Liquid Applepie: Market Entry Strategy for a New Lifestyle Drink

ABSTRACT

This is a theoretical case which observes the path a small business needs to follow to be successful. It is hoped the company involved will take these conclusions into consideration for future development.

This case study has been conducted in order to understand the theoretical models of international marketing. It determines the key criteria that need to be considered when entering a foreign market. The idea was to develop a market entry strategy for a Polish Vodka manufacturer who wants to enter the Austrian market.

After an analysis of the market and consideration of the situational factors, which are very important for the development of a detailed SWOT analysis, the segmentation, targeting, positioning and finally the selection of the right entry method, including the customer specific marketing tools, have been identified.     

Towards a rationale for integrating consumer and citizenship education

Despite the importance of consumer education and citizenship education in contemporary societies, there has been little attempt to bring together the studies of these two fields to understand the developments in which they share an interest. After defining the parameters of consumer education and citizenship education, this paper will begin to develop a rationale for integrating consumer education and citizenship education, striving to identify synergies that could lead to revised consumer education curricula such that people are prepared to be citizens first and consumers second; that is, consumer-citizens.     

Ethical Management,Corporate Governance,and Abnormal Accruals

Recent research has linked the reduction of abnormal accruals to corporate governance metrics. The results of these studies, however, are based on samples taken from periods prior to promulgated board independence requirements. In other words, during this time period, management not only had discretion over accounting accruals, but also significant influence over the choice of membership on the board of directors. This study suggests that ethical management practices may be a correlated omitted variable in these studies, thus resulting in causal inference problems in the previous research. We argue that, rather than the board of directors monitoring and reducing abnormal accruals as has been posited, management who was not engaging in abusive earnings management was attempting to signal the market regarding the quality of the firm’s financial information through its choice of board membership.     

The effects of word‐of‐mouth consistency on persuasiveness

Word of mouth (WOM) consistency can be readily observed in online product evaluations. Previous studies on the influence of WOM consistency on purchase intentions have showed contradictory results. In this research, we identify how stronger persuasiveness of WOM is achieved when consistency, product type, and review content work together. Study 1 shows that regarding search goods, highly consistent factual reviews are more persuasive. Study 2 shows that concerning experience goods and credence goods, highly consistent experiential reviews have greater persuasiveness. However, low WOM consistency can also achieve stronger persuasiveness under some circumstances. Moreover, in Study 3, we replicate our findings and explore the possible underlying mechanism. Copyright © 2014 ASAC. Published by John Wiley & Sons, Ltd.     

The impacts of cross-border tourists on local retail property market: an empirical analysis of Hong Kong

Hong Kong as a small city has witnessed a drastic change in the number of short-stay and same-day tourists from Mainland China ever since the relaxation of the tourism policy began in the early 2000’s. This study examines the impacts on the prices of retail space attributed to the substantial increase of cross-border shoppers. Based on a comprehensive retail property transaction records in Hong Kong and a semi-log regression model, our study confirms a positive impact of the number of cross-border shoppers on retail property prices, especially on the value of newer and larger-sized street-level retail shops. Moreover, we find that the effects brought on the retail property market are city-wide and not limited to specific districts which are relatively closer to the border with Shenzhen and with a higher degree of accessibility by these cross-border shoppers. This paper is limited by a number of assumptions including travel distance of the shoppers from Shenzhen. Nevertheless, with an increase in personal travels by the affluent Mainland Chinese citizens who usually spend a lot on shopping outside China, future studies can be made in other North American or European cities for comparison.     

Owners and managers: The venture 100 vs the fortune 500

A steady supply of entrepreneurs who will build the growth firms of the future has always been seen as fundamental to the economic health of a country. However, as companies have grown to the point where many have balance sheets larger than many countries, the role of the Top Management Team in managing these corporate giants has also received more prominence. Unfortunately, research into the two groups of current entreprenurs and large corporation managers has been both sparse, and has followed different, though parallel, paths. This research examines their backgrounds and asks the question whether the basic assumption that they are, in fact, different is correct—who are the high flying entrepreneurs, and are they any different from successful corporate leaders?Data was drawn from three sources. A questionnaire was sent to the 167 founders listed in the July 1984 edition of Venture Magazine as the “Venture 100”—“the nation's top entrepreneurs who run the companies they founded in the past ten years”. Sixty-seven useable replies were received from 40% of the founders and 52% of the companies. Comparative data was extracted from the “Korn Ferry's International Executive Profile: A Survey of Corporate Leaders” which surveyed five senior executives from each of the Fortune 500 companies. A response rate of 47% was received from a survey of 3640 executives. Further comparative analysis was extracted from the characteristics of senior executives of all firms in five selected industries (Dairy, Mobile Homes, Tires, Footwear, and Machine Tools) as listed in Duns Reference Book of Corporate Management 1983/1984. Data was collected on personal characteristics (age, family background, and education), previous employment experience, managerial style, and work patterns.The null hypothesis of there being no significant difference between high flying entreprenurs and their counterparts in the largest U.S. corporations was not sustained. Whereas certain characteristics showed similar patterning—previous employment experience, managerial success traits—the remaining variables demonstrated significant differences. The entrepreneurs were younger, better educated, had more international experience, and worked harder than their corporate colleagues. If replicated elsewhere, the results of this study have particuloar implications for the type of educational and employment experience necessary to affect the supply of the entrepreneurs of the future.     

The bounded workplace: defence,development and domestication strategies amongst male shiftworkers

Unlike studies of women, studies of men in paid employment have tended to focus on them purely as workers, trade unionists and breadwinners, rather than on their roles beyond the workplace. This paper addresses this omission by exploring the relationship between paid work and aspects of family life amongst 69 male process workers from three manufacturing companies. It offers qualitative evidence to demonstrate that understanding men's wider domestic/familial roles and responsibilities is integral to analyses of their workplace behaviour. The conclusion from this study is that the boundary between home and work is selectively-permeable, and the workers took aspects of their domestic life into the workplace whilst seeking to prevent their paid work from intruding on family and domestic life.     

Understanding the Role of Local Food in the Meeting Industry: An Exploratory Study of Meeting Planners' Perception of Local Food in Sustainable Meeting Planning

The growth in socially conscious and sustainable business models has fueled the promotion of green meetings. This fact-finding article explores the viability of sourcing local food to the meeting industry through an investigation of current meeting planning priorities and sustainability values. The results show that there is a viable demand by meeting planners for locally sourced food, that meeting planners have the contractual flexibility on food selection, and that there is a willingness to pay a price-premium for local products. However, an increase in the knowledge of the benefits for both meeting planners and meeting/event attendees is needed to encourage the use of local foods.