Social media as a destination marketing tool: its use by national tourism organisations

India's protected areas (PAs), especially those designated tiger reserves, are popular tourist destinations, experiencing considerable and growing visitor numbers, but the principles of ecotourism are not well implemented. This paper analyses tourism practice in a sample of popular tiger reserves in India according to four principles of responsible ecotourism: minimisation of environmental impacts, generation of funds for conservation, benefits to local communities, and education of visitors. Evidence demonstrates that few criteria of ecotourism are met in most PAs: tourism imposes significant detrimental impacts, little of the generated revenue is captured, local communities get mostly menial jobs, and visitor education is virtually non-existent with tourism geared mainly towards thrill-seeking. The Indian Forest Service, which manages the PAs, is on the whole unprepared and ill-equipped to plan and implement proper ecotourism practices and faces constant pressure from other actors to increase tourism revenue. Periyar National Park stands out as an exception where innovative approaches involving local communities have brought about a significant positive change. Policy recommendations are offered based on limited, low-impact activities with high participation of local communities which is essential to build local support for conservation that has been historically lacking.     

The Process of Trust Formation in E-Business: Insights from Case Studies of Two Small Firms

Purpose: The purpose of this research is to investigate and theoretically explain the process of trust formation in high risk e-business.

Methodology/approach: The interpretive case-based approach has been used in this study. Inductive analysis of interview data helped to develop the process model of trust formation in the context of business-to-business e-market transactions by two small firms.

Research implications: This research explains how and why trial outcomes influence trust formation. The findings also indicate the importance of the trialing process as a legitimate means of determining trustworthiness of the other party and the e-business platform. These findings add to the existing body of knowledge on trust in e-business and have important implications for further research.

Practical implications: The practical implication is that if sponsors of business-to-business e-markets can support initial trials, it would foster trust and lead to more active usage of e-business methods.

Originality/value/contribution: This research shows that trust formation in high risk e-business is a dynamic process, influenced by changes in risk perceptions from repeated trial outcomes in initial stages, a departure from prior variance studies with assumptions of static perceptions of risk and trust.     

Industry structure and the dynamics of price adjustment

Using annual US data for gross domestic product originating by sector between 1947 and 1997 it is shown that a negative long-run relationship between inflation and the markup is present across the sectors as well as in the aggregate data. A preliminary explanation based on industry structure is explored for the relative sizes of the impact of inflation on the markup in the long-run for the various sectors.     

Caste discrimination in the Indian urban labour market

This, the pioneering quantitative analysis of caste in the Indian urban labour market, examines the age-old problem of caste in the light of discrimination theory and government policy. Using a survey of workers in Delhi, the gross wage difference between ‘scheduled’ (untouchable) and ‘non-scheduled’ caste is decomposed into its ‘explained’ and ‘discrimination’ components and, from a model of occupation choice, into wage- and job-discrimination. Discrimination is found to exist, and to operate at least in part through the traditional mechanism, viz. assignment to jobs, with the scheduled castes entering poorly-paid ‘dead-end’ jobs. It is assisted by methods of recruitment based on contacts, prevalent in the manual occupation, which also cause past discrimination to carry over to the present. Its practice serves the economic interests of those who exercise a taste for discrimination.     

Top Indian Incomes, 1922-2000

This article presents data on the evolution of top incomes andwages for 1922–2000 in India using individual tax returndata. The data show that the shares of the top 0.01 percent,0.1 percent, and 1 percent in total income shrank substantiallyfrom the 1950s to the early to mid-1980s but then rose again,so that today these shares are only slightly below what theywere in the 1920s and 1930s. This U-shaped pattern is broadlyconsistent with the evolution of economic policy in India: Fromthe 1950s to the early to mid-1980s was a period of "socialist"policies in India, whereas the subsequent period, starting withthe rise of Rajiv Gandhi, saw a gradual shift toward more probusinesspolicies. Although the initial share of the top income groupwas small, the fact that the rich were getting richer had anontrivial impact on the overall income distribution. Althoughthe impact is not large enough to fully explain the gap observedduring the 1990s between average consumption growth shown inNational Sample Survey–based data and the national accounts–baseddata, it is sufficiently large to explain a nonnegligible partof it (20–40 percent).     

E-commerce transactions,the installed base of credit cards,and the potential mobile E-commerce adoption

Mobile e-commerce (m-commerce) relaxes consumers’ temporal and geographic purchasing constraints and encourage the establishment of omnichannel markets. It is often argued that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas others contend that early adoption of m-commerce applications are mostly by “relatively heavy” Internet commerce users. Brynjolfsson et al. (2013) argue that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas Einav et al. (2014) contend that early adoption of m-commerce applications are mostly by ‘relatively heavy’ Internet commerce users. This article explores strength of the influences within a nested multiple-service framework, where the reduced-form econometric analysis allows for interdependency between m-commerce and e-commerce services, and the installed base of credit cards. The results reveal a complex situation in which credit cards facilitate e-commerce services, whereas m-commerce adoptions are driven by prior e-commerce and online transaction activity. Also, higher respondent incomes are negatively associated with proposed m-commerce adoption. Surprisingly, privacy concerns do not affect proposed adoption independently; however, an interaction term suggests privacy remains an adoption barrier for the older persons.     

A contribution on the nature and treatment of missing data in large market surveys

Nonresponse (or missing data) is often encountered in large-scale surveys. To enable the behavioural analysis of these data sets, statistical treatments are commonly applied to complete or remove these data. However, the correctness of such procedures critically depends on the nature of the underlying missingness generation process. Clearly, the efficacy of applying either case deletion or imputation procedures rests on the unknown missingness generation mechanism. The contribution of this article is twofold. The study is the first to propose a simple sequential method to attempt to identify the form of missingness. Second, the effectiveness of the tests is assessed by generating (experimentally) nine missing data sets by imposed missing completely at random, missing at random and not missing at random processes, with data removed.     

Exploring the Influence of Celebrity Worship on Brand Attitude,Advertisement Attitude,and Purchase Intention

The celebrity worship considered as an anomalous psychological behavior with major consequences on personality development of an individual is examined with the important constructs of marketing namely, brand attitude, advertisement attitude and purchase intention. The study is carried out with a sample size of 386 respondents. The model is tested using structure equation modeling where celebrity worship is studied by examining its three dimensions individually as well as in aggregate implementing an existing celebrity worship scale. The study reveals some interesting findings with celebrity worship having a direct positive relationship with advertisement attitude and purchase intentions, whereas brand attitude is found to be significantly negatively associated with celebrity worship. The future research scope for the study and its practical implications are discussed based on the findings of the study.     

FDI in agricultural land, welfare and unemployment in a developing economy

The paper purports to examine the consequences of foreign direct investment (FDI) in agricultural land in a developing economy using a three-sector general equilibrium model with simultaneous existence of unemployment of both skilled and unskilled labour. The analysis finds that FDI in agriculture does not only improve national welfare unequivocally but also mitigates the unemployment problem of both types of labour. The paper theoretically justifies the desirability of flow of FDI in agriculture in the developing economies.