Organizational downsizing as convergence or reorientation: Implications for human resource management

This article proposes that there are two basic approaches to organizational downsizing. Downsizing as reorientation is the proper approach when organizations undertake major downsizing programs. In this approach, many elements of the organization are questioned and changed simultaneously. The goal is a fundamentally different, not just smaller, organization. Downsizing as convergence is part of continuous improvement, and its goal is to refine and streamline all ongoing organizational processes. Each of these approaches to downsizing involves a particular pattern of downsizing tactics, implementation processes, and organizational changes. Thus, each approach to downsizing generates different implications for human resource management.     

Perceptions of national AAA meetings

Professional conferences, such as those conducted by the American Accounting Association, are vehicles that can provide new information to people who share common interests. There has been little formal study of what should be the purpose of such gatherings. This paper uses questionnaire responses to focus specific attention on the perceptions tenure track faculty members have about paper sessions and other activities at both national and regional meetings. Particular attention is given to how different backgrounds and interest areas appear to influence impressions.     

The experience sampling method: examining its use and potential in tourist experience research

Though a valid and widely used approach in leisure, recreation, and psychology, the experience sampling method (ESM) is rarely used in tourism studies as a way to collect data on immediate conscious experiences during tourist events. This paper examines the use of ESM as it relates to tourist experience research. We begin by introducing ESM before exploring the application of this method to emerging smartphone technology. We then introduce a research approach, which incorporates the use of a digital ESM modified to act as a predominantly qualitative procedure, using voice recording software, to study the experience of educational tourists in Peru. The data gathered using this approach are analysed to examine the application and operational aspects of ESM. We consider the methodological implications of this research method by presenting findings on the length of qualitative discussions, reported mood, qualitative content related to ESM procedures, and post-trip recollection of ESM. The discussion that follows focuses on evidence of participant burden, reactivity, and anthropomorphism related to the use of smartphones as data collection tools. This paper concludes by outlining future research areas, with specific reference to spatial aspects, affect, and smartphone use, which expand the potential of ESM in tourist experience studies.     

Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay

We present the results of a study designed to measure the impact of interruptive advertising on consumers' willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads that diverted their attention from a computer game they were testing. We measured subjects' willingness to pay for a good associated with the advertised brand. We found that the ads significantly lowered the willingness to pay for goods associated with the advertising brand. We do not find conclusive evidence that providing some level of user control over the appearance of ads mitigates the negative impact of ad interruption. Our results contribute to the research on the economic impact of advertising, and introduce a method of measuring actual (as opposed to self-reported) willingness to pay in experimental marketing research.     

Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit,Tanzania

This study assessed tourist satisfaction and its links with tourist attractions and infrastructure at the following six protected areas on the Northern Tourist Circuit of Tanzania: Tarangire National Park, Lake Manyara National Park, Ngorongoro Conservation Area, Serengeti National Park, Arusha National Park, and Mt. Kilimanjaro National Park. Semi-structured interviews were conducted with 185 tourists visiting the protected areas. Satisfaction ratings for the Northern Circuit were high, with 86% of tourists willing to be repeat visitors. Tourists were attracted primarily to wildlife viewing. Although most tourists were not influenced to visit the region by indigenous culture or physical features, 81% of tourists noted that non-wildlife attractions enhanced their tourist experience. A range of ways to develop more sustainable forms of tourism emerged from the work, including lengthening stays, guide/driver capacity building, and partnership working with tour operators to improve marketing, increase satisfaction rates, and diversify the product.     

Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels

This study investigated factors that influence consumer purchasing decisions for two hotel segments: full-service and limited-service. Results from an online survey indicated that full-service hotel guests were more likely to be reward program members and be emotionally attached to their preferred brand. Price was the most important factor for limited-service guests’ purchase decisions, while both price and utility were important for full-service guests. Limited-service guests had lower switching costs, that is, they required less of a discount to switch to a non-preferred brand than full-service guests. The findings have implications for hotel pricing and marketing strategies.     

Factors Related to Physically Active Leisure among College Students

The purpose of this study was to provide additional information about the complex relation of social cognitive constructs, gender, and active leisure among university students. Structural equation modeling techniques were used to test the hypothesized relations in a sample of 874 undergraduate students. Peer and family support had a moderate direct effect on self-efficacy while self-efficacy had a large direct effect on active leisure. A moderation effect was demonstrated. Peer support was more influential on male respondents' beliefs that they could be active and males reported higher active leisure participation when compared to females. The results of this study provide valuable insight into the mechanisms of influence on active leisure among this university population.     

Preparing for a world without markets: legitimising strategies of preppers

ABSTRACT

‘Prepping’ – the storing of food, water and weapons as well as the development of self-sufficiency skills for the purpose of independently surviving disasters – is an emerging market as well as an expression of generalised anxiety about existential threats (e.g. technological collapse and catastrophic climate change). Whilst accounts of eccentric prepping are common in mainstream media, there is little empirical investigation into how consumers imagine and prepare for a temporary or permanent halt to functioning market systems, and with it, a consumer society. A netnography of European preppers reveals prepping to be an anticipatory mode of practicing for a post-market, post-consumer society before it becomes a reality. We find that preparation is a struggle for cognitive legitimacy through four different modes: vulnerabilising the market, common-sensing market signals, othering civilian consumers and unblackboxing objects.     

Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods

ABSTRACT

Through the presentation of the case of James Reid, a hybrid entrepreneur that transitioned towards full-time entrepreneurship, this paper discusses a number of entrepreneurial marketing issues faced by a small business. When presented with several opportunities for business growth, Reid evaluates the extent to which growth could impact his business model, brand image and his passion. The case study demonstrates the importance of maintaining brand values and establishing a clear strategic orientation in order to create a strong brand. However, these are shown to also significantly limit the growth prospects of the business. The discussion of the case delves into these issues together with an examination of the entrepreneurial journey of a highly skilled transitory hybrid entrepreneur. This paper further introduces the concept of a comfort entrepreneur, one that willingly halts the growth of their venture, and examines the business implications thereof.