Interest and reaction time analysis of credit card offers: Managerial implications of high level research procedures

This paper presents a new approach to the optimisation of direct mail offers. Conjoint measurement will be used to identify two aspects of an offer: the degree of interest; and the speed at which an individual processes the information. The approach allows the marketer to create offers that are simultaneously attractive to customers and easy to understand. The approach is illustrated by a credit card case study.     

The political economy of gender disparity in musical markets

This paper examines the role and functioning of women withinthe music industry from a broadly economic perspective whichstarts from standard notions of biological differences and theoriesof discrimination. Disparities in employment as a musician andoutput as a composer are considered. It is clear that femalerepresentation deviates considerably from parity. While consciousdiscrimination at the point of trade seems not to be a largefactor in this, unconscious discrimination in early musicalcapital investment sets in motion a chain of events which limitfemale performance in musical markets.     

How Africa can benefit from knowledge

Africa's poverty partly stems from the lack of strong scientific, technological and knowledge bases. The abundance of natural resources on the continent has been of limited value to the African people because they do not have the tools with which to turn their resources into consumable wealth. To rectify this situation, African policy makers would have to undertake various measures. First, they need to define the type of knowledge their countries require. Second, they ought to establish conditions for nurturing strategic leaders who will, in turn, seek the right forms of knowledge to tackle Africa's problems. Third, policy makers need to build the political and legal frameworks that encourage the absorption and application of scientific innovations. Fourth, African leaders ought to revamp the universities, establish regional research centres, and take capacity building more seriously. It is these measures that will facilitate Africa's meaningful participation in global knowledge flows. Above all, knowledge creation should aim at attaining human welfare, participatory democracy, peace building and socio-economic justice.     

The Industry Council Plan as an Instrument of Reconstruction

This paper looks at the doctrines of ‘Wicca’, or what might be termed as pagan or white magic by its adherents, in terms of the economics of religion. The primary focus of the paper is the issue of the degree of product differentiation involved from established religion in terms of two things: the concept of God (or deities) and the ideas of sin. The main contribution of the paper is that it presents (for the first time ever, so far as the author is aware) an economic analysis of the doctrine of a ‘rebound’ effect of any attempts to do harm to other people through the practice of magic. Some basic microeconomic concepts suggest that the moral force of this rebound law is a difficult one to sustain except under very unreasonable assumptions.     

THE IMPACT OF THE INDONESIAN FINANCIAL CRISIS ON CHILDREN: AN ANALYSIS USING THE 100 VILLAGES DATA

This paper examines the impact of the Asian financial crisis on children in Indonesia. Specifically, data from four rounds of the 100 Villages Survey are used to examine changes in school attendance rates, child labour force participation and health status. The paper also examines ways in which households are coping with the crisis. The findings provide little evidence that the crisis has had a dramatic negative impact on children. School attendance dropped slightly after the onset of the crisis but has since rebounded to higher than pre-crisis levels. Fewer children are now working, although the older children who are working and not attending school seem to be working longer hours. Comparisons of child health status indicators over time are complicated by changes in the questionnaire but appear to show a relatively stable pattern of child health.     

Work experiences,work adjustment and psychological well-being of expatriate employees in Hong Kong

This study replicated and extended research on expatriate work adjustment by examining the antecedents of work adjustment and its outcomes in terms of psychological well-being. Data were obtained from a nationally heterogeneous sample (N = 184) of expatriate employees in Hong Kong using a structured questionnaire. Results of regression analysis revealed role conflict to be significantly negatively related to work adjustment, while role discretion, co-worker support and work-method ambiguity (clarity) were significantly positively related to work adjustment. Of the three hypothesized outcomes, work adjustment was significantly positively related only to job satisfaction but not to quality of life and marital adjustment. Though not the focus of this study, interaction adjustment was found to be significantly positively related to quality of life. Limitations of the study and implications of the findings are discussed.