B2B-Inbound-Marketing — Aktive Interessenten als Kunden gewinnen

In einer B2B-Studie von Marketing Sherpa (2008) gaben 80 % der Entscheider an, dass sie ihre Lieferanten selbst gefunden haben. Nur 20 % wurden von den Anbietern angesprochen. Aktive Interessenten recherchieren geeignete L?sungen und nehmen den Kontakt mit dem Anbieter zunehmend selbst auf. Was k?nnen Anbieter tun, um w?hrend der Entscheidungsvorbereitung eines aktiven Interessenten aufzufallen und kontaktiert zu werden?     

Assessing emerging technologies—Methodological challenges and the case of nanotechnologies

Technology Assessment reflecting on R&D and technological trends in the area of nanotechnology and its implications is confronted with the problem that most scientific endeavours of nanotechnology can be allocated to basic research while most of the technological visions related to nanotechnology are far (> 10 years) in the future. Since technology assessment has to integrate the socio-economic context of a technical product in order to be comprehensive, in the case of nanotechnology a preparing step is necessary which connects the ongoing basic research with the visions communicated either by the scientist themselves or by the media. In this paper we propose to adapt the well known tool ‘roadmapping’ to contribute to the solution of this problem. This poses new challenges for roadmapping methodology in terms of level of aggregation and timeframe.     

Shifting the growth path to achieve employment intensive growth in South Africa

‘Employment intensive growth’ has become a centrepiece of government policy and implies that at any given level of growth, the economy needs to become more labour absorbing. State intervention (or the lack of it) is examined in two areas that are important for employment – agriculture and manufacturing. In the case of agriculture, it is argued that declining and ineffective state support has accelerated the rationalisation of commercial agriculture and failed to regenerate agriculture in the former Bantustans. With regard to the manufacturing sector, we argue that since 1994 the government has set a multiplicity of objectives but, de facto, there has been a surprising level of continuity in the overly generous assistance for heavy, capital-intensive industry. This paper argues that the negative impact of previous ‘distortions’ requires much more than a levelling of the playing field via market-based reforms. Pro-employment policies have to be placed at the centre of the policy agenda.     

Integrative retail logistics: An exploratory study

Grocery retail companies have gone through a transformational change in the past by heavily investing in distribution centers of their own and by expanding their logistics activities. As a result, many retailers are now in the process of better adjusting their logistics operations to their specific requirements against the backdrop of raising pressure in a highly competitive environment. In this light, we provide an exploratory study based on semi-structured face-to-face interviews with 28 leading European grocery retailers. First we examine the current strategic designs of grocery retailers’ internal logistics networks. Next, we shift our focus to the resulting interdependencies in tactical supply chain planning between instore operations and upstream logistics processes. We have identified five interdependent planning issues: order packaging unit, store delivery pattern, store replenishment lead time, store delivery arrival times and arrival time windows, as well as roll-cage sequencing and loading carriers. Each of these mid-term planning interdependencies is evaluated with regard to implications in the stores, in transportation and in the distribution centers. The mid-term operations planning issues in the grocery retail industry considered in this paper have remained practically unexplored up to now. The outcome of this empirical research study therefore has substantial relevance for future retail research and practice.     

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National influences on European Works Councils in UK‐ and US‐based companies

The view that the role of European Works Councils (EWCs) is shaped predominantly by national industrial relations (IR) traditions in the company's country of origin derives largely from the experience of EWCs in companies based in continental Europe. This article argues that a more differentiated approach to the influence of national IR factors on EWCs needs to be developed to take account of the circumstances of companies headquartered in the UK and the US, whose national IR arrangements do not provide a strong institutional model for the EWC and, in the case of US‐based companies, where headquarters management has little or no direct involvement in the EWC. Findings from comparative case studies of EWCs in eight UK‐ and US‐based multinationals suggest that their character is shaped by the interplay between ‘country‐of‐origin’ factors,‘country‐of‐location’ factors and structural, company‐specific considerations.     

II. Allgemeine und angewandte Statistik

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III. Weltwirtschaft und wirtschaft einzlner länderund und gebiete

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