论组织战略性公共关系维持中的情感传播策略

情感传播策略是组织实现战略性关系维持的内容纬度的核心层。本文试图提出战略性关系维持中情感传播的四大策略:情感体验策略、情感运作策略、积极情感的最大化策略和情感管理策略。     

小众一族的时尚生活

花样繁多的消费市场总是让人眼花缭乱,越来越多的人更加注重生活品质和情趣的提高,类似创意玩具、创意家居等商品愈发受欢迎,而在营销上针对消费人群打感情和个性牌,又迎合年轻消费者的心,所以小众路线消费就成为了年轻一族打开时尚生活大门的首选。     

促进农村节庆体育发展,构建和谐社会新农村

根据农村节庆体育运动开展的特点,对农村体育进行实地访谈,对当今农民生活状况进行深入的了解,他们在政治、经济、文化需求方面都有了一定的进步.本文提出如何运用农村体育活动来进一步促进农村和谐的生活、和谐的社会,为构建和谐社会新农村提出一些建议.     

A Successful Example of South-South Cooperation

The 5th Ministerial Conference of the Forum on China-Africa Cooperation was held on 19th July in 2012 in Beijing.Foreign ministers and ministers responsible for foreign economic cooperation from China and 50 African countries as well as President of the African Union Commission attended the meeting.     

Ideologie vor Eigennutz?

The case study regards the question whether economic self-interests of publishers have a significant influence on the reporting of their own newspapers with regard to crucial topics touching those interests. The conflict about the minimum wage in the mailing business is scrutinized. The newspapers engaged in the mailing business are compared with those of independent newspapers without these interests. Because the political inclination of a newspaper, even beyond the self-interests of its publisher, affects the reporting of a conflict, newspapers with different political views are chosen among economically involved and uninvolved media companies. The study is based on the “public task” of press and researches, using a quantifying analysis of contents, relevance and plurality of conflict reports. The results show that in this case the basic political orientation of a newspaper had a significant influence on the portrayal of the conflict. An additional influence with regard to the economic self-interests could not be proven significantly. Ideology seems to be more important than self-interest. However in this case political orientation and economic self-interests harmonized. Therefore it is still relevant to study the role of economic interests for the realization of the “public task”.     

加强对大学生的劳动教育刻不容缓

本文根据马克思主义关于教育的基本原理,阐述了加强大学生劳动教育对全面贯彻党的教育方针和促进人的协调发展的重要意义与巨大作用,并由此提出了如何做好这方面工作的措施和对策。     

当代大学生网络政治参与情况的调查与分析——以江苏高校为例

通过对江苏4所高校1044名在校大学生进行问卷调查和访谈,发现当代大学生网络政治参与具有四大特征:一是大学生网络政治参与具有超越时空的虚拟性;二是大学生网络政治参与内容广泛、渠道多样;三是认知和行为脱节,理性和非理性共存;四是大学生网络政治参与具有双重效应,既能促进大学生政治社会化,影响政府决策,又易导致大学生或参与失度,或远离现实政治,甚至危及政治稳定。因此,必须通过高校教育引导、政府政策调控、个人自我修炼三方协同努力提高大学生政治参与水平和质量。     

我国建设社会主义新农村的理论与实践

1949年新中国成立后,在土地改革和农业社会主义改造完成的基础上,中国共产党加强了对农村工作的领导和建设。十一届三中全会后,随着农村改革实践的深入,农业生产力得到了解放与发展,农村面貌发生了巨大变化,中国共产党适应农村发展变化了的新实际,提出了建设社会主义新农村;并结合我国农村改革发展的不断深化,把建设社会主义新农村推向新的发展阶段,进一步促进了农业发展、农村稳定和农民增收,加速了全面建设小康社会的步伐。