Clarity in Defining Product Design: Inspiring Research Opportunities for the Design Process*

The author argues that given the holistic, cross‐functional, and unique nature of the process of product design, more research is needed to understand product design teams. Specifically, future research should address internal processes cultivated within the product design team, macro influences in the product design environment, and the definition of product design team membership.     

THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

This paper adds to the research on media-context effects with a study of creative media choice (i.e., creatively choosing a medium to implicitly communicate the message). In an experiment, ads were placed in a creative media choice setting and compared with identical ads in a traditional medium. Employing theories on media-source effects and on cognitive priming and assimilation, it is hypothesized that the creative media choice enhances the perception of target brand associations and increases ad credibility and ad and brand attitudes. The results support the hypotheses. The effects of creative media choice are moderated by congruence, and additional analyses suggest that they may be mediated by surprise.     

Risk Management for Grain Processors and “Copulas”

The importance of calibrating hedging strategies for processors has escalated primarily due to the sharply increased volatility of futures, product, and by‐product prices. The purpose of this paper is to analyze price risk‐management strategies for wheat flour milling using copula distributions. While the application is for flour milling, it has similarities with other processing industries which confront one or more ingredients, one or more outputs, and futures for one of the commodities and/or products. The paper develops utility maximizing models encompassing expected return and risk. Alternative scenarios are evaluated. First, the models were used to derive optimal hedge ratios, as well as various measures of risk and return under alternative scenarios, and hedge durations. The results indicated hedge ratios are typically less than 1. The hedge ratios for the Mean‐value‐at‐risk (M‐VaR)‐Copula model increased with greater durations. Second, the VaR for the M‐VaR‐Copula was in most cases less than the noncopula specifications. Thus, noncopula models may over state risk as represented by VaR.     

Financing Loan Growth at Banks*

We analyze investment and financing decisions for a broad sample of affiliated and independent banks during the 1994–1998 period. Our results indicate that growth in lending at affiliated banks is supported by net equity financing flows from parent holding companies. We also provide evidence that loan growth at affiliated banks, relative to independent banks, is less constrained by capital availability. Both findings appear relevant to understanding the diminishing role of independent banks in aggregate lending.     

Import Tenders and Bidding Strategies in Wheat

Bidding competition plays an important role in price discovery and the determination of suppliers in international grains. We analyze bidding competition in this paper in the international market for wheat for a specific importer. Optimal bids and expected payoffs were derived for a prototypical bidder. We analyzed the impacts of the number of competitors, information, and cost differentials. In each case, we quantified the likely impact on optimal bids and expected payoffs. Another interesting effect was that of correlated bids, which had the effect of increasing the probability of winning, optimal bids, and expected profits. Finally, we explored the prospective impacts of the winner's curse on optimal bids.     

Evidence on the role of holding company acquisitions in the management of bank capital

This article addresses the issue of the impact of bank acquisitions on the capital positions of acquired banks. The hypothesis tested is that acquisition-related capital changes reflect divergent capital-related acquisition motives which induce significant infusion of capital into some acquired banks and significant withdrawals from others.This study confirms that,on average, bank holding company acquisitions reduce the relative capital position of acquired banks, but it also indicates that this average effect masks evidence that acquisitions contribute to relative increases in capital in a significant subset of acquired banks. The results herein demonstrate that results of prior studies regarding the impact of acquisition and/or holding company affiliation on bank capital positions suffer from misspecification.The finding that there are divergent implications of acquisition for capital growth is consistent with the notion that acquisitions by bank holding companies may be providing important financial synergies to the banking industry by serving as a mechanism for relatively efficient reallocation of equity capital among affiliated banks.The authors wish to acknowledge helpful comments and suggestions of Harold Black, Tom Boehm, Ronnie Clayton, Stephen Rhoades, and anonymous referees.     

The identifiable victim effect in charitable giving: evidence from a natural field experiment

We design a natural field experiment to enhance our understanding of the role of the identifiable victim effect in charitable giving. Using direct mail solicitations to 25 797 prior donors of a nonprofit charity, we tested the responsiveness of donors to make a contribution to either an identifiable or a statistical victim. Unlike much previous research, which has used only laboratory experiments, we find that the campaign letter focusing on one identifiable victim did not result in significantly larger donations than the campaign letter focusing on the statistical victim. In addition to the role of the identifiable victim, we investigate the degree to which each of our campaign letters affected donors’ payments to other concurrent and future campaigns and whether there is decreasing marginal returns to campaigning in the sense that receiving a letter crowds out donors’ payments to other future and concurrent campaigns. We find some evidence of crowding out, indicating that charitable giving could be a zero-sum game; however, the treatment letters did not have different effects on other payments.     

Stability of Canadian refinery response to petroleum product prices

The proportion of gasoline in a barrel of crude oil varies in response to changes in relative product prices. This response is found to be significant and stable using the Cooley—Prescott varying parameter technique on Canadian data for 1956–77. When the price of gasoline increases by 1% its share increases by 0.28%. Kerosene and gasoline are found to be substitutes in production while gasoline and residual fuel oil are found to be complements. The US has a different response function with heavier rather than lighter products as substitutes for gasoline in the production process. These variations are attributed to differences in energy product markets and government policies.