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51.
Countries and their products: A cognitive structure perspective 总被引:3,自引:0,他引:3
Terence A. Shimp Saeed Samiee Thomas J. Madden 《Journal of the Academy of Marketing Science》1993,21(4):323-330
This research reports on consumers’ cognitive structures for countries and their products. In-depth personal interviews identified
respondents’ knowledge, beliefs, myths, and other relevant cognitions related to a diverse set of 11 countries and their products.
Derived cognitive dimensions were analyzed via correspondence analysis, and the 11 countries were subsequently grouped into
five sets, or cognitive categories. In addition to the empirical findings, the article introduces the concept of country equity
as a new way of thinking about global brands and discusses managerial implications related thereto.
He has published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and elsewhere.
His articles have appeared in theJournal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, California Management
Review, and others.
He is the coauthor of two marketing research textbooks and has published in leading marketing and social psychological journals. 相似文献
52.
Previous empirical research indicates that corporate insiders tend to increase (decrease) their shareholdings before events that increase (decrease) firm value. More recent evidence suggests, however, that passage of the Insider Trading Sanctions Act of 1984 (ITSA) may have deterred this behavior. Our results indicate that before passage of the ITSA, insiders exploited their access to nonpublic information by selling shares before the announcement of equity issues. However, after passage of the ITSA insiders no longer displayed this behavior. We conclude the ITSA has a deterrent effect, which is more heavily concentrated on insiders at the highest level of the firm who are most visible to regulators and other market participants. 相似文献
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Cross‐listings of equities internationally are becoming more common. Using data for Europe and North America, previous studies reject the order flow diversion hypothesis, which states that international cross‐listings reduce home‐country trading volume. We test this hypothesis using data for equities cross‐listed in Singapore and Malaysia. We find that trading volume in Malaysia fell 42.9% when Singapore markets were closed for holidays. Furthermore, we show that trading volume in Malaysia did not increase following the implementation of regulations that ended the trading of Malaysian equities in Singapore in 1998. Hence, we reject the order flow diversion hypothesis. 相似文献
57.
We develop a method for determining the significance of the effect of a certain event (stock split, corporate restructuring, change in regulation, etc.) on unsystematic volatility of asset returns. Simulations show that the suggested tests reject the true null hypothesis of no effect on volatility at appropriate levels, whereas the rejection rates of a false null hypothesis increase with the magnitude of the effect. An application of the method to corporate spin‐offs reveals statistically significant and long‐lasting estimated increases in unsystematic volatility of parent companies' returns. 相似文献
58.
Extant empirical research has reported nonlinear behavior within arbitrage relationships. In this article, the authors consider potential nonlinear dynamics within FTSE‐100 index and index‐futures. Such nonlinearity can be rationalized by the existence of transactions costs or through the interaction between informed and noise traders. They consider several empirical models designed to capture these alternative dynamics. Their empirical results provide evidence of a stationary basis term, and thus cointegration between index and index‐futures, and the presence of nonlinear dynamics within that relationship. The results further suggest that noise traders typically engage in momentum trading and are more prone to this behavior type when the underlying market is rising. Fundamental, or arbitrage, traders are characterized by heterogeneity, such that there is slow movement between regimes of behavior. In particular, fundamental traders act more quickly in response to small deviations from equilibrium, but are reluctant to act quickly in response to larger mispricings that are exposed to greater noise trader price risk. © 2006 Wiley Periodicals, Inc. Jrl Fut Mark 26:343–368, 2006 相似文献
59.
E. L. Zhitkova 《Studies on Russian Economic Development》2008,19(1):70-79
The paper focuses on the emerging system of territorial strategic planning in the constituent entities of the Russian Federation and municipalities. Suggested for practical application are the best Russian research studies and practices of coordinating the interests of municipal and regional authorities. The analysis of scholarly approaches to the issue in focus allows one to infer that the best elaborated position is that of the staff of the North-Western Office of the Russian Research Center for Local Governance (RRCLG). As regards the express-analysis of practices adopted in the number of the Russian Federation constituent entities, the practices of the Krasnodar krai appear to be the most promising. 相似文献
60.
Lindon J. Robison Robert J. Myers & Marcelo E. Siles 《Review of Agricultural Economics》2002,24(1):44-58
Social capital is a person or group's sympathy for or sense of obligation to another person or group. This article introduces social capital into a neoclassical model of farmland exchange and shows how relationships alter the terms of trade. Empirical evidence from a survey of farmers shows that the type of relationship farmland sellers have with farmland buyers has a statistically significant and economically important effect on the minimum-sell price for farmland. Compared to the minimum-sell price when selling to a total stranger in an arm's-length transaction, farmland sellers discount prices to friendly neighbors and relatives and require a premium from unfriendly neighbors and influential people in the community. 相似文献