A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising

The primary purpose of this study was to better understand the effects of consumers' perceived self-efficacy on their perceptions of the ethicality of a fear appeal and subsequent attitudes towards the ad, the brand, and purchase intentions. In this study, a total of 305 consumer responses were investigated to determine attitudes toward a fear appeal ad. The results suggest that the use of strong fear appeals may not be perceived as unethical if consumers feel they can use the recommended product to effectively eliminate the threat posed by the ad.     

The psychological contract and the transition from office‐based to home‐based work

This article explores how the transition from office‐based to home‐based work impacts upon the psychological contracts of employees involved. Adopting a qualitative case study approach, utilising a short‐term longitudinal design, the setting is a local authority which implemented a 3‐month home‐working pilot scheme. Using the psychological contract as an analytical framework it is shown how the implementation of the changes impacts upon the psychological contracts not only in the workplace but also in the home. In both the arenas of work and the home, obligations are surfaced (and sometimes renegotiated) and boundaries are redrawn. The relationship with the employer becomes increasingly transactional, enabling participants to redefine the status of work in relation to their other priorities. Whilst homeworkers exhibit an increased commitment to the mode of work and become more productive for their employer, they also exhibit a more transactional orientation to work, threatening to leave if homeworking is withdrawn. We explore the methodological and theoretical implications of our findings drawing attention to the analytical potential of the psychological contract for generating more critical insights.     

Stock Market Development and Long-Run Growth

Is the financial system important for economic growth? One lineof research argues that it is not; another line stresses theimportance of the financial system in mobilizing savings, allocatingcapital, exerting corporate control, and easing risk management.Moreover, some theories provide a conceptual basis for the beliefthat larger, more efficient stock markets boost economic growth.This article examines whether there is a strong empirical associationbetween stock market development and long-run economic growth.Cross-country growth regressions suggest that the predeterminedcomponent of stock market development is positively and robustlyassociated with long-run economic growth.     

THE COSTS AND BENEFITS OF AGROFORESTRY TO FARMERS

Deforestation, growing scarcity of tree products, and environmentaldegradation have created serious problems for rural land usein many developing countries. Agroforestry, a system in whichwoody perennials are grown on the same land as agriculturalcrops or livestock, has been increasingly enlisted in the campaignto meet these threats to the rural economy. Case studies of twenty-one agroforestry projects in six CentralAmerican and two Caribbean countries formed the empricial basisfor the study described in this article. A focal point of analysiswas the profitability of agroforestry for farmers as a crucialincentive to adoption. The findings indicate that many agroforestry practices are profitableunder a broad range of conditions and are therefore likely tobe widely applicable. Successful projects have worked with localcommunities, responding to local needs and preferences and offeringfarmers a broad basket of species and systems from which tochoose. Demonstration plots and the use of paratechnicians havebeen low-cost and effective means of technology transfer, andapplied research has been important in identifying techniquesand practices suited to the region. Other findings have identifiedgovernment regulation of tree harvesting and insecurity of tenure—thoughnot lack of title in itself—as disincentives to adoption.      

The Global Sports–Media Nexus: Reflections on the ‘Super League Saga’ in Australia

Despite the social and (increasingly) commercial significance of sport and sporting bodies worldwide, they remain under‐represented in the mainstream management literature. One of the more recent and dramatic examples of the global sports–media nexus is the ‘Super League saga’ in Australia. This paper recounts the tale of the Super League saga, providing a holistic analysis of the events and competitive issues arising by drawing on literatures concerning the economic nature and value of sports leagues, the resource‐based view of the firm and the nature of psychological contracts in changing environments. The analysis confirms the general monopolistic tendencies of professional sports leagues in an increasingly global industry driven by the sports–media nexus, in accord with a number of comparable cases internationally. The particular conditions of the Australian marketplace that exacerbate this tendency beyond, for example, that found in the USA, and differences in the outcomes of battles between rival leagues are also considered. The Super League saga portrays the importance of effective management of resources key to the production of the ‘rugby league product’ including, among others, the often over‐looked importance of careful management of local resources for the success of global strategies, and, where human resources are key, the importance of psychological contracting. The holistic analysis of the Super League saga in Australia affords lessons that extend well beyond the realm of sports.     

When customers disappoint: A model of relational internal marketing and customer complaints

The objective of this study is to examine internal marketing relationships and their influence on salesperson attitudes and behaviors in retail store environments. The authors investigate the moderating role of customer complaining behavior on the nature of these relationships. Specifically, they examine the relationship between organization-employee and supervisor-employee relationships and their association with salesperson job motivation and commitment to customer service. Customer complaints are expected to have differential moderating effects on the relationship between organizational and supervisory support and these salesperson outcomes. Our hypotheses were tested using a sample of 392 retail employees within 115 stores of a national retail organization. The model was partially supported. Theoretical and managerial implications are explored.     

ALTERNATING MONOPOLY AND TACIT COLLUSION*

This paper considers the use of the alternating monopoly strategy (AMS) as a (tacit) collusion device. We show that firms may choose this strategy in particular environments, when other collusive strategies are also feasible. In particular, we stress how the presence of an observable move (entry), distinct from the competitive stage (price setting), can serve as a coordination device, reducing monitoring costs in incomplete information environments. The paper thus shows that AMS may be preferable to the classic market sharing strategy (MSS) and in some cases it is the only collusive equilibrium.     

Tourism climate insurance: implications and prospects

This paper investigates the intentions of tourists to purchase climate insurance as part of their holiday packages. A research model, based on Bagozzi’s reformulation of attitude theory designed to examine the relationships between climate expectation-disconfirmation and the behavioral intentions of tourists in purchasing tourism climate insurance, with destination loyalty as an outcome. The model hypothesizes and tests whether expectation-disconfirmation can be resolved by insuring the product-climate. A structural equation modeling is utilized. The results reveal that the expectation-disconfirmation of tourists in relation to climate is positively associated with their intentions to purchase insurance and negatively affects loyalty.     

Optimal farm size in an uncertain land market: the case of Kyrgyz Republic

This article applies a real options model to the problem of land development. Making use of the 1998–2001 Kyrgyz Household Budget Survey, we show that when the hypothesis of decreasing return to scale holds, the relation between the threshold value of revenue per hectare and the amount of land cultivated is positive. In addition, the relation between the threshold and the amount of land owned is positive in the case of continuous supply of land and negative when there is discontinuous supply of land. The direct consequence is that, in the first case, smaller farms will be more willing to rent land and exercise the option where, in the second case, larger farms will exercise first. The results suggest three main conclusions: (i) the combination of uncertainty and irreversibility is an important factor in land development decisions, (ii) farmer behavior is consistent with the continuous profit maximization model, and (iii) farming unit revenue tends to be positively related to farm size, once uncertainty is properly accounted for.     

Using segment level stability to select target segments in data-driven market segmentation studies

Market segmentation is widely used by industry to select the most promising target segment. Most organisations are interested in finding one or a small number of target segments to focus on. Yet, traditional criteria used to select a segmentation solution assess the global quality of the segmentation solution. This approach comes at the risk of selecting a segmentation solution with good overall quality criteria which, however, does not contain groups of consumers representing particularly attractive target segments. The approach we propose helps managers to identify segmentation solutions containing attractive individual segments (e.g., more profitable), irrespective of the quality of the global segmentation solution. We demonstrate the functioning of the newly proposed criteria using two empirical data sets. The new criteria prove to be able to identify segmentation solutions containing individual attractive segments which are not detected using traditional quality criteria for the overall segmentation solution.