石家庄市地震危险性评价

本文在分析石家庄市及邻近地区活动性构造及地震活动特征的基础上，运用数理统计的方法，对市区的地震危险性进行了评价。认为未来百年内市区可能发生的最大地震为５级左右，其地震危险性主要来自河北平原地震带的影响。     

4P、4C与4R:交易费用经济学的视角

4P是经典营销理论的核心内容之一。随着经济、文化和技术的全球化与区域化不断发展,市场竞争异常激烈,顾客在大部分领域取得了绝对的选择权,营销理论随之出现了4C和4R等“崭新”内容。从交易费用经济学的角度看,4C和4R不是对4P的替代,而是一种重要补充和发展。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

基于DS-CDMA的三种扩频序列发生器的设计与分析

码分多址（CDMA）技术的摹本原理是采用扩频技术。扩频序列的设计就是构造不同结构的具有良好特性的伪随机序列来满足CDMA系统的要求。目前使用最多的是m序列和Gold序列及Kasami序列。文中从理论和工程实用角度对这些扩频序列的性能和特点进行了分析，同时采用MATLAB分别给出了m序列、Gold序列及Kasami序列等的互相关函数特性。     

烟草商业企业物流成本定额管理探析

系统介绍了WS烟草物流分公司物流成本定额管理体系的运行情况,对成本定额体系最终制定形成的过程和成本定额在提升物流质效中如何发挥作用进行了详细阐述。然后针对该公司物流成本管控的现状和存在的问题,提出建立物流成本定额管理体系,以实现企业物流的降本增效。     

从PR到CI、CS、CRM--企业形象策略评析

为了帮助企业塑造良好形象，理论界从国外引进了PR、CI、CS、CRM等策略，然而，由于每一种策略在介绍时都程度不同地给于了美化，不仅造成了相互矛盾，更使企业界无所适从，其实，单个地来看，这些策略都有其所长和不足，只有联系起来综合运用，才能因相互充实而真正成为较为完善的企业形象策略。     

人民币兑换空间的结构与特征探讨

2002年12月1日,我国开始准许合格境外投资机构在中国境内开设人民币特殊账户,将人民币兑换从居民的兑换扩展到非居民的兑换。人民币兑换领域的扩展对人民币兑换的研究提出了新的要求。该文引入兑换空间和兑换空间结构的概念,通过人民币兑换空间中各种集合的关系比较,探讨人民币兑换空间的性质和特点,并由此提出人民币兑换的政策性建议。     

推进“中部崛起”的思路与对策——著名经济学家樊纲访谈录

2006年新年伊始,著名经济学家、中国经济体制改革研究基金会秘书长樊纲教授应邀来安徽出席“2006安徽财富论坛”,并发表了有关“中部崛起”的学术演讲。笔者在此期间就此主题访问了樊纲教授。     

How Big Was the Effect of Budget Consolidation on the Australian Economy in the 1990s?

This article evaluates the effects of budget consolidation on the Australian economy in the 1990s. As the economy recovered from the 1991–92 recession, the need to improve the fiscal balance to lift national saving became the dominant influence on fiscal policy. The article argues that spending cuts by the Australian federal government announced in 1996 had immediate effects on financial markets, with reduced long‐term interest rates of about 50 basis points in 1996–97. Using a modified version of the Treasury macroeconometric model of the Australian economy (TRYM), the article simulates the net macroeconomic effects of the expenditure cuts, fiscal consolidation and lower long‐term interest rates. The article finds that the program of budget consolidation had a sizeable short‐ and medium‐term impact on the economy, raising Gross Domestic Product by up to three‐quarters of a percentage point and reducing unemployment by 0.3 percentage points over the next two to three years.