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991.
Positive social interactions among consumers are considered increasingly important elements in corporate relationship marketing efforts. There is scant empirical research, however, demonstrating the effect of consumer interactions facilitated by service industry managers on consumer evaluations and behavioral intentions. This study employs a field experimental methodology utilizing four half-day cultural heritage tours (n = 156) to examine consumer-to-consumer (C-to-C) interactions within the group travel context. Research findings demonstrate that managerially facilitated C-to-C interactions significantly increase tour member satisfaction and enjoyment. Theoretical and managerial implications are discussed, and calls are made for more field experimental methodologies to be used in tourism research. 相似文献
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Dorfman and Steiner's theorem is trivial with respect to advertising because it deals with only one period. It simply says that a firm should stop with that volume of advertising at which an additional dollar of advertising just produces an additional dollar of net revenue. This note generalizes the theorem to the meaningful multi-period situation in which the effect of advertising is lagged. The optimizing decision rule is to advertise up to the point at which f′(At) = 1 - bd, where A stands for advertising, b for the customer-rentention factor, and d for the cost-of capital discount factor. 相似文献
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The absence of a coherent industrial strategy embracing sectoral enterprise development at the level of national government in the UK has meant a shift to regional and local levels as far as concerted intervention is concerned. But whilst there has been considerable interest in the activities of the local authority enterprise boards there has not been the same attention given to the regional development agencies like the SDA. The ideologies of intervention of this agency and GLEB, for example, are in theory very different, yet each confronts a series of opportunities and constraints at the level of economic sectors. 相似文献
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The focus of discussion about industrial democracy has shifted from worker directors to collective bargaining. This shift means that representatives will find themselves negotiating on relatively unfamiliar ground, with consequent implications for their training needs. Tom Schuller and Simon Henderson discuss certain issues identified in an SSRC-sponsored project on training for worker representatives. 相似文献