Budget over health unless overweight: A Solomon four‐group study

Budget and health motivations for food purchase (e.g., discounts and health consciousness, respectively) affect consumer choice while shopping and well‐being afterward. However, not all findings from research have suggested that discounts/taxations on healthy/unhealthy food encourage health‐conscious food choice. On the other hand, the consumer behaviour line of research on the influence of front‐of‐package health messages has mostly echoed similar results that such communication leads to overconsumption; thus, obesity. We examined the influence of market practices targeting consumers’ budget and health‐related motivations for food purchase in a 2 (price: recommended retail price, discount price) × 2 (product: regular potato chips, potato chips with ‘75% less saturated fat’) experiment using six Solomon four‐group designs. Our results indicate that overweight consumers are not prone to discounts, unlike their normal‐weight counterparts. A price cut nullifies the influence of health messages on purchase intentions among normal‐weight buyers when the regular and healthier packaged foods are both on discount.     

Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market

Abstract

Consumer logistics (CL), focuses on the role of consumers in the logistical processing of goods for the purpose of consumption from point of acquisition to the point of disposal. The objective of this study is to test and validate the CL scale as introduced by Bahn, Granzin, and Tokman for grocery shopping in a previously unexplored country setting, namely in Turkey. Our findings show in contrast to Bahn et al. only six CL functions: information search, transportation management and materials handling, storage management & inventory needs assessment, contingent inventory operations & product acquisition, intra-household communication, and interdependent transportation operations. These six CL functions are more applicable for an emerging market, such as Turkey. These findings are consistent across the different socio-demographic characteristics in our sample.     

Technological structure of trade and BOP-constrained growth in Turkey

This study investigates the empirical validity of the Multisectoral Thirwall's Law for Turkey over the last half century. Multisectoral Thirwall's Law facilitates the discussion of the effects of the sectoral composition of trade on the extent of the balance of payments (BOP) constraint and consequently on the long run growth prospects of an economy. In particular, structural change favoring sectors with Schumpeterian and Keynesian efficiencies is expected to improve these prospects. Lall's commodity classification on a technology basis is adequate for delineating such sectors. In this study, distinct export and import functions are estimated for primary production, low technology manufacturing, medium technology manufacturing and high technology manufacturing industries using the autoregressive distributed lag (ARDL) bounds test and Johansen approaches to cointegration. Resulting income elasticities are used to discuss the structural change in the technological content of Turkish trade and the validity of the Multisectoral Thirwall's Law. Results suggest that Turkey has come a long way in terms of improvements in Schumpeterian and Keynesian efficiency over the last 50 years and that the Multisectoral Thirwall's Law is empirically valid in the case of Turkey.     

Interaction between the Business and Family Lives of Women Entrepreneurs in Turkey

This research was carried out among 220 married women entrepreneurs in Ankara urban center to determine the interaction between the business and family lives. In this study, random sampling method has been used and women entrepreneurs have been taken to sphere of the research were interviewed. The effect of being an entrepreneur on the multiple roles (family, social, economical and individual) and the state of conflict between the entrepreneur role and other roles in family were examined. On the other hand, the stress occurred from business and family life was emphasized. Research findings showed that the women thought that being entrepreneurs affect their roles in family life negatively, while positively affecting their roles in social, economical and individual life and they suffered from conflicts between the entrepreneur role and other roles in family and that the role of entrepreneur mostly conflicted with the roles of housewife, mother, and wife, respectively. It was found that the most important factors causing stress due to business and family life were insufficient demand in the market, excessive expectations of family members and physical fatigue.     

Optimale Bedürfnisbefriedigung der Konsumenten durch Category Management — Category Management bei Schwarzkopf & Henkel

Welche Bedürfnisse, Wünsche und Anforderungen haben die Konsumenten an den Einkauf im Allgemeinen und den Kosmetikeinkauf im Speziellen? Unterscheiden sich die Konsumenten in den verschiedenen Vertriebskan?len hinsichtlich ihrer Einstellungen? Wie k?nnen weitere Potenziale über das Sortiment und Regal hinaus identifiziert und gehoben werden? Wie k?nnen Handelsunternehmen die verschiedenen Aspekte im Sinne eines konsumentenrelevanten Sortiments miteinander verbinden? Durch die Kooperation von Handels- und Industrieunternehmen in Category Management-Prozessen k?nnen diese Fragestellungen im Sinne der Konsumenten beantwortet und neue Potenziale ausgesch?pft werden.