推动流通理论和市场营销的研究与发展

各位代表、女士们、先生们:欢迎各位代表到北京出席中国市场学会第四届全国会员代表大会。自从2001年中国市场学会召开第三届会员代表大会以后,我国流通业及市场营销学科又一次遇到了一个有利的发展环境。一方面是加入了W TO,我国经济进一步与国际接轨,由于市场进一步开放使国内企业面临严峻的竞争形势,因而企业更加重视营销管理的问题;另一方面是以互联网为基础的新经济在全世界迅速发展,使传统流通理论与营销实践受到很大的冲击与挑战,从而促使学术界和企业界都非常关注流通业发展与营销创新的问题。这不仅为我国流通理论与市场营销学科…     

收购兼并在上市公司发展战略中的地位和实施策略

本文主要阐述了以下三个方面的问题：（1）公司为何及时从事购并交易；（2）如何使购并活动获得成功；（3）制定中国进行购并行动的战略。     

Through Trial and Error to Collusion*

In this article we study a very simple trial and error learning process in the context of a Cournot oligopoly. Without any knowledge of the payoff functions players increase, respectively decrease, their quantity as long as this leads to higher profits. We show that despite the absence of any coordination or punishing device this process converges to the joint‐profit‐maximizing outcome.     

专家认为解决我国外贸高顺差问题要靠扩大进口

海关总署数据显示,2006年我国对外贸易规模达17606.9亿美元,比2005年增长23.8%,我国对外贸易发展增速已经连续5年保持在20%以上.2006年我国外贸比2005年净增加3387.8亿美元,超过1998年全年的进出口规模.2006年我国外贸出口9690.8亿美元,增长27.2%,同比回落1.2个百分点;进口7916.1亿美元,增长20%,同比上升2.4个百分点.2006年我国外贸顺差达到1774.7亿美元,较2005年的1019亿美元上涨74%,再创新高.有关专家认为,我国的外贸顺差有短期因素的作用,但主要是由一些长期因素决定的.扩大进口是解决这一问题的主要办法.     

The FRC AND Accounting Standard‐Setting: Should I Still Call Australia Home?

This paper analyses the decision of the Financial Reporting Council (FRC) to replace Australian accounting standards with international accounting standards on 1 January, 2005. Two main topics are considered: the appropriateness of the FRC's directive, and the case against the proposed adoption date. We argue that the FRC has not conducted sufficient consultation with affected parties and that the hasty implementation will impose costs that could have been avoided with the exercise of more caution.     

Executives’ Orientations as Indicators of Crisis Management Policies and Practices*

ABSTRACT The paper examines effects of executives’ orientations on crisis management awareness and practices, drawing on the simplicity and paradox management theories. It is suggested that a focus on single‐sided management constitutes an antecedent of crisis proneness. Employing a set of key corporate domains and based on a holistic organizational approach, the study aims at assessing the extent to which companies are crisis prone or prepared. In a sample of 82 Istaeli business and not‐for‐profit organizations it was found that human resource management, strategy, structure, and unlearning factors significantly predicted crisis preparedness. These results suggest that unlearning, despite a mere allusion to this correlate in the simplicity and paradox management theories, correlates better with crisis preparedness. By contrast, traditional strategy‐related and structural effects were marginally related to crisis management policies. Implications and suggestions for further research are proposed.     

混合拉曼/EDFA放大器及其在DWDM中的应用

本文综述了混合拉曼／掺饵光纤放大器（HFA）的工作原理，结构和特点，介绍了4类HFA基本结构及其实验结果，并通过介绍近年来各类HFA在密集波分复用（DWDM）系统中的应用表明了HFA在带宽，增益和噪声特性方面的优点。     

Money and specialization

Summary.  This paper examines the relationship between specialization and the use of money in two versions of the search-theoretic monetary model. The first version establishes a surprising result that specialization is more likely to occur in a barter economy than in a monetary economy. The result is reversed in the second version where a different specification of preferences is adopted to limit the scope of barter. This contrast between the results provides a concrete illustration of the general argument that money encourages specialization only when it enlarges the extent of the market. Received: January 31, 1995; revised version August 12, 1996     

倾力构建网络泉城

在济南市一合资公司任部门经理的李世新有一个习惯:不管多忙,每天晚上两个小时的上网时间他总会想办法挤出来。“在互联网上看一看,了解跟自己有关的东西,也放松紧张了一天的神经。”     

日本主银行制度演变的路径分析

日本主银行制度源于战前的银行体制和二战期间的“军需企业指定金融机关”制度。战后，日本金融体制基本被保留下来，在日本经济恢复和高速增长期，日本企业与银行通过相互持股紧密结合起来，形成了企业和银行相互促进、共同发展的良性循环．但是，在20世纪90年代日本泡沫经济崩溃以后，紧密的银企关系加剧了企业危机与银行危机的连锁反应，导致银行与企业相互羁绊的恶性循环．