明州与日本的书画交流

中日艺术由于同处于东亚艺术的环流圈中，共同的审美情趣和文化背景促使双方频繁交流。日本的书画，主要是以中国传来的样式、技法为规范，在充分学习的基础上，再发展起来的。中国书画连接起东方两大民族，在中日文化交流史上起到了特殊作用。     

广东民营中小企业适度规模发展的思考

广东民营企业的发展存在大多数民营企业规模偏小和部分民营企业盲目扩张两大问题。本文分别分析了其局限性和危害性，并提出了民营企业适度规模发展的若干对策。     

石家庄市地震危险性评价

本文在分析石家庄市及邻近地区活动性构造及地震活动特征的基础上，运用数理统计的方法，对市区的地震危险性进行了评价。认为未来百年内市区可能发生的最大地震为５级左右，其地震危险性主要来自河北平原地震带的影响。     

提高新建本科院校教学质量水平的探讨

教学质量是高校得以生存和发展的关键之所在。该文以嘉兴学院教学质量建设为个案,探索了加强新建本科高校教学质量建设的有效途径。     

4P、4C与4R:交易费用经济学的视角

4P是经典营销理论的核心内容之一。随着经济、文化和技术的全球化与区域化不断发展,市场竞争异常激烈,顾客在大部分领域取得了绝对的选择权,营销理论随之出现了4C和4R等“崭新”内容。从交易费用经济学的角度看,4C和4R不是对4P的替代,而是一种重要补充和发展。     

战略联盟类型与核心竞争力的匹配及其启示

通过对战略联盟与核心竞争力之间存在的二难困境——加盟企业以其自身的核心竞争力投入战略联盟，从中受益的同时，也有可能因盟友的学习而丧失其竞争优势——的分析，以战略联盟形态划分和核心竞争力的分类为基础，构建了二者的匹配框架，并提出其对企业的几点启示。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

基于DS-CDMA的三种扩频序列发生器的设计与分析

码分多址（CDMA）技术的摹本原理是采用扩频技术。扩频序列的设计就是构造不同结构的具有良好特性的伪随机序列来满足CDMA系统的要求。目前使用最多的是m序列和Gold序列及Kasami序列。文中从理论和工程实用角度对这些扩频序列的性能和特点进行了分析，同时采用MATLAB分别给出了m序列、Gold序列及Kasami序列等的互相关函数特性。     

高等学校师资队伍建设问题的几点思考

普通高校师资队伍建设是一项系统工程,同时又是学校党政“一把手工程”。作者从教育人事管理工作的实践与现实角度出发,指出加强师资队伍建设,培养跨世纪学科、教学带头人是时代赋予的重任,选拔与培养途径的改革与完善是加强师资队伍建设的重要内容。本文提出了稳定骨干教师队伍,促进学科带头人脱颖而出的措施,从而在动态平衡中求得师资队伍的稳定和优化     

大学经贸英语课程教学改革探索

探讨了现阶段大学经贸英语课程教学所存在的几个问题，指出了大学经贸英语课程教学必须整合课程设置、编写更实用的教材、建立高素质的师资、改革教学方法等，从而有效地培养大学生经贸英语的交际能力和应用能力。