Addressing the Advertising of Controversial Products in China: An Empirical Approach

China is a country that has undertaken a great transformation since the late 1970’s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages.     

Investment project efficiency forecasting when considering buffering factors for negative external effects

A modification of the classical method for assessing net present value is offered in the paper as a method to assess investment project efficiency. This modification of the project realization efficiency includes a contractor company’s financial position indicator and other factors to buffer negative external effects.     

Russia and the global intellectual services markets

The incipient process of intellectualization of global development is described and the role and behavior of intellectual (nonmaterial) services in the world economic relations is presented. Russia’s position on global nonmaterial service markets is analyzed in comparison with other countries. The scope for utilization of the Russian scientific, educational and other intellectual potential in its foreign economic activities is expounded.     

Services as part of modern economic process in Russia

This paper deals with reasons and circumstances of the new emerging structure of the Russian economy at the turn of the century, expressed in the substantial growth of the share of services in the GDP. Those changes have both positive and negative influences on the Russian economic conditions and domestic reproductive performance in the period of transformation and are analyzed here. Based on cross-country comparisons, the authors estimate the adequacy of upcoming structural shifts for the real condition the national economy under the hypothetical assumption that it actually functions according to free-market principles.     

Tourism and economic development: Which investments produce gains for regions?

Across three decades numerous metropolitan regions have made substantial investments in different tourist amenity packages. These investments were made to either capture a portion of the growing tourism market or establish an image that attracted the human capital needed to advance economic development. This article analyzes the returns for the tourism industry and for economic development from different amenity packages and finds those related to sports and amusements generated the most significant gains for regions.     

HR in the small business enterprise: Assessing the impact of PEO utilization

Within small businesses, organizational leaders are themselves often responsible for the HR function, an area where they typically have limited training and experience. Not surprisingly, small business leaders have raised concerns about the quality of HR programs in their firms and the fact that HR consumes scarce managerial time. While professional employer organizations (PEOs) emerged in response to such concerns, much controversy exists as to whether and how small businesses benefit from PEO utilization. Using a survey of more than 740 small businesses, we examine the relationship between PEO utilization and two key small business outcomes: managerial time required by HR activities and satisfaction with HR outcomes. Our results indicate that firms not using a PEO reported significantly lower levels of satisfaction with HR outcomes than firms that used a PEO for a limited set of transactional services and firms that used a PEO for both transactional and strategic HR services. Among firms using a PEO, satisfaction with HR outcomes was significantly higher among firms that obtained a broader set of transactional and strategic HR services. Firms that used a PEO also reported that HR consumed significantly less managerial time relative to leaders in firms that made no use of a PEO. However, there was no significant difference in the time demanded by HR between firms that used a limited set of transactional services and those that used a broader range of transactional and strategic services. Implications for the role of PEOs and their use within small businesses are discussed. © 2005 Wiley Periodicals, Inc.