An international perspective of the business incubators' perception about business model canvas for startups

This work aims to approach the reasons for Business Incubators (BINCs) to replace Business Plan by Business Model Canvas (BMC) for creating and accelerating the startup process. The main value of this study lies in its empirical appliance to test the adoption of business modeling for startups in two different entrepreneurial ecosystems. A qualitative approach has been used in analyzing two case‐studies, one from Brazil (Supera) and the other from Portugal (Fabrica). The method used was inquiring into the managers' impressions when helping to create startups and accelerating their development. The analysis was based on the data obtained from interviews and secondary data through a content analysis technique supported by ATLAS ti 7.0 software. The findings highlight how the use of BMC is bringing real opportunities for the development of nascent businesses. Furthermore, the perceptions of the BINCs studied suggest the adequacy of this model to startups due to their flexibility, user‐friendliness, and capability to manage innovation, communicate, and share business logic.