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Sue McGregor 《International Journal of Consumer Studies》2005,29(1):2-16
Historically, the consumer movement has defined business as big business. This paper proposes that we shift the focus to consumer transactions with small‐ and medium‐sized enterprises (SMEs). After SMEs are defined, facts about the realities of SMEs are used as stepping stones to develop the idea that consumer interactions with SMEs are different than those with large firms and merit the attention of consumer scholars. Thirteen recommendations are tendered for future research including rethinking our traditional approach to consumer behaviour theory, consumer policy, and consumer movement theory. 相似文献
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This paper discusses the applicability of sales promotions within not‐for‐profit (NFP) marketing, and argues that some of the widely held prejudices about sales promotions have acted to obscure their potential contribution to a range of NFP markets. Understanding this potential requires a clearer understanding of the strengths and weaknesses of specific sales promotion techniques. The paper presents frameworks for classifying both sales promotions and marketing contexts, which can help an understanding of which sales promotions might work in particular NFP contexts. The paper then focuses on a specific type of sales promotion, which represents a potentially valuable and versatile tool for NFP marketers, the sales promotion competition. It details the benefits that sales promotion competitions can offer NFP marketers, and also contributes some guidelines to aid in running them effectively. Copyright © 2003 Henry Stewart Publications 相似文献
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Sue Ledwith 《Industrial Relations Journal》2006,37(4):379-399
Research as political feminist engagement is explored through analysis of a collaborative west–east European gender equality project with trade union women. Similarities with and differences between forms of labourist and feminist research praxis are discussed. These are brought together through the Freirian concept of conscientizacao or conscientisation, a dialogic pedagogy which has at its core the dialectic of reflection and action. It is proposed that such a framework can be usefully deployed for gendering analysis of ‘engaged’ industrial relations. 相似文献
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Sue Bryan 《Business ethics (Oxford, England)》1996,5(2):103-108
Work-related stress is too often neglected by employers and rarely seen as an ethical issue by them. Its moral implications are explored here by the Senior Corporate Policy Manager at City and Inner London North Training and Enterprise Council, 80 Great Eastern Street, London EC2A 3DP. Sue Bryan, M.A., A.M.I.P.D., is also completing an Executive MBA degree at London Business School. 相似文献
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This study uses an intervention model to look at the impact of the September 11, 2001 terrorist attack on air transport passenger demand in the US. The result showed that both domestic and international air traffic was significantly impacted for 1 and 2 months, respectively. The impact pattern was thus abrupt and temporary, instead of gradual and permanent. The approach also provides better forecasts than the seasonal ARIMA benchmark. 相似文献
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This study confirms other studies and public choice microeconomic theory: CEOs spend more time on issues external to their firms in today's volatile business environment. 相似文献