Cause-related marketing persuasion research: an integrated framework and directions for further research

This paper presents an integrative review of the literature on cause-related marketing (CRM) persuasion research (i.e. studies of how CRM influences evaluations of the partner brand). The aim of the study was to review CRM persuasion research and to integrate the findings into a theoretical framework that could direct future research efforts in the area. Drawing on Bergkvist and Taylor's model of Leveraged Marketing Communications (LMC), a dual-path model of CRM persuasion effects was developed. According to the model, CRM affects brand evaluations along two paths: the indirect transfer path which is mediated by attribution of motives and the direct transfer path in which attitude towards the cause is transferred to the brand. The model incorporates results from extant research and provides guidance for future studies.     

Chivalrous idealist and pragmatic strategist: the influence of Mohist values on Ma Yun’s leadership in China

ABSTRACT

In the study of leadership within the private sector in China, few scholars have tried to link ancient Chinese teachings to the present leadership style beyond the level of highlighting Confucianism and/or militarist philosophy. This study argues that Mohist teachings are the foundation of Ma Yun’s leadership in Alibaba.com. Using three propositions of (a) Ma Yun’s motivation to become a start-up CEO, (b) structuring his business using his inter-national skills and linguistic competences and (c) shaping his leader-ship style based on the Mohist teachings, one of the minority schools of ancient Chinese philosophy, this paper finds that innovative firms in China such as Alibaba.com deliberately shies themselves from conventional symbols of Confucianism or militarist teachings to accommodate Western managerial in the name of unpopular ancient Chinese teachings. The result of Ma Yun’s leadership is successful corporate social responsibility (CSR) performance amid rapid innovation within his company. Our results show that Ma Yun’s Mohist quality and balance of justice and interests are the most effective measurement indicators of Ma Yun’s internal operations; values of eloquent rhetoric, a chivalrous spirit, and mutual love have promoted Alibaba’s external reputation and expansion and constitute important indicators.     

技术并购能够带来技术创新效应吗 ——收购公司成长潜力视角

选择2009—2017年我国A股高科技产业上市公司并购事件作为研究对象，考察技术并购能否给收购公司带来技术创新效应，以及收购公司成长潜力水平对技术并购与技术创新效应的调节作用，并进一步从两维度区分不同类型技术并购以检验其技术创新效应差异。结果发现：技术并购能够显著带来技术创新产出效应和技术创新促进效应；收购公司成长潜力越大，技术并购带来的技术创新效应越显著。此外，相对技术进入型并购，技术巩固型并购更能给收购公司带来显著技术创新效应，而国内技术并购与跨境技术并购带来的技术创新效应不存在显著差异。     

《摆脱贫困》中蕴含的精准扶贫理念——习近平精准扶贫理念在福建孕育及实践

习近平扶贫理念随着时代发展而完善,从“摆脱贫困”到“精准扶贫”再到“精准脱贫”,其理念一脉相承,其思想内涵与时俱进,不断拓展深化,形成了从理念到理论再到实践的“知行合一”理论实践体系。习近平在福建任职期间进行了“摆脱贫困”理论及实践探索,提出了许多富有创造性的扶贫脱贫观点,如“扶贫先扶志、念好山海经、科技兴农、建设农村党组织、四下基层、滴水穿石”等,明确了“扶持谁一谁来扶一怎么扶”的扶贫脱贫思路,在精神扶贫、扶贫策略、扶贫路径、扶贫组织保障、多元扶贫力量、脱贫内生动力、脱贫长效机制等方面蕴含着精准扶贫精准脱贫理念。     

Trade-offs between Asset Location and Proximity to Home: Evidence from REIT Property Sell-offs

The Journal of Real Estate Finance and Economics - We examine property sell-offs by real estate investment trusts (REITs) and find that investors respond favorably to sales of properties located...     

Cost-effectiveness of second-line atezolizumab in Canada for advanced non-small cell lung cancer (NSCLC)

Aim: To assess the cost-effectiveness in Canada of atezolizumab compared with docetaxel or nivolumab for the treatment of advanced NSCLC after first-line platinum-doublet chemotherapy.

Materials and methods: A three-state partitioned-survival model was developed. Clinical inputs were obtained from the phase III OAK trial comparing atezolizumab with docetaxel in patients with advanced NSCLC who progressed after first-line platinum-doublet chemotherapy. Overall survival (OS) and progression-free survival (PFS) were extrapolated beyond the trial period using parametric models. A cure model assuming a 1% cure fraction was fitted to the OS data for atezolizumab. Outcomes for nivolumab were informed by a network meta-analysis (NMA) vs atezolizumab. Resource use and costs were informed by clinical expert opinion and published Canadian sources. Utility values were obtained from the OAK trial. The perspective of the analysis was that of the Canadian publicly-funded healthcare system. The base case time horizon was 10?years, and the discount rate was 1.5% annually for both costs and effects. Scenario analyses were performed to test the robustness of the results and all analyses were performed probabilistically.

Results: Atezolizumab demonstrated a quality-adjusted life-year (QALY) gain of 0.60 compared with docetaxel at an incremental cost of $85,073, resulting in an incremental cost-effectiveness ratio (ICER) of $142,074/QALY. Atezolizumab dominated nivolumab (regardless of dosing regimen), based on modest differences in both QALYs and costs. Docetaxel was most likely to be cost effective at willingness-to-pay (WTP) thresholds below $125,000/QALY gained, while atezolizumab was most likely to be cost effective beyond this WTP threshold. In most scenario analyses, the results remained robust to changes in parameters. A reduced time horizon and alternative approaches to the NMA had the greatest impact on cost-effectiveness results.

Conclusion: Atezolizumab represents a cost-effective therapeutic option in Canada for the treatment of patients with advanced NSCLC who progress after first-line platinum doublet chemotherapy.     

The initiation of audit committee interlocks and the contagion of accounting policy choices: evidence from special items

Review of Accounting Studies - We document that the initiation of audit committee interlocks is associated with contagion in reported special items. We argue that this is, in part, attributable to...     

土豆红豆鱼香肠的研制

鱼香肠是以鱼肉为主要原料灌制的香肠。它营养丰富、味道鲜美、风味独特,深受广大消费者喜爱,尤其是老人和儿童。鱼香肠的优点是有外包衣(畜肠衣或塑肠衣)使鱼肉与外界隔绝,流通方便,卫生条件较好,加工后可长期保存。本文通过正交实验,探讨土豆和红豆添加量对鱼肉香肠感官质量的影响,逐步确定土豆和红豆的最优添加量,最终确定了新型鱼香肠最优配比为:以鱼肉质量计,土豆添加量:37%,红豆添加量:38%,畜肉添加量:15%,板油添加量:7.5%,淀粉添加量:5.6%,精盐添加量:2.25%,咖喱粉添加量:0.43%,胡椒粉添加量:0.06%,味精添加量:0.2%。     

采用COTS器件的低轨星载收发信机设计与实现

在性能、成本和可靠性的多重约束下，采用商用货架（Commercial Off-The-Shelf,COTS）器件设计了一种高性能、低成本星载收发信机。该收发信机的硬件设计不但可同时满足星地和星间应用需要，而且还具有支持多波束、多信道接入的特点。软件设计主要解决了大多普勒频偏条件下的低信噪比解调和变长以太网数据帧的高效处理等问题。地面测试结果表明，在250 kb/s ~ 14 Mb/s信息速率范围内，误比特率低于1.0×10-6时所需的解调信噪比(Eb/N0)不超过2.8 dB，发射信号误差矢量幅度不超过1.9%，高速应用时处理时延可低至3.0 ms。为降低COTS收发信机的可靠性风险，分别在元器件、电路和系统层面进行了有针对性的可靠性保证措施。该设计经过了在轨测试的验证，对其他低轨商业通信载荷的研制有一定的参考价值。     

Rotating group representatives and group members’ requests in repeated public goods game

ABSTRACT

This study investigated the effect of group representatives on contribution behaviour in response to group members’ requests in repeated public goods games. Data came from 135 students in 15 groups enrolled in the experiment, grouped in the following treatments: no group representatives (NR, NRG) and group representatives (R1, R2). We also tested initial requests wherein the group members’ initial requests (i.e. NRG, R2) mediated the positive relationship between individual-level contribution preferences and group contributions. We used a fixed-effects GLS regression and IV regression to analyse the effect of group representatives and group members’ requests. The results indicated the following: (a) rotating group representative/group members’ requests was related to group contributions at the session (within-members) and group (between-group) levels; (b) the reactions to members’ requests positively predicted group contributions; (c) subjects in the no group representatives treatment formed their requests by relying more on previous group contributions than subjects in the group representatives treatment, who relied more on the previous group members’ requests; and (d) the initial requests explained long-term contribution levels, which resulted in variations in group contributions observed between the NRG and R2 treatments. Our findings highlight the role of rotating group representatives in stimulating cooperation among members, while group members’ requests impel individuals to make contribution decisions at the group level.