The Impact of Program Environment on Recall of Humorous Television Commercials

This study investigated the possible effect of television program types on the recall performance of humorous television commercials. An experimental design was developed to test the relative performance of the same humorous and non-humorous ads in three different contextual environments—situation comedy, action/adventure, and documentary. The findings indicate that the recall performance of commercials and of the product or service promoted are both affected by the program environment within which the ads appear.     

Healthy and tasty school snacks: suggestions from Brazilian children consumers

Children do not choose what to eat based on health issues alone, and the high availability of non‐nutritious food in the environment can be a barrier to the consumption of healthy foods. Brazilian children are consuming processed, savoury, rich in fat, sodium and refined carbohydrates rather than more nutrient‐dense foods. Foods offered in public school meals and those sold in private school canteens in Brazil are subject to regulation, but not the snacks brought from home. This study identified the suggestions of public and private school students about the characteristics that a snack should present in order to be considered both healthy and palatable. A qualitative exploratory study using focus groups was conducted with 128 primary school students aged 7–10 years old. Interviews were transcribed and content analysis was conducted, generating three categories: (1) foods actually consumed during snack breaks; (2) examples of foods considered healthy and/or tasty for consumption during snack breaks; and (3) desired characteristics of a healthy and tasty snack. Foods of high energy density and low nutritional value were mentioned as the most consumed snacks, usually brought from home or purchased within/near the schools. Consumption of meals offered by the National School Meal Program was reported by only one‐third of the public school students. Fruits, natural juices and vegetables were considered healthy foods; sweet‐tasting preparations containing fruits were considered tasty; while fruits and natural fruit juices were considered both healthy and tasty. Sweet‐tasting preparations containing fruits were mentioned as examples of snacks with the desired healthy/tasty characteristics. The disparity between what was actually consumed and what was reported as ideal leads us to question the availability in retail stores of healthy yet palatable foods that meet this population's desires.     

??ber Terroristen und Spitzensportler

Islamophobia is more strongly developed in East Germany compared to the western part of the country. Given the lack of personal contact with Muslims in East Germany, islamophobia is probably strongly influenced by media coverage. For this reason, the coverage of two East German regional newspapers, Nordkurier and Volksstimme, is analyzed against the theoretical background of a conjunction of the social-psychological stereotype content model with the communication-scientific concept of framing. Using content analysis and latent class analysis, two so-called stereotype frames were identified. Two thirds of all Islam-related articles use the ??cold and harm frame??. Here, Muslims are often blamed for the lethal consequences of terrorist action, their behaviour is evaluated as cold or immoral, and military interventions against them are discussed. On the other hand, one third of all Islam-related articles belongs to the ??competence and cooperation frame??. Competence is ascribed to Muslims as their success in artistic, athletic or political activities is recognized and other actors?? interest in cooperation in these areas is emphasized. Whereas the ??cold and harm frame?? probably promotes medial segregation, the ??competence and cooperation frame?? is representing an assimilative model of media integration.     

Transparenz im Journalismus

The transparency that journalists and newsrooms can produce for their audience has long been regarded as a rather marginal criterion for journalistic quality. But new transparency models??due to the interactivity, immediacy, archiving capacity and the absent limitation of space in the internet??offer greater potentials than classical instruments in print and broadcasting. In comments, web videos, blogs, twitter feeds and social networks, journalists discuss with users and publicly account for editorial decisions. Transparency is fashionable in the digital public sphere; its evaluation, however, is not clear, but ambiguous and complex. This paper conceptualizes (self-)transparency and qualitatively classifies the available instruments in a three-dimensional matrix model. This is to facilitate the analysis of problematic areas and potential conflicts: Newsrooms demonstrating open self-reflection dismiss the ideal of ??objective journalism??. Yet, transparency is not only an ethical demand, but is also supposed to strengthen trust in journalistic products because it permits quality evaluations by the audience. An experiment shows, for the first time, that self-transparency has an effect on trust in some aspects but not as a basic principle. Analysing this interdependency, we have to distinguish between transparency of process and of product as well as between different media.     

Advertising Expenditure in the UK: 1982 Survey

This paper sets out the method of compilation of the UK official advertising statistics.     

Scientific and technological interactions between Russia and Ukraine: Forecasting opportunities and mechanisms for their implementation

The paper presents the research results of an investigation into the state of scientific, technological, trade and economic interactions between Russia and Ukraine in terms of their potential, prospects, and problems impeding their cooperation. It is shown that there is a considerable scientific and technological potential both in Russia and Ukraine. Opportunities and conditions for the modernization of both countries’ economies are shown to depend on the coordinated use of their potentials.     

Sterilisation and Monetary Control by the GCC Member Countries

The prevailing dollar peg of the Gulf Cooperation Council (GCC) countries and the absence of any significant current and capital account restrictions led some to believe that these countries have lost monetary independence. However, the paper presents evidence that interest rates of the GCC countries did not converge to the interest rates of the US implying that the assets of the GCC countries are not perfect substitutes to the US assets. This imperfect asset substitutability has allowed the GCC countries to manoeuvre their monetary policies and the central banks of the GCC countries have had some control over their money growth rates by sterilising the changes in international reserves. Results indicate that the monetary authorities of these countries used domestic credit policy to attain some domestic policy objective while engaging in sterilised foreign exchange intervention. This result implies that the proposed GCC central bank should be able to maintain the monetary independence as a group and can reap the benefit of monetary efficiency of the proposed Gulf Monetary Union.     

Estimating an Import Demand Function in Developing Countries: A Structural Econometric Approach with Applications to India and Sri Lanka

Owing to the unavailability of time‐series data on the domestic market‐clearing price of imports, the estimation of notional price and income elasticities of aggregate import demand remains a daunting task for a large number of developing countries. This paper develops a structural econometric model of a two‐goods representative agent economy that incorporates a binding foreign exchange constraint at the administered prices of imports. A theoretically consistent parameterization of the “virtual relative price” of imports circumvents the data problem, and thus enables the estimation of income and price responses by cointegration approach. The price and income elasticity estimates for India and Sri Lanka, in contrast to the extant literature, have correct signs, high statistical significance, and plausible magnitudes.     

Investment and the soft budget constraint in China

This paper examines the incentive effects of the soft budget constraint on the investment behavior of firms in general and on the investment-cash flow sensitivity in particular. To this end, we develop a simple model of moral hazard that takes the soft budget constraint into account. Within this moral hazard environment, we show that investment is positively related to the amount of internal funds. We further show that the presence of the soft budget constraint deteriorates the moral hazard problem, thereby making the investment level less sensitive to the amount of internal funds. This is the case irrespective of whether the soft budget constraint renders the firm more or less liquidity constrained. To test the model's empirical implications, we employ data of China's listed companies for the period from 1997 to 2003. We use the share of state ownership as a proxy for the severity of the soft budget constraint. We find strong evidence that firms with larger shares of state ownership exhibit lower investment-cash flow sensitivities than firms with smaller shares of state ownership.