Book Notes “Economics and Social Sciences” 2/2021

Journal of Consumer Policy -     

Noch mehr Overheads in die Zentrale? — Marketing- und Vertriebsressourcen als internationale Erfolgstreiber

Die Leistungen der Unternehmenszentrale stehen h?ufig unter scharfer Kritik, da sie aus Sicht internationaler Führungskr?fte die Treiber der Overheadkosten sind. Der Wertsch?pfungsbeitrag, den die zentralen Abteilungen erbringen, wird hingegen nur selten diskutiert. Nur wenn zentrale Marketing- und Vertriebsabteilungen es schaffen, ihren Wertsch?pfungsbeitrag deutlich zu machen und auch in Taten umzusetzen, kann die Existenz zentraler Abteilungen langfristig gesichert und Synergien realisiert werden. Der folgende Beitrag zeigt, wie dies gelingen kann.     

The Virtues of Green Strategies: Some Empirical Support from the Alliance Context

Whilst strategic alliance performance has been extensively researched through the resource-based lens, it has yet to be examined under the natural-resource-based view (NRBV) of the firm. Building on the NRBV, this article argues that a firm’s level of environmental proactiveness affects its level of alliance satisfaction. The argument is tested by surveying Norwegian CEOs, and the results confirm a positive relationship. Moreover, the partner’s environmental proactiveness equally influences the focal firm’s satisfaction with the alliance, in consistent with related studies. In addition to providing new empirical evidence in support of the NRBV, and extending the alliance performance literature, the findings add to the corporate environmentalism literature by offering insights on the virtues of green strategies in an underexplored context.     

The U.S. Military-Industrial Complex is Circumstantially Unethical

Business ethicists should examine not only business practices but whether a particular type of business is even prima facie ethical. To illustrate how this might be done I here examine the contemporary U.S. defense industry. In the past the U.S. military has engaged in missions that arguably satisfied the just war self-defense rationale, thereby implying that its suppliers of equipment and services were ethical as well. Some recent U.S. military missions, however, arguably fail the self-defense rationale. At issue, then, is whether a business supporting these latter missions may not be circumstantially unethical. No it is not, say defense industry advocates, for two principal reasons. For one, this business benefits society at large in numerous ways. And, for another, the organizer of these military missions is a superpower which by its very nature is not subject to the ethical constraints of the self-defense rationale. I dispute both reasons, argue against the second, and conclude that the U.S. military-industrial complex (MIC) is circumstantially unethical.     

Strategic Compatibility Choice,Network Alliance,and Welfare

Based on a simple model of compatibility choice under differentiated Cournot duopoly with network externalities, we consider how the levels of a network externality and product substitutability affect the choice of compatibility. In particular, if the level of network externality is larger than that of product substitutability, there are multiple equilibria involving imperfect and perfect compatibility. Furthermore, we demonstrate the conditions for constructing such a network alliance so that firms provide perfectly compatible products. The network alliance is stable and socially optimal.     

The influence of variability and strategy of service supply chains on performance

This paper aims to empirically examine how customer-induced variability, process variability, supply chain strategy, and business performance interrelate in a service firm context. Quantitative data were collected via a questionnaire-based survey. A total of 376 organizations responded and 313 responses were usable. This represents an adjusted response rate of 10.43 %. The survey results were analyzed by factor analysis, ANOVA, and regression models. The results provided the basis for testing the proposed model. They indicated a positive association between customer-induced variability and process variability. Since firms have different levels of variability, each firm will have a different strategic focus. The emphasis of that strategy will, in turn, result in greater flexibility and customer satisfaction. More specifically, firms with high and low levels of variabilities are suggested to focus on the cost- and flexibility-oriented strategies, respectively.     

The Russian Tax System and Its International Competitiveness

The last several years were very favourable to the development of the Russian economy. While this has partly been the consequence of favourable conditions on the international markets for raw materials, the economic policy of President Vladimir Putin, including the tax reforms initiated at the end of the 1990s, also played a major role. Our authors examine in detail the effects of the tax reforms to date and point out the room for further improvements under Putin’s successor, Medvedev.     

Simple and Painless? The Limitations of Spillover in Environmental Campaigning

The comfortable perception that global environmental challenges can be met through marginal lifestyle changes no longer bears scrutiny. The cumulative impact of large numbers of individuals making marginal improvements in their environmental impact will be a marginal collective improvement in environmental impact. Yet, we live at a time when we need urgent and ambitious changes. An appeal to environmental imperatives is more likely to lead to spillover into other pro-environmental behaviours than an appeal to financial self-interest or social status.