Sustainable Ecotourism in Amazonia: Evaluation of Six Sites in Southeastern Peru

It is widely assumed that ecotourism offers sustainable development opportunities in under‐developed countries, but little is known about the variables contributing to differential sustainability of multiple ecotourism ventures within a geographic region. This investigation compared differences among rainforest ecotourism sites in Tambopata, Amazonian Peru. These rainforest lodges act as stewards of the surrounding habitat. Different histories and philosophies regarding tourism resulted in varied levels of economic, social and ecological sustainability. This study quantitatively examines the differential sustainability of multiple ecotourism sites in a small geographic region. Tourism in Tambopata has a potential for sustainability of local communities and natural resources. Copyright © 2011 John Wiley & Sons, Ltd.     

Getting too personal: Reactance to highly personalized email solicitations

Research on the effects of personalized messages on consumers’ behavioral responses has yielded mixed findings. We explore how e-mail personalization influences click-through intentions. Our results suggest that consumers experience personalization reactance in response to highly personalized messages when the fit between the offer in the message and consumers’ personal characteristics is not explicitly justified by firms. Consequently, consumers are less willing to respond favorably to the offer. Results of two studies suggest that this effect primarily emerges for consumers who perceive the utility of the service to be relatively low. For those consumers with higher perceived utility, justification of personalization is less important because highly personalized messages are less likely to elicit reactance.     

An innovative regime switching model to forecast Taiwan tourism demand

The tourism industry has become a major part of economic development for many countries. These countries have greatly invested in tourism to attract more tourist arrivals. Hence, the need for more accurate forecasts of tourism demand is important. Various approaches have been applied to forecast tourism demand of different countries. However, tourism demands tend to be imprecise and their trends nonlinear. In addition, there may be drastic changes in the tourism demand time series. To properly handle these problems, this study proposes an innovative forecasting model to detect the regime switching properly and to apply fuzzy time-series model to forecast. The monthly tourist arrivals to Taiwan will be used as forecasting target. The analysis by the proposed model will be validated by the major events as well as previous studies.     

新型编解码器ED-5026、ED-5028在汽车防盗报警器上的运用

本文概述了新型编解码器集成电路,本器件采用四态编码方式,可以编出四百万组码。我们把该项技术运用到汽车防盗报警器中,并给出实用线路图。     

Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects

The study examines how program-induced mood and a five-second countdown warning affect reception of midroll video commercials. Building on mood regulation theory, findings from three studies suggest that program-induced moods and five-second countdowns systematically influence advertising effectiveness. When the main program is tragic (comedic) and when a countdown precedes (does not precede) the midroll ad, viewers have more positive attitudes toward the ad and purchase intentions. The findings are replicated in realistic (Study 1) and controlled (Studies 2A and 2B) settings.     

Do VC-backed IPOs manage tone?

ABSTRACT

This paper examines how and why VC-backed firms manage their tone during initial public offerings (IPO) and seasoned equity offerings (SEO). Analysis conducted using the Management Discussion and Analysis section of the prospectuses from 1997 to 2011 show that VC-funded firms are less optimistic in tone. VC-financed firms do so to reduce litigation risks and protect their reputational capital; the effect of conservative tone management is more pronounced when they hire large auditors, receive more analyst coverage, operate in high-tech sectors and in industries with high litigation risk. Further, tone is not related to the conveying of private information as IPO firms that received VC funding experience larger surprise unexpected returns and perform better than non-VC-backed offers in the long run.     

津头-白沙一带“红层”赋存特征及其找煤前景分析

文章探讨了龙永煤田津头-白沙一带红层沉积的特点,并分析其与下伏、周边地层及系地层接触关系,对红层沉积厚度进行了分析,探讨了津头-白沙一带红层不整合接触面倾角大小及其下伏地层埋藏厚度等两个因素决定了红层下找煤前景。     

Effects of Information on Consumers' Willingness to Pay for Golden Rice

We examine the effects of information on consumer bidding behavior using a uniform‐price auction with four units supply for golden rice. Our findings show that mean willingness to pay (WTP) bids are highest under positive information, followed by no information, negative information, and unexpectedly lowest with two‐sided information. Participants might have put more weight on the negative when faced with both positive and negative information. There is also a minor difference in WTP with respect to the reference price between positive information and no information. Furthermore, the marginal effect on WTP of positive information vis‐à‐vis no information is minimal. This suggests that the positive information faced by consumers might not be compelling enough to drastically increase WTP bids for a genetically modified product such as golden rice.     

Customer retention when the customer's future usage is uncertain

Consumers are often uncertain about how much they will use a service in the future (e.g., health clubs, credit cards, cell phones), yet the effects of this uncertainty on customer retention have not been studied. This research investigates factors influencing consumers' decisions about whether to retain noncontractual services for which anticipated future usage levels are uncertain. The studies show that Future Usage Uncertainty (FUU) generally reduces the likelihood that a customer will continue in a service relationship. However, when consumers consider the flexibility they have to delay the keep/drop decision (i.e., drop flexibility), or the anticipated regret associated with making the wrong decision, the effects of FUU are essentially eliminated, and consumers are more likely to continue in the relationship. © 2007 Wiley Periodicals, Inc.