weighting method is utilized to aggregate local weights without the need to normalize them.     

Shaping e-retailer’s website personality: The importance of experiential marketing

This research investigates how offering experiential values by an online retailer affects the personality of the e-retailer’s website in consumers’ minds. It empirically studies the impacts of four experiential value types – aesthetics, playfulness, customer return on investment (CROI), and service excellence – on each of the five website personality dimensions of enthusiasm, genuineness, solidity, sophistication, and pleasantness. The findings confirm the overall model and the majority of the hypothesized relationships are significant. The findings show that e-retailers should use appropriate combinations of experiential values to portray their desired website personalities.     

Strategy fit and performance consequences of international marketing standardization

This study addresses a long‐standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters' viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of U.S., Japanese, and German multinational corporations (MNCs) operating in the U.K. The results indicate that degree of strategy standardization is significantly related to similarity between markets with respect to regulatory environments, technological intensity and velocity, customs and traditions, customer characteristics, a product's stage in its life cycle, and competitive intensity. On the critical question of performance consequences, the findings suggest that superior performance results from strategy standardization only to the extent that there is fit or coalignment between the MNC's environmental context and its international marketing strategy choice. Copyright © 2006 John Wiley & Sons, Ltd.     

The influence of network effects on SME performance

The notions that firms are embedded within complex networks, and that managers spend time actively networking, have long been accepted by scholars within the Industrial Marketing and Purchasing (IMP) Group. However, an issue that has not received the same attention is an assessment of how these two facets; network structure and external networking behaviors affect SME performance. In assessing their antecedents, in this research we move beyond the traditional IMP literature, using emotional intelligence and entrepreneurial style to assess CEOs' managerial style. Network structure was assessed by the extent to which structural holes and degrees of centrality were present. Data was collected from 227 CEOs of small Iranian information technology companies. To test our hypotheses, we combined the use of structural equation modeling and social network analysis — a dual methodology that has not been adopted before. The results show that emotional intelligence drives entrepreneurial style, network structure and external networking behavior. SME performance is influenced by both network structure and external networking behavior. The mediating role of network structure is also discussed. Here our results show that entrepreneurial style does not influence external networking behavior. Several managerial implications of these findings are discussed.     

Iran on the news – exploring videos’ effects on potential tourists

ABSTRACT

While previous tourism studies on the visual have tended to focus on the analysis of photos, only recently videos have received more attention by tourism scholars. Within the emerging tourism literature on videos, little has been written on the videos produced and shared by online news and documentary networks and their persuasive effects on potential tourists’ perceptions about a destination. By focusing on Iran, this work investigates whether videos produced and shared by online news and documentary networks influence viewers’ perceptions about the country and their willingness to travel to the country. This study employs semi-structured, in-depth interviews to explore the meanings and interpretations attached to two videos about Iran, which were produced and shared by an Iranian online news and documentary network. A total of 15 participants, including a film producer and 14 respondents as audience were interviewed. Overall, the findings of this study highlight that the videos’ interpretations by the participants were multiple and often diverged from the producer’s intentions. Moreover, although the videos were perceived as tools produced to attract tourists, they were not regarded as sufficiently persuasive to totally change previously formed images about Iran and create a strong desire to visit the country.     

Evaluating consumer sentiments as predictors of UK household consumption behavior: Are they accurate and useful?

This paper investigates empirically whether consumer sentiments indices, based on surveys complied by GfK, forecast household consumption types for the UK. Firstly, we use a quantitative equation approach to assess whether the indices are able to forecast household consumption growth in addition to traditional variables, which are included as control variables. Subsequently, using qualitative directional analysis, we investigate whether the indices are accurate and useful predictors as well. We find that, broadly speaking, both the headline, or aggregate, and the major purchasing indices have some predictive powers in addition to the control variables and are also directionally accurate and useful.     

Book reviews

Journal of the Academy of Marketing Science -