Crafting customer insight: What we can learn from the revival of the vinyl record

The recent resurgence of the vinyl record and the proliferation of so-called craft and artisanal products offer unique opportunities to observe ongoing shifts in the contemporary consumer’s values and attitudes. In this article, we explore such thought-provoking market developments and their implications by contrasting them with the conventional understanding of markets and consumers. This understanding can lead to marketing myopia as it works from the utility-oriented assumption that what ultimately matters for both the company and the customer is cost efficiency and convenience. Against this backdrop, in this article, we discuss how market developments representing the contemporary consumer’s mindset prove valuable in creating customer insight that highlights aspects often obscured by an exaggerated focus on cost efficiency and convenience. We provide an alternative approach to evaluating markets and consumers that encourages companies to build their customer-centric market strategies around questions of context, authenticity, story, and resonance. This will help them narrow the gap between their market offerings and the actual wants and needs of their customer, and consequently allow them to revitalize their market.     

Who Leads More and Why? A Mediation Model from Gender to Leadership Role Occupancy

Previous research has shown that female leaders lead slightly more effective than male leaders. However, women are still underrepresented in higher management. In this study, we seek to contribute to a deeper understanding of this paradox by proposing and testing an innovative model that integrates different research streams on gender and leadership. Specifically, we propose power motivation and transformational leadership as two central yet opposing dynamics that underlie the relation between gender and leadership role occupancy. We tested this model in a sample of 256 employees. Results provided support for the proposed relations. These findings contribute to a more detailed and comprehensive understanding for central dynamics that link gender and leadership role occupancy. Moreover, they provide important insights for interventions that are targeted at reducing the gender gap in leadership. We discuss the theoretical and practical implications of these findings.     

Marketingerfolg richtig messen: Optimale Kennzahlensysteme

Zusammenfassung  Wie kann man zuverl?ssige Methoden entwickeln, um die Erfolgswirkungen von Marketingma?nahmen auf den Unternehmenswert zu messen? Am Anfang steht dabei die Frage, was Marketingerfolg eigentlich ist. Eine reine Fokussierung auf die Stakeholdergruppe der Kunden reicht hier nicht aus. Andere, durch Marketing ebenfalls erreichte Interessensgruppen wie z.B. Investoren oder Mitarbeiter müssen auch betrachtet werden. Und das alles vor dem Hintergrund moderierender Kontextfaktoren wie etwa der Unternehmensstrategie oder der Branche. Dipl.-Kfm. Sascha Raithel Wissenschaftlicher Mitarbeiter am Institut für Marktorientierte Unternehmensführung an der Ludwig-Maximilians-Universit?t München sowie Consultant bei der Pepper GmbH in München Dipl.-Kfm. Sebastian Scharf Wissenschaftlicher Mitarbeiter am Institut für Marktorientierte Unternehmensführung an der Ludwig-Maximilians-Universit?t München Prof. Dr. Manfred SchwaigerVorstand am Institut für Marktorientierte Unternehmensführung an der Ludwig-Maximilians-Universit?t München     

Monthly wood supply behavior of associated forest owners in Austria—Insights from the analysis of a micro-econometric panel

This paper examines the wood supply from non-industrial private forest owners in Austria. The main novelty of this study is threefold. First, the underlying dataset is based on monthly wood supply. This enables an analysis of seasonal supply behavior, which is found to be different in relation to the size of the forestland. Second, it represents an original study with a dataset from a Central European country whose forest owners are apparently much more fragmented than their Scandinavian or North American counterparts. And third, the study introduces a windfall variable that effectively corrects for a market-relevant storm event. With respect to methodology, a random effects Tobit model is applied. Additionally, a Chamberlain-like term is included in the regression to deal with a possible bias generated through the correlation of regressors and unobserved heterogeneity.     

Over‐investment or risk mitigation? Corporate social responsibility in Asia‐Pacific,Europe, Japan,and the United States

We study the relationship of corporate social responsibility (CSR) and the distribution of stock returns for an international sample. Firms with a high level of CSR generally exhibit superior stock price synchronicity in the markets of Europe, Japan, and the United States. In particular, we identify optimal levels of CSR to minimize idiosyncratic risk for each region. Moreover, CSR has a mitigating effect on crash risk in Europe and the United States. In contrast, firms from the Asia‐Pacific region display CSR over‐investment followed by a higher crash risk. This appears to be a consequence of globalization, which forces firms from Asia‐Pacific to overinvest in CSR to adapt western standards.     

Monetary Policy Independence under Flexible Exchange Rates: An Illusion?

I analyse whether countries with flexible exchange rates are able to pursue an independent monetary policy, as suggested by traditional theory. I use data for three Latin American countries with flexible exchange rates, inflation targeting and capital mobility – Chile, Colombia and Mexico – to investigate the extent to which Federal Reserve actions are translated into local central banks' policy rates. The results indicate that there is significant ‘policy contagion’ and that these countries tend to ‘import’ Fed policies. The degree of monetary policy independence is lower than what traditional models suggest.