It's time to retire. Retirement

Companies have been so focused on down-sizing to contain costs that they've largely neglected a looming threat to their competitiveness: a severe shortage of talented workers. The general population is aging and with it, the labor pool. People are living longer, healthier lives, and the birthrate is at a historical low. During the next 15 years, 80% of the native-born workforce growth in North America--and even more in much of Western Europe--is going to be in the over-50 age cohort. When these mature workers begin to retire, there won't be nearly enough young people entering the workforce to compensate. The Bureau of Labor Statistics projects a shortfall of 10 million workers in the United States in 2010, and in countries where the birthrate is well below the population replacement level (particularly in Western Europe), the shortage will hit sooner, be more severe, and remain chronic. The problem won't just be a lack of bodies. Skills, knowledge, experience, and relationships walk out the door every time somebody retires--and they take time and money to replace. And while the brain drain is beginning now, the problem is going to become much more acute in the next decade or so, when baby boomers--more than one-quarter of all Americans, amounting to 76 million people--start hitting their mid sixties. Based on the results of their yearlong research project, the authors of this article offer recommendations for gaining the loyalty of older workers and creating a more flexible approach to retirement that allows people to continue contributing well into their sixties and seventies. Companies can no longer afford to think of retirement as a onetime event, permanently dividing work life from leisure.     

Instructions to Authors

Instructions for Authors

Instructions to Authors     

Assessing the predictive validity of two methods of measuring self-image congruence

The predictive validity of two measurement methods of self-image congruence—traditional versus new—were compared in six studies involving different consumer populations, products, consumption settings, and dependent variables (brand preference, preference for product form, consumer satisfaction/dissatisfaction, brand attitude, and program choice). The traditional method is based on tapping the subject’s perception of product-user image and the subject’s perception of his/her self-image along a predetermined set of image attributes and adding the self-congruity scores across all image dimensions. Three problems were identified and discussed in relation to the traditional method: (1) the use of discrepancy scores, (2) the possible use of irrelevant images, and (3) the use of the compensatory decision rule. The new method is based on tapping the psychological experience of self-congruity directly and globally. The findings demonstrated the predictive validity of the new method over and beyond the traditional method. His research interests are mostly in self-concept, quality of life, and systems theory. His research interests are mostly in pricing and product quality. Her research interests are primarily in family decision making. Her research interests focus on the social psychology of clothing and patronage of clothing retailers. His research interests are mainly in the social psychology of travel and leisure behavior. His research interests are mainly focused on self-concept, quality of life, environmental marketing, and sports marketing. His research interests are mainly in self-concept and value-expressive advertising. He is the Academy of Marketing Science Distinguished Professor of Business and is the founder of the Academy of Marketing Science. He currently serves as the organization’s executive director. His research interests are mostly in consumer behavior and advertising.     

Anti-shopping tourism: a new concept in the field of consumption

In this article, based on qualitative research in Hungary, we propose a new phrase for the field of tourist consumption. Our notion ‘anti-shopping tourism’ refers to the resistant attitude towards consumption and spending money during shopping-related tours. The research discussed in the paper analyses participants’ motivations, attitudes and behaviour on one-day coach trips that include various programmes, for example, sightseeing, lunch, spa visits and even a range of gifts, for a very low price, in exchange for participation in a professional sales show during the trip. Our main goal is to explain and, from an economic and anthropological point of view, conceptualise this form of tourist attitude, and to show how this unique way of travel may be situated in a certain historical setting in Hungary, more than two decades after the collapse of the socialist regime. In order to understand how the participating individuals negotiated this unique form of travel that exists in a grey zone of the institutionalised travel industry, notions such as debt, sacrifice, resistance, gift, seduction and informal contract are discussed and connected to the phenomenon.     

On the destination image of Korea by Russian tourists

This study investigates the importance of destination image as a determinant for the choice of a tourist destination. The inbound market examined is Korea while perceptions are captured from current and prospective Russian tourists. Empirical results show that a difference exists between visitors and non-visitors in terms of their perceived image of Korea. The study also finds that the relationship between overall image and loyalty to a destination is statistically significant. Regression results show in particular that Russians with a positive view of Korea are more likely to recommend Korea to others as a tourist destination.     

Implementing integrated rural tourism: An event-based approach

In the past two decades, community involvement in local policy-making has gained increasing attention as an alternative approach to rural development in the European Union (EU), particularly in the context of the complementary sectors of agriculture such as tourism. Although there is a wide range of integrated approaches to tourism development in rural areas identified in the literature, the event-based approach has not been at the centre of attention so far. This paper aims to fill this gap and reports on the collaborative capacity building of the LEADER¹ Local Action Groups (LAGs) for rural tourism promotion in the context of an innovative, national-level event, the ‘Hungarian Rural Tourism Days’. A mixed-method approach was applied to explore and compare the supply-side views on the successes and failures of the event planning and organisation process and to derive key success factors of the event-based approach to Integrated Rural Tourism (IRT). The results provided evidence on the consequences of the failure to integrate local concerns into the event organisation process and highlighted the critical role of the intermediary management in establishing trust relationships with the rural service providers. Furthermore, it is argued that the major challenge of the event-based approach to IRT rests in the capacity of the stakeholders to collectively plan and implement a marketing strategy at the local level.     

The role of pay secrecy policies and employee secrecy preferences in shaping job attitudes

Although pay secrecy continues to garner attention in human resource management, little research examines how these policies impact employees. Research inconsistently links secretive pay policies to unfavourable outcomes but has yet to consider that employees may have varying attitudes toward these policies. We examine how employee preferences modify the effect that organisational pay secrecy policies have on employee attitudes in a sample of 431 employed adults. To accomplish this goal, we create measures of pay secrecy policies and pay secrecy preferences that each differentiate two facets of pay secrecy: distributive pay non‐disclosure and communication restriction. Polynomial and moderated regression analyses indicated that disparities between employee preferences and organisational pay secrecy policies can reduce job satisfaction and perceptions of informational, interpersonal, and procedural justice under certain circumstances. These results simultaneously highlight the importance of employee attitudes toward pay secrecy policies and the challenges human resource practitioners face in managing employees with diverse preferences.     

Preventing shoplifting: Exploring online comments to propose a model

In recent years, the marketing literature has expended considerable effort to understand and theorize consumer misbehavior. However, scant research theoretically explores shoplifting. This is surprising, as currently, the annual cost of shoplifting is close to $50 billion in the United States. Utilizing a mixed-methods approach, we conduct two studies. Study 1 is a qualitative content analysis of online consumer discussions with regard to shoplifting. Study 2 is an empirical examination that uses a US national sample of n = 1,001 consumers; it is designed to test specific hypotheses regarding antecedents to consumers’ intentions to shoplift using an interdisciplinary theoretical framework from criminology, psychology, and marketing. The model integrates research from these different disciplines to improve our understanding of shoplifting by offering avenues to tackle it that supersede traditional security measures in retail. The integrated conceptual framework extends the theory of planned behavior and routine activity theory in understanding the behavioral intentions behind shoplifting. The results show that the suitability of shoplifting targets, offender motivation, and the absence of capable guardians affect potential offenders’ attitudes, subjective norms, and confidence in their ability to shoplift, which, in turn, all influence the intention to shoplift. The results contribute to our understanding of shoplifting and provide implications for retail practitioners over and above merely augmenting store security.