Success in Place Branding: The Case of the Tourism Victoria Jigsaw Campaign

This article addresses issues of complexity in place branding by presenting a perspective of this concept from a theoretical as well as a practical perspective. The discussion addresses a gap in the literature in terms of studying long-term, successful place branding cases within a well-defined academic theoretical framework. The aim of this study is to develop the understanding of how a successful destination operates by applying S.K. Rainisto’s model as a framework from which to understand place branding through the use of an exemplary case study, namely the Tourism Victoria Jigsaw Campaign.     

Accountability and human rights: A tentative exploration and a commentary

There continues to be many attempts to articulate what is meant by Human Rights but Griseri and Sepella's (2010, p. 176) adaptation of Leighton et al. (2002) as “entitlements that one holds by virtue of being a human being” takes us to the heart of the matter. What is it to be human and what does humanity demand of us? But the notion is far from settled; it is far from uncontentious; despite its domination by lawyers it is far from simply legalistic; and the matter has only relatively recently been taken up as a matter of focus amongst business and management academics. Human rights have, as yet, almost no presence in accounting and finance. This short essay seeks to provide an introduction to the practitioner papers presented in this issue of CPA and in doing so to provide some context within which the papers might be better appreciated. As happens too often for comfort, practice (at least regulatory and NGO practice) is still leading research and theory in the field of Human Rights. Providing that context offers us the opportunity to speculate on how – notwithstanding the potentially seminal papers that also appear in this issue – we might see accounting academe recognising and responding more widely to Human Rights.     

Location,Location, Location: Film Corporations' Social Responsibilities

Many TV series are set and filmed in small rural communities that are often attempting to deal with issues of rural decline. Increasing tourism is an extremely attractive option for these communities. Entrepreneurial film‐tourism business activities such as guided tours, branded souvenirs, and guidebooks can also assist in arresting decline in these communities. However, such opportunities do not always eventuate, with the community left to deal with increased visitation and often a serious loss of privacy. Film companies have a vested interest in maintaining a positive relationship with the location communities, particularly if they wish to continue filming there. This paper argues that they need to consider their responsibilities to the communities in which they film, particularly in relation to the tourism legacy they leave behind.     

MARKET REACTIONS TO THE PASSAGE OF THE FINANCIAL HOLDING COMPANY ACT IN TAIWAN

Abstract. We examine how financial institutions react to various events surrounding the passage of Taiwan's Financial Holding Company Act in June 2001. Empirical results indicate that the financial system experiences significant abnormal returns along the legislative process. Smaller firms have significantly higher abnormal returns, thus lending no support for the hypothesis that larger firms benefit more from the Act. Further analysis shows that the significance of market value is replaced by a significant securities industry effect, thereby consistent with the observation that Taiwan's securities firms are generally smaller in market values and are potential target firms for financial holding companies.     

Case studies in medical futility

Technology has provided means to sustain life and provide care regardless of whether the treatment is appropriate and compassionate given the condition of the patient. This study presents two case histories, compiled from historical patient charts, staff notes and observations, that illustrate the variety of ethical issues involved and the role culture plays in the decision making process related to possible futile medical treatment. Ethical and cultural issues related to the cases are discussed and processes are presented that can help hospitals to avoid, or decrease the level of, medically futile care, and improve the cultural appropriateness of medical care and relationships with patients.     

Managing the locals: employee relations in South Asian restaurants

This paper examines the management of employee relations in South Asian firms in the UK independent restaurant sector. Key working practices pertaining to the employment relationship are examined in a particular socio-economic and spatial context. Acknowledging such contexts facilitates an appreciation of how ethnicity and employment relations interact, rather than abstracting culture from the material context in which it operates. Consistent with this analytic focus, a mixed embeddedness perspective (Kloosterman et al. 1999) is adopted which recognizes the importance of both economic and social aspects of ethnic minority entrepreneurship. A qualitative methodology, drawing upon 23 case histories (involving both employer and employee perspectives) is deployed. The indications from this research suggest that the employment relationship is an outcome of the fluid interaction of social, economic and geographical contexts. This renders problematic both culturalist and purely economic approaches to ethnic minority entrepreneurship. Future research should carefully consider how the employment relationship is influenced by its embeddedness within specific communities.     

'Fun and surveillance': the paradox of high commitment management in call centres

Much of the research into telephone call centres has focused on the coercive employment systems which are adopted in these organizations. This appears to contrast with the high levels of customer service and satisfaction which are often required for them to be successful. Our research, which is based on two case studies of call centres studied in depth, challenges this 'satanic mills' image. We explore the ways in which both companies sought to balance the pressures in the product and labour markets and employee needs to develop strategies which combined elements of commitment and control. They developed sophisticated human resource practices, which resembled the high commitment management approach, while, at the same time, maintaining a highly controlled and measured work environment. Consequently, there was a greater alignment between their HR practices and control systems, the needs of employees and the high quality of interactions with customers expected. This suggests that high commitment practices are not automatically associated with extensive employee discretion, as has been argued in the manufacturing sector. HR practices of this kind can be used to offset some of the worst features of call centre working. These findings illustrate the variety of HR practices in call centres and suggest some possible reasons for this diversity.     

Britain’s Industrial Evolution: The Structuring Role of Economic Theory

We trace the coevolution of industrial organization and the ideas and policies that have influenced Britain’s industrial development from Alfred Marshall’s pioneering work on the English industrial districts to the present. Then, we examine four contemporary districts — in footwear, motorsport, sparkling wine, and cyber security — that are internationally competitive, despite decades of ill-informed policy choices, if not neglect. We also investigate the case of British elite sport as a high-performance industrial cluster with potentially transferrable institutional arrangements, particularly with regard to the nature and role of the strategic lead body and the state, as well as relationships within the system. We conclude that Marshall’s methodological and theoretical approach to understanding industrial organization — and his belief that industrial districts would coexist with other forms of industrial organization (rather than be superseded by them) — helps to explain the dynamism of contemporary British industrial districts, with important implications for Britain’s industrial revitalization.