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891.
Justin W. Webb R. Duane Ireland Michael A. Hitt Geoffrey M. Kistruck Laszlo Tihanyi 《Journal of the Academy of Marketing Science》2011,39(4):537-554
Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneurship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal cross-disciplinary fertilization. Furthermore, although firms increasingly undertake their marketing and entrepreneurial activities across diverse settings, academe has provided little insight into how changes in the institutional environment may substantially alter the processes and outcomes of these undertakings. Herein, we integrate research on marketing activities, the entrepreneurship process, and institutional theory in an effort to address this gap. We first discuss market orientation as enhancing a firm??s opportunity recognition and innovation, whereas marketing mix decisions enhance opportunity exploitation. We then examine how entrepreneurship leads to innovation directed toward market orientation and marketing mix activities. Based on this foundation, we examine differences in marketing and entrepreneurship activities across institutional contexts. 相似文献
892.
Market-focused sustainability: market orientation plus! 总被引:1,自引:0,他引:1
The concept of sustainability is increasingly being addressed theoretically by scholars and practically by managers and policymakers.
With this growing focus on sustainability efforts, marketing is in a unique position to elevate its focus from managing relationships
with customers to strategically managing a broader set of marketplace issues. Overall, an organization achieves market-based
sustainability to the extent that it strategically aligns itself with the market-oriented product needs and wants of customers
and the interests of multiple stakeholders concerned about social responsibility issues involving economic, environmental,
and social dimensions. To set the stage for marketing’s inquiry into sustainability efforts, I briefly review the concept
of sustainability, compare it with corporate social responsibility, bring in stakeholders, argue for the notion of “market
orientation plus,” and consider the possibility that the notion of what sustainability encompasses is converging in the marketing
literature. 相似文献
893.
There has been growing interest in both management and marketing regarding how individuals become identified with organizations
and how organizations attempt to manage these identifications. The authors present a framework built on explicit and implicit
points of convergence in research conducted in both these disciplines. In their review of the management and marketing literatures,
the authors suggest three fundamental mechanisms, or “bases”, for managing organizational identification: relational, behavioral,
and symbolic. Furthermore, the authors argue that how an individual is affiliated with an organization will impact the relative
influence of these identification management bases. The authors conclude by suggesting how management and marketing scholars
can create a theoretical space for future interdisciplinary work Such a change would involve moving away from “employees”
versus “customers” as a prime division between the fields and moving toward a more fine-grained approach that emphasizes the
unique characteristics of individual-organizational relationships.
M. Teresa Cardador (cardador@uiuc.edu) is a doctoral student in management at the University of Illinois at Urbana-Champaign. Her research explores
issues related to workplace attachment and identification, work orientation, and the experience of employees who find work
highly meaningful and engaging.
Michael G. Pratt (mpratt@uiuc.edu) is a James F. Towey Fellow and an associate professor of management at the University of Illinois at Urbana-Champaign.
He earned his Ph.D. at the University of Michigan. His articles have appeared in leading management outlets, includingAdministrative Science Quarterly, theAcademy of Management Journal, theAcademy of Management Review, andResearch in Organizational Behavior. He recently coedited (with Anat Rafaeli) a book titledArtifacts and Organizations: Beyond Mere Symbolism (Lawrence Erlbaum, 2005). His current research examines issues of organizational attachment (e.g., identification and commitment),
multiple identities and meaning, and intuition. Dr. Pratt’s work focuses largely on professionals in both traditional and
dispersed work contexts. 相似文献
894.
An empirical analysis of the Italian system of banks and firms is carried out using the network theory. The emerging architecture of this economic network shows peculiar behaviors: (i) Multiple lending is very widespread; (ii) Small firms are preferentially financed by small banks; (iii) Large firms are financed by many banks; (iv) the ratio between loans and deposits is much higher for large banks than for small banks, while (v) strong size heterogeneity appears among co-financing banks, and (vi) the spanning-tree is very hierarchical. 相似文献
895.
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics 总被引:1,自引:0,他引:1
Michael Antioco Rudy K. Moenaert Richard A. Feinberg Martin G. M. Wetzels 《Journal of the Academy of Marketing Science》2008,36(4):501-521
The aim of this study is to identify the organizational and communication antecedents, and evaluate the consequences on relative
product and service characteristics, of the use of service-sourced information by product designers during new product development.
An empirical study of 121 product design managers demonstrates that a firm’s market orientation is improved by a healthy working
relationship between product designers and service employees. Such a relationship motivates designers to use service-sourced
information disseminated to them, enhancing both product and service characteristics of the new offering. The authors discuss
how communication channels and information content affect the information use of product designers. Product designers value
written information most. Information use does not relate to the frequency of receiving verbal or electronic information.
Information about product ergonomics positively influences product designers’ perceptions of the information, whereas information
on product aesthetics negatively influences their perceptions.
相似文献
Michael Antioco (Corresponding author)Email: |
Rudy K. MoenaertEmail: |
Richard A. FeinbergEmail: |
Martin G. M. WetzelsEmail: |
896.
897.
898.
An integrated framework for the conceptualization of consumers’ perceived-risk processing 总被引:2,自引:0,他引:2
Margy P. Conchar George M. Zinkhan Cara Peters Sergio Olavarrieta 《Journal of the Academy of Marketing Science》2004,32(4):418-436
Research on risk is built on a complex array of diverse and sometimes inconsistent definitions, constructs, models, and outcomes.
This study examines various literatures to formulate an integrated framework for the conceptualization of perceived-risk processing.
The framework specifies three phases (framing, assessment, and evaluation) and their accompanying outcomes of risk attention,
perceived risk, and risk-taking propensity. Explicit linkages are specified between situational and individual characteristics.
Perceived-risk evaluation is identified as concepturally distinct from assessment of perceived risk, and the construct of
risk-taking propensity is separated from those of risk affinity and perceived risk. The framework further presents points
of intersection between the literatures on perceived risk and the literatures on consumer decision-making, information search,
and satisfaction. Finally, it serves as an anchor for framing future research to promote conceptual and methodological consistency,
and to guide progress in directions that are consistent with some leading edge paradigms outside of marketing.
Margy P. Conchar (concharm@mail.ecu.edu; Ph.D., University of Georgia) is an assistant professor at East Carolina University. Her research
focuses on consumer behavior and advertising. Her work in consumer behavior concentrates on risk, motives, and optimal consumption
experience. Her research in advertising focuses on the interface between advertising and finance, accounting, or economics.
She has previously published in the proceedings of the Academy of Marketing Science, the Association for Consumer Research,
the American Marketing Association of Educators, and the Society for Marketing Advances.
George M. Zinkhan (gzinkhan@terry.uga.edu; Ph.D., University of Michigan) is the Coca-Cola Company Chair of Marketing at the University of
Georgia. His major research interests include advertising, promotion, e-commerce, and knowledge development. Two of his recent
coauthored books includeConsumers (2004, McGraw-Hill) andElectronic Commerce: A Strategic Perspective (2000, Dryden).
Cara Peters (petersc@winthrop.edu; Ph.D., University of Nebraska) is an assistant professor at Winthrop University. Her research lies
in the general areas of consumer behavior and e-commerce. Primarily using mixed methods, she examines risky consumer behaviors
as they relate to sociology and psychology. She has published in theJournal of Consumer Psychology andConsumption, Markets, and Culture, among other journals.
Sergio Olavarrieta (solavar@negocios.uchile.cl; Ph.D., University of Georgia) is an assistant professor at Universidad de Chile, Santiago, Chile.
He is assistant dean of undergraduate programs at the School of Business and Economics at the University of Chile. His research
focuses on branding and marketing strategy. He has previously published in theJournal of Strategic Marketing and theInternational Journal of Product Distribution and Logistics Management. 相似文献
899.
Grewal Dhruv Noble Stephanie M. Roggeveen Anne L. Nordfalt Jens 《Journal of the Academy of Marketing Science》2020,48(1):96-113
Journal of the Academy of Marketing Science - This paper introduces a conceptual framework for understanding new and futuristic in-store technology infusions. First, we develop a... 相似文献
900.
Estuaries provide advantageous sites for both harbors and fish habitats. In many countries, harbor expansion in estuaries contributed to the decline of fish populations with impacts at the global scale. Restoring these habitats is important to prevent a global biodiversity crisis but is costly and potentially unaffordable for polluters under the Polluter Pays Principle. Such affordability issues prompt decision-makers to reduce environmental targets of restoration programs. Harbor infrastructures destroy fish habitats but generate benefits for society and contribute to the public interest, raising some questions on who is responsible for environmental degradations and who can afford environmental restoration costs? One way to allocate restoration costs is to analyze the amount of harbor services consumed by economic sectors. This paper addresses these questions by computing burden sharing scenarios with an input–output matrix. These scenarios are simulated under the shared responsibility principle to distribute restoration costs among stakeholders in the Seine estuary, France. 相似文献