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81.
Tali Te’eni-Harari 《Journal of Consumer Policy》2014,37(2):183-203
Previous research has indicated the need for an in-depth investigation of the role of involvement variables in advertising information processing among young people, in view of the unsuitability of existing adult persuasion models for a young population, the inadequate consideration of involvement variables among young people and the unique characteristics of this population. This study examined the effects of advertising involvement and product involvement on advertising effectiveness among young people, using a quantitative study of 252 4–15-year olds. Results show that advertising involvement and product involvement had a positive direct effect on ad effectiveness. In addition, all endogenous variables—subjective product knowledge, peer and parent influence and age—had an indirect effect on ad effectiveness, via advertising involvement and product involvement. Interestingly, subjective product knowledge and peer influence had no direct effect on ad effectiveness, but rather only an indirect effect. This study presents a more accurate depiction of the complexity of the process and shows that advertising involvement and product involvement contribute to a better understanding of the process among young people. 相似文献
82.
This article evaluates how bus users perceive the quality of their public transport service. In particular it looks at how perception of quality varies according to the available information. The experiment compares an overall evaluation of service quality before and after making passengers reflect on the importance of certain fundamental system variables which they may not have previously considered.Focus groups were used to individualise the most relevant variables. A quality survey was carried out both on-board buses and at bus stops and the overall service quality was related to the aforementioned variables using ordered probit models. The perception of quality is shown to change with the category of user and that there tends to be more criticism towards variations in overall quality until the users are stimulated into thinking more deeply about other influential variables. The application of this methodology may provide operating companies with valuable information for planning marketing policies aimed at different categories of user, in order to improve the service quality and attract more passengers to using public transport. 相似文献
83.
V. P. Shuiskii S. S. Alabyan A. V. Komissarov O. V. Morozenkova 《Studies on Russian Economic Development》2010,21(3):318-327
The current state and the prospects of the use of renewable energy sources (RES) in the world, their total and technical potential
and fields of application, and their advantages and disadvantages in comparison with fossil kinds of fuel are considered.
Special attention is given to nonconventional RES. The reasons why Russia is lagging behind in the use of these sources are
analyzed. 相似文献
84.
I. F. Kondrat’eva 《Studies on Russian Economic Development》2009,20(3):254-258
The paper describes the current situation in the salt industry. It points to the inadmissibly high and expanding market share of imported salt products despite the country’s own colossal resource base and the domestic enterprises’ huge unused capacities. It has been shown that OAO Russian Railroads (OAO RZhD) will economically benefit due to its reasonable policy of selective reduction of the railroad shipment tariffs for salt for domestic producers due to the inevitable growth of the country’s own salt output. 相似文献
85.
The relationship between unethical peer behavior and observers?? unethical behavior traditionally has been examined from a social learning perspective. We employ two additional theoretical lenses, social identity theory and social comparison theory, each of which offers additional insight into this relationship. Data from 600 undergraduate business students in two universities provide support for all the three perspectives, suggesting that unethical behavior is influenced by social learning, social identity, and social comparison processes. Implications for managers and future research are discussed. 相似文献
86.
This article assesses the interaction between inflation and inflation uncertainty in a dynamic framework for Turkey by using
monthly data for the time period 1984–2009. The bulk of previous studies investigating the link between inflation and inflation
uncertainty employ Autoregressive Conditional Heteroskedasticity (ARCH)-type models, which consider inflation uncertainty
as a predetermined function of innovations to inflation specification. The stochastic volatility in mean (SVM) models that
we use allow for gathering innovations to inflation uncertainty and assess the effect of inflation volatility shocks on inflation
over time. When we assess the interaction between inflation and its volatility, the empirical findings indicate that response
of inflation to inflation volatility is positive and statistically significant. However, the response of inflation volatility
to inflation is negative but not statistically significant. 相似文献
87.
Bieski T 《Nursing economic$》2007,25(1):20-3, 34, 3
It is important for nursing administrators to understand the migration and credentialing process as they integrate foreign-educated nurses into United States health care systems. Issues and considerations related to migration and credentialing of foreign-educated nurses are summarized. 相似文献
88.
Many nations have undergone significant trade liberalization even as they have increased their use of contingent protection measures. This raises the question of whether some of the trade liberalization efforts, at times accomplished through painful reforms, have been undone through a substitution from tariffs to non‐tariff barriers. Among the new forms of protection, antidumping is the most relevant. This paper examines whether the use of antidumping is systematically influenced by the reduction of applied sectoral tariffs in a sample of 29 developing and six developed countries from 1991 through 2002. Evidence is found of a substitution effect only for a small set of heavy users of antidumping among developing countries. There is no similar statistically significant result for other developing countries or developed countries. Robust evidence is also found of retaliation and deflection effects as determinant of antidumping filings across all subsamples. 相似文献
89.
ABSTRACT 1 : The paper analyzes how rising food and energy prices affect heterogeneous firm access to inputs and production under credit market imperfections. We estimate a firm credit constraint equation using a unique firm level panel data and find that, on average, small individual firms (IF) are more credit constrained than large corporate firms (CF). Using the estimated parameters, we simulate the effect of the recent food price shock on the world markets. Our results suggest that in the presence of credit market imperfections, the less credit constrained CF benefit relatively more from food price increase than IF, as they are able to expand their production more flexibly. These findings have important policy implications for countries with significant market imperfections. In the case of the food price shock, not only consumers but also producers, which on average are more credit constrained than producers in developed countries, may lose their market shares and hence their income in the long run. 相似文献
90.