努力构建发展党员工作中的“四位一体”培养考察体系

本文通过哈尔滨工程大学船舶工程学院学生工作改革后一年的工作探索,对学院学生党员发展工作进行了一系列的改革研究,形成了"四位一体"培养考察体系,系统的阐述了学院发展党员工作中的作法和经验,并对发展党员工作的一些问题提出了解决思路和学院所采取的方法。     

浅谈房地产业对我国社会经济的影响

最近几年,房地产业经历了几番起伏,它对于我国GDP的增长,发挥了巨大的促进作用,这一点是毋庸置疑的.与此同时,是否应该继续维持房地产业在我国社会经济中的重要地位,成为了大家关注的焦点.本文将以我国房地产业的现状为出发点,结合房地产在我国社会经济发展中的重要性,简要谈谈房地产业对我国社会经济的影响.     

Functional forms of the satisfaction–loyalty relationship

The linear functional form of the effect of customer satisfaction on repurchase intentions may not be adequate under all circumstances; however, we lack a clear understanding of the factors that may drive variation in the functional forms of the satisfaction-loyalty relationship. Building on existing research, the authors consider how the functional form of the effect of satisfaction on repurchase intentions varies across segments formed at the intersection of product categories and customer economic and demographic variables. A comprehensive data set obtained from the sponsors of the Chinese Customer Satisfaction Index provides the input for a flexible cubic regression configuration to model the functional forms. The linear functional form emerges as the most prominent across 972 product-customer segments (51%), followed in frequency by the S-shaped and convex forms and, finally, the inverse S-shape and concave forms. Different product category characteristics, customer economic and demographic variables, and market characteristics moderate the effect of satisfaction on repurchase intentions differently for the linear, quadratic, and cubic terms. This research reveals key resource allocation implications based on the functional forms of the effect of satisfaction on repurchase intentions, as well as strategic segmentation implications related to the varying influence of product category characteristics, customer economic and demographic variables, and market characteristics.     

The value of celebrity endorsements: A stock market perspective

Are celebrity endorsements worthwhile investments in advertising? To answer this question, we analyze a unique sample of 101 announcements made between 1996 and 2008 by firms listed in the USA. Internet is the main medium of communication for these announcements. We employ event study methodology and document statistically insignificant abnormal returns around the announcement dates. This finding is consistent with the notion that the incremental benefits from celebrity endorsements closely match the incremental costs due to such contracts. Further, we investigate if the announcement date return depends on a number of characteristics that are often used in the endorsement literature. As a result, we find that endorsements of technology industry products coincide with significant positive abnormal returns around the announcement dates. Finally, we find weak support for the match-up hypothesis between celebrities and endorsed products.     

浅析我国网络营销发展的现状与对策

本文分析了我国网络营销的现状并提出相关对策.     

论我国钢铁行业与铁矿石贸易的协同发展

作为我国基础产业的钢铁行业近年来取得了巨大的发展,伴随而来的是与其密切相关的铁矿石贸易的发展,但是钢铁行业与铁矿石贸易并没有形成协同发展的良好局面。文章对目前我国钢铁行业和铁矿石贸易发展面临的问题进行了分析,基于此提出了我国铁矿石资源产业的发展战略。     

中国对外开放模式亟须转变

国际账户分析表明,中国对外开放存在较为严重的效益低下问题,直接原因是对外资产负债结构扭曲,深层次原因在于对外开放方式和路径选择,在新的国内和国际经济环境下传统对外开放模式亟须转变,以完成在全球经济分工中由储蓄者和存款者向投资者和银行家的角色转变。     

“十一五”期间全国地质资料管理与服务情况分析

通过对2006-2010年全国地质资料管理情况通报分析研究,“十一五”期间,全国各级国土资源管理部门和馆藏机构开展了大量工作,全面履行依法汇交和转送工作,地质资料汇交量和馆藏量持续增长,基础设施进一步改善,全国地质资料网络服务能力日趋增强,日常服务数量持续增加,抗旱救灾应急服务成效显著。     

股权分置改革对价方案解析

本文从经济学基本原理出发,重申股权分王改革的最终目的是从根本上解决我国股市存在的资源配王效率低下和主体缺失的制度性缺陷问题,认为合理对价支付比例的确定应该遵循政策中性原理,并根据套利理论推导出市场均衡条件下的对价公式,对46家试点公司和进入全面股改后推出的前两批72家公司的对价方案进行剖析,认为部分公司对价支付比例存在不合理的原因是方案确定的原则存在片面性。     

创造力与员工创新：上下级关系与目标导向的调节作用

创造力如何高效转化为员工创新是管理实践普遍面临的问题。依据社会认知理论,通过对4家国有企业管理者及其下属进行问卷调查,探讨了上下级关系和目标导向对创造力与员工创新的调节作用。结果发现：学习目标导向对创造力与员工创新存在显著的正向调节效应;企业上下级关系显著负向调节创造力与员工创新关系;目标导向与上下级关系交互调节创造力与员工创新,其中学习目标导向减弱了上下级关系对创造力与员工创新的负向调节作用,证明目标导向增强了上下级的负向调节效应。该结果揭示了创造力与员工创新的复杂权变关系,可为组织管理者科学有效管理创造力与员工创新提供理论启示与实践指导。