Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective

Many firms find that they can benefit from copying orotherwise misusing the trademarks of their competitors. Firmsthat have maintained a positive brand image are likely to fightany dilution or eventual loss of their trademark by using lawsuitsagainst offending firms. These lawsuits help to staunch any lossesto the brand and leave the potential for the benefits from thetrademark to flow back to the firm. These benefits will be temperedby legal costs, potential infringement by other firms in futureand the need to file lawsuits in response. In contrast, firmsthat have infringed on a trademark are likely to lose if theowner of the trademark challenges them in court. This study relatesthe stock returns of firms to the filing of lawsuits to defendtrademarks. We study the impact of both the filing of the lawsuitand the eventual verdict of the court on the stock market valueof defendant and plaintiff firms. The protection of a trademarkby a plaintiff using a lawsuit resulted in a negative returnto the shareholders of the defendant firm that infringed on thetrademark. The returns to the plaintiff firms were mixed andof marginal magnitude due to offsetting factors although largefirms experienced positive returns.     

Analysis of multiple response in marketing research: Estimating the degree of association

Researchers often are forced to analyze nominally-scaled multiple response questions for which respondents have provided more than one response. A Multiple Index of Predictive Association (MIPA) is derived for estimating the effect of the independent variable on the dependent variable when one or both variables have multiple responses. MIPA is illustrated using demographic and preference data. The relevance of the Multiple Index of Predictive Association to marketing and its implications are discussed.     

Stability and Change at FPTL: An Institutional Perspective

Once institutionalised, routines are a force for stability and resistance to change. This creates a problem for institutional theorists in explaining changes in accounting practice. This paper attempts to illustrate that institutional theory can encompass a processual explanation of change, through a case study of Fiji Posts and Telecommunications Limited (FPTL). We illustrate how institutional contradictions or inconsistencies were an impetus to institutional change in the organisation. Institutional entrepreneurs were instrumental in abandoning the existing routines and introducing new commercial ones. The commercial business norms were stabilised by the management team through the process of enactment, reproduction and routinisation.     

Economic reforms,growth and well-being: evidence from India

This study examined economic well-being of sub-national units in India since the economic reforms. For this purpose, the study constructed well-being index for 17 major states of India for the period 1981–2011 based on five broad dimensions. Our results showed that the economic well-being of states has declined since the reforms. The interstate disparities have increased and the states (except Punjab and West Bengal) which performed well prior to the reforms continued to perform well in the post-reform years too. In addition, our regression results for the high well-being and low well-being states revealed that the reforms have benefited more developed high well-being states, rather than low well-being states. While human capital was found significantly and positively related to per capita incomes in both groups of the states, financial development was positively related in high well-being states, but a negative association was visible in the low well-being states.     

An Index‐Based Model for Determining the Investment Benchmark of Renewable Energy Projects in South Africa

In a globalised world, financial markets observe the optimal level of asset allocation and returns based on risk inherent in the economies. Whether public or private investors, they need to have an optimal return on their investment given the finite resources. In relatively new sectors like grid‐connected renewable energy, many investors face difficulty in assessing proper return, making them more averse to financing such projects, affecting transborder project development opportunities. In developing countries like South Africa, which has tremendous potential for renewable energy projects, an arbitrary choice of the required rate of return for project evaluations can negatively affect funding decisions. This paper explores an index‐based model to make fair estimates of the required equity benchmark internal rate of return (IRR) using financial markets observation for renewable energy projects in South Africa. The index‐based model is parsimonious and captures common macroeconomic factors. More specifically, it provides a simple and effective mechanism to calculate IRR for renewable energy projects given different gestation periods.     

双输入RC陷波滤波器概述

制作给定参数的微型化电感有很大的加工困难,从而迫使人们进行了大量的旨在用替代法获得频率选择特性的研究。努力方向有两个:试图发现能被用于频率选择的材料和元件的物理现象;试图设计出仅用有源器件、电阻、电容即可完成该功能的电路。     

Impact of Liquidity on the Futures‐Cash Basis: Evidence from the Indian Market

Arbitragers’ activities are constrained by market liquidity. In turn, arbitrage activity may trigger order imbalances adversely affecting liquidity. We examine this issue by analyzing the link between the futures‐cash basis and bid–ask spreads using intraday data on single stock futures (SSFs) contracts on Indian stocks. In contrast to other countries, the SSF market in India is very active due to retail investors’ prior experience with the badla system, a form of forward markets. The analysis reveals two‐way Granger causality between the basis and spreads in both the futures and cash markets. Evidence for spreads Granger‐causing basis is stronger for stocks with higher volume and SSFs that are relatively more active than underlying stocks. © 2012 Wiley Periodicals, Inc. Jrl Fut Mark 33:266–298, 2013     

Reactions of clients to referral requests

Referrals from existing clients are frequently used by organizations to obtain fresh prospects. The approach is commonly believed to be beneficial because the referred prospects are considered to be superior candidates relative to contacts gained from cold calling. However, the effect of the referral on the client is frequently ignored. Predictions of the Information Availability Explanation were used to develop a hypothesis concerning attitudinal effects among individuals who were asked for referrals. Clients who failed to provide a solicited referral developed a significantly less positive attitude than clients who were not asked for a referral. The results suggest that when considering the use of the referral method, the potential benefits of gaining superior prospects must be balanced against the potential undermining of clients' attitudes. Implications are discussed concerning referral technique implementation and suggestions for future research.The authors gratefully acknowledge the helpful comments provided by Alice M. Tybout of Northwestern University and Richard Yalch of the University of Washington. The authors also wish to thank Phillip Corless for his assistance during the data collection phase of the study.     

Single-stock futures: Evidence from the Indian securities market

Although single-stock futures (SSFs) are useful multi-purpose stock derivatives, they have not received much attention in developed markets. We analyze SSFs in the Indian market to understand their contribution in price leadership. The findings indicate that trades in the stock market contribute more to price discovery than trades in the SSF market (72% and 28%, respectively), while quotes in the SSF market are more price innovative than quotes in the stock market (39% and 61%, respectively). Our analysis suggests that while stock and SSF trade returns have predictive ability for each other, in the case of quotes, only SSF quotes have predictive ability for stock and SSF returns.     

Type IV error in marketing research: The investigation of ANOVA interactions

Considerable attention is typically given to Type I and Type II errors when conducting empirical research. This article presents an error, often ignored in marketing and consumer behavior research, termed Type IV error. This error results from the improper investigation of interactions in an analysis of variance. A review of research published inJournal of Marketing Research andJournal of Consumer Research found widespread occurrence of Type IV errors. Illustrative improper interpretations of interactions are discussed and approaches for properly investigating interactions are presented. Situations where interactions need to be tested and interpreted are noted. These situations are contrasted with those where it is more appropriate to examine cell mean differences. The correct use of graphs of cell means is also discussed. Guidelines are presented for avoiding Type IV errors. He has previously been a visiting associate professor at the Wharton School and visiting research fellow at the IC² Institute, University of Texas at Austin, where he has also taught at the marketing department. He has published in theJournal of Marketing Research, Journal of Marketing, Psychometrika, Marketing Letters, Sociological Methods & Research, Decision Sciences, and other journals. He has won a number of teaching awards. A former editor of theJournal of the Academy of Marketing Science and theJournal of Marketing Research, he is currently working on a book on the direct selling industry. She has published in theJournal of Current Issues and Research in Advertising, theJournal of Professional Services Marketing, and in many national and international conference proceedings. He received his Ph.D. from Washington State University. His research interests include the examination of how consumers perceive prices and evaluate advertised deals. He has published in the proceedings of several national and international conferences.