Die Wirkung der Positionierung eines Zulieferunternehmens auf das Vertrauen des Kunden

Zusammenfassung Aus bisherigen Studien lassen sich kaum Handlungsempfehlungen ableiten, welche Positionierung eines Zulieferunternehmens sich besonders vorteilhaft auf das Vertrauen eines Kunden auswirkt. Im vorliegenden Beitrag werden die Wirkungen von vier Positionierungsstrategien, die Zulieferunternehmen zur Verfügung stehen, auf das Vertrauen ihrer Abnehmer aus der Automobilindustrie untersucht. Diese Strategien bestehen in der Anpassung an Kundenprozesse, in Serviceorientierung, in Flexibilit?t und in der Verwendung von Kompetenzsignalen gegenüber dem Markt. Wir zeigen, dass die Anpassung an Kundenprozesse auf Grund der hohen Spezifit?t der damit verbundenen Investitionen die st?rkste positive Wirkung auf das Vertrauen des Kunden aufweist und dass Kompetenzsignale gegenüber dem Markt kein geeignetes Instrument zur F?rderung des Kundenvertrauens sind, wenn das Zulieferunternehmen für den Abnehmer eine hohe Bedeutung besitzt.

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The effects of a supplier’s positioning strategy on buyers’ trust

Summary Many studies have identified measures that are able to enhance partners’ trust in business-to-business relationships. However, it is not known which measures are more effective than others or under which conditions certain measures might be helpful or not. In the present study the effects of four possible positioning strategies on buyer’s trust are examined. The positioning strategies considered here are the supplier’s adaptations regarding its customer’s processes, its service orientation, its flexibility, and market-signals stressing the supplier’s competence. We found that, due to the high specificity of the required investments, adaptations of the supplier’s processes are the strongest instrument to enhance buyers’ trust relative to the other three strategies. We could also show that investments in market signals stressing the supplier’s competence are not effective if the supplier is of high importance to the customer.

     

小额贷款能扫多少“钱荒”

总是有那么多诱人的概念，小额信贷的创始人尤努斯把他的发明上升到“让乞丐都能赚钱”的功能。如果说真是如此，那世界上还有穷人吗？可是，凡是存在必然有他的道理，小额信贷存在着，而且还在扩张着。按照尤努斯的说法，在小额贷款的帮助下，中小企业解决个把融资问题应该不成问题，如果乞丐都能靠此转变，那么中小企业总不会连乞丐都不如，小额信贷真的能够救赎那些缺钱缺得心慌的企业吗？     

How adult children in the UK and the US view the driving cessation of their parents: Is a policy window opening?

Both the UK and the US have rapidly ageing and increasingly diverse populations very dependent on driving. A comparative study commissioned by the UK Department for Transport found that in both the UK and the US adult children of older drivers, whilst often concerned about their parents’ continued driving, were also worried about the burden they would carry when their parents stopped driving, although there were differences by race and ethnicity. This study suggests that a policy window may be opening through which babyboomers can advocate for a range of driver training, roadway and vehicle improvements, expansion and enhancement of traditional public transportation and community transport options, improvements in accessibility and pedestrian infrastructure, and supportive land use and housing policies that would allow older people to drive safely longer, and, find meaningful mobility options when they can no longer drive. Policy responses must recognise and respond appropriately to differences by race and ethnicity.     

Corporate environmental reporting: Are French firms compliant with the Task Force on Climate Financial Disclosures' recommendations?

This article deals with the practices of French corporate environmental disclosure with a focus on climate-related risks. In particular, it aims to analyse the compliance of CAC 40 firms with the recommendations of the Task Force on Climate-related Financial Disclosures (2017), an international initiative made up by Financial Stability Board to enhance financial transparency. On the basis of a content analysis of firms' reference documents spanning 2015–2018, we constructed the Climate Compliance Index (CCI) to evaluate whether firms disclose information on climate risks and opportunities about governance, strategy, risk management and metrics. Our results highlight a gradual increase of the CCI despite disparities across sectors and management areas. The content analysis allows us to develop a set of indicators frequently reported by domain and to identify and define climate risks and opportunities and their financial impacts per sector, which is a first step to improve the disclosure of non-financial information.     

Knowledge Content and Worker Participation in Environmental Management at NUMMI

ABSTRACT This paper looks at, within the context of lean production, how and in what ways employees participate in environmental improvements. The paper uses data from an automobile plant well known for its participative work structures, New United Motor Manufacturing (NUMMI), to look more closely at the dynamics of worker participation in environmental management (i.e. management of pollution and waste). Findings show that while workers possess important contextual knowledge, the importance of process, intra‐organizational and external knowledge make the role of specialist staff (both internal and external to the environmental function) critically important for environmental improvements. Additionally, environmental improvements often required a combination of more than one knowledge type. The paper discusses how the culture and management structure at NUMMI and other lean plants encourage this combination. Implications for environmental management, lean production, and future research on worker participation are discussed.     

Internal competition in a nonprofit museum context: development of a scale

• External competition and marketing have been extensively researched in the for-profit environment and to a lesser extent in the nonprofit environment. However, the concept of competition within a nonprofit organization is indicative of another type of competition, that of ‘internal competition’. Internal competition, operating in the nonprofit's endemic environment of scarce resources, takes place between departments, between individuals, and even within individuals in terms of time and energy spent on differing objectives. Internal competition manifests itself as internal conflicts over not only objectives but also the means for achieving the objectives. This research examines the construct of ‘internal competition’ in the museum portion of the nonprofit sector where marketing is often seen as a ‘necessary but evil’ tool essential for survival. Museum retailing, which has taken on an increasingly vital role in the financial support of museums, offers an opportunity to analyze the nature of internal competition and for developing a scale for measuring internal competition.

Copyright © 2007 John Wiley & Sons, Ltd.     

Researching the crowd: Implications on philanthropic crowdfunding and donor characteristics during a pandemic

New online forms of giving have appeared next to more traditional ways like door-to-door collections. One of these new forms is philanthropic crowdfunding: donation- and reward-based crowdfunding. Crowdfunding is a promising method for mobilising and recruiting donors who may be unreachable via traditional methods. We analysed online giving via crowdfunding, focusing on donor characteristics and giving behaviour before and during the COVID-19 pandemic. Our analysis comprises survey research (n = 2125) observing giving behaviour on an individual level for both donors and non-donors. Our contributions are twofold. First, we report on the characteristics of donors who give to crowdfunding sources and in relation to donors who give via a door-to-door (i.e., ‘traditional’) collection focusing on micro- rather than macro-level data. Second, we compare the giving behaviour via crowdfunding with references to door-to-door collections before and during the COVID-19 pandemic. We show that the percentage of individuals supporting crowdfunding did not increase between 2018 (11%) and 2020 (12%). Regarding the amount, donors donated 13% higher amounts in 2020, but the difference was not significant. Regarding the characteristics of donors, we find that social media has a substantive role in giving via crowdfunding irrespective of other personal markers such as age, education, income, and gender, while this is not relevant in the case of door-to-door collection. Moreover, most people give to crowdfunding projects that are connected to an acquaintance, which signals that familiarity with the person initiating the crowdfunding projects plays a role. We conclude that crowdfunding, relative to more traditional giving, focuses more on informal giving than formal giving. Such an understanding requires different strategies and stimuli to increase giving via crowdfunding.     

Werbewirkung durch Imagery-Processing

Zusammenfassung Die Frage, warum bestimmte Informationen oder Werbemittel mehr und andere weniger Überzeugungskraft aufweisen, beschäftigt die Marketingforschung und verwandte Gebiete schon seit geraumer Zeit. Eine dieser Thematik zuzuordnende Forschungsrichtung, die in den letzten zwanzig Jahren eine Forschungstradition entwickelte, ist die Imagery-Forschung. Autoren, die sich dieser Forschungsrichtung zuwenden, erklären die Wirkung von Informationen damit, dass die Elemente in dieser Information Gedächtnisinhalte oder Imaginationen (Fantasien bzw. Vorstellungen) bei den Rezipienten auslösen, die ihrerseits die Bewertung des relevanten Meinungs- oder Werbeobjekts beeinflussen. In diesem Beitrag wird zunächst dargestellt, welche Hypothesen im Mittelpunkt der neueren Imagery-Forschung stehen. Der Nutzen dieser Überlegungen besteht zum Beispiel für die Werbepraxis darin, dass konkrete Hinweise für die Werbegestaltung gegeben werden. Anschließend wird der Stand der empirischen Forschung zu diesen Hypothesen vorgestellt. Hier zeigt sich, dass die empirischen Erkenntnisse hinter dem Stand der theoretischen Forschung zurückgeblieben sind. Am Ende dieser Abhandlung werden Vorschläge unterbreitet, wie die theoretischen Überlegungen einer weitergehenden Analyse unterzogen werden können. JEL classifications M31, M37     

An evidence-based review of e-HRM and strategic human resource management

One stated purpose of electronic human resource management (e-HRM) is to make the HRM function more strategic. The goal of this paper is to examine the research on e-HRM to provide evidence-based guidance to researchers and practitioners on the relationship between e-HRM and strategic HRM. We review 40 studies published from 1999 to 2011 using integrative synthesis as our evidence-based methodology. Results reveal that theoretical and empirical research in this area is still at an early stage. We find no empirical evidence showing that e-HRM predicts strategic outcomes. There is evidence suggesting that strategic HRM predicts e-HRM outcomes and that the relationship appears context dependent, however, research designs are not sufficient to establish causal direction. Our review highlights the need for more empirical studies on e-HRM and strategic HRM outcomes at a macro level.     

Trust,individualism and job characteristics as predictors of employee preference for teamwork

Employee resistance has long been recognized as a key constraint on the success of organizational change initiatives. However, it is only recently that employee attitudes towards working in teams has been specifically investigated as a factor influencing team effectiveness. Using data from 218 employees in 40 self-managing work teams, we examined the relationship between trust, individualism, job characteristics and team members' attitudes towards teamwork. Providing a partial test of Mayer et al.'s (1995) relational model of trust, the results indicate that the two situational forms of trust (trust in co-workers and trust in management) were stronger predictors of an employee's preference for teamwork than propensity to trust. Trust in co-workers was found to partially mediate the relationship between a person's propensity to trust strangers and their preference for working in a team. The importance of considering the dispositional variables of propensity to trust and individualism as factors that influence an employee's preference for teamwork, as well as their trust in management, trust in co-workers and their opportunity for skill utilization are discussed.