Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Prior research has extensively explored the impact of celebrities' transgressions on the brands that they endorse. However, little research exists examining the impact of brand transgressions on consumers' perceptions of the celebrities that endorse these products. This research addresses this oversight and finds that transgressions committed by a brand negatively impact consumers' attitudes toward the endorsing celebrity. Moreover, we find this effect is sequentially mediated by perceptions of responsibility and moral reputation. Finally, we identify two response strategies that a celebrity can employ to mitigate the negative effects of the brand's transgression on the celebrity's reputation. However, the effectiveness of these strategies may be dependent upon perceptions of endorser expertise.     

Chinese employees’ leadership preferences and the relationship with power distance orientation and core self-evaluation

Informed by implicit leadership theories, this study investigates contemporary Chinese employees’ preferences for paternalistic leadership (including three components: moral leadership, benevolent leadership and authoritarian leadership) and transformational leadership. It further examines the relationship between power distance orientation, core self-evaluation (CSE) and leadership preferences. The study finds that contemporary Chinese employees most prefer moral leadership, but are also highly receptive to transformational leadership. They prefer authoritarian leadership least. Moreover, preferences for authoritarian leadership are predicated on followers’ power distance orientation. However, the opposite is true for moral leadership. CSE is positively related to followers’ preference for authoritarian leadership, benevolent leadership and transformational leadership, but not except for moral leadership. A positive interaction effect is found between power distance orientation and CSE with regard to authoritarian leadership preference. The theoretical and practical implications of the findings are discussed.     

Global consumer tendencies

A great deal of the international consumer behavior and market segmentation literature has focused on the most effective means by which consumers in multiple markets can be understood and those markets organized for successful operations. One of the assumptions in much of this literature is the existence, and increasing influence, of global consumers whose social and cultural differences are overshadowed by their similarities in terms of psychological consumer tendencies. Unfortunately these global consumers' tendencies are generally shown to exist through anecdotal or surrogate evidence. Virtually no direct empirical support that demonstrates the existence of such a phenomenon has been produced. The purpose of this study was to explore the notion that consumers around the globe are becoming more similar in terms of psychological consumer tendencies. The results show that, across several generally accepted psychological consumer tendencies, there may be empirical evidence to support the existence of global consumers. © 2001 John Wiley & Sons, Inc.     

Customization of Product Technology and International New Product Success: Mediating Effects of New Product Development and Rollout Timeliness

Offering a standardized product for different country markets may enable companies to accomplish fast product development and multicountry rollout, whereas also enjoying substantial cost benefits. However, not all manufacturers serving multicountry markets can adopt a standardized product strategy. Where technological requirements, standards, and approval procedures vary substantially across countries, manufacturers invariably must adapt the product's technology to fit individual country requirements. Extensive customization may lead to longer new product development and rollout times and increase the likelihood of delays in the entire project, hence adversely affecting overall new product outcome. This study examines the relationships between product technology customization, the timeliness in completion of both the new product development effort and international market launches, and new product success. The study that reports on new product launches across European markets, is based on personal interviews with senior managers in 30 multinational companies. The authors show that timeliness in new product development and timeliness in rolling out the new product into different country markets mediate the link between product technology customization and overall new product success. Customization of product technology increases the likelihood of delays in the completion of new product development projects and multicountry rollout. Additionally, the timeliness in new product development mediates the relationship between product technology customization and timeliness in international new product rollout. This means that if the NPD project runs behind schedule, a fault‐free multicountry rollout program becomes increasingly unlikely, as problems encountered during product development spillover into the rollout program. The results imply that international product managers must assign greater priority to assessing the relative advantages of customizing new product technology and to consider the timing implications for both the NPD effort and subsequent rollout. Managers must set realistic schedules and allocate sufficient resources to ensure both tasks can be accomplished within planned time scales. Finally, managers should not underestimate the complexities and time involved in customizing new product technologies, including the completion of disparate country technical approval procedures.     

Designing Ethical Management Control: Overcoming the Harmful Effect of Management Control Systems on Job-Related Stress

Journal of Business Ethics - Ethical aspects of management control systems (MCS) are attracting increasing attention among scholars and practitioners. Much of the work centers on their aims. We...     

Evaluating the Stability of School Performance Estimates over Time

When using school performance indicators for the purposes of accountability and school choice, it is very important that measures are stable over time. This issue is very relevant when the system is based on the allocation of students to the same teachers for the whole educational cycle (e.g. at primary school level). Using administrative data provided by the National Evaluation Committee for Education (INVALSI), we explore the stability of performance estimates for Italian primary schools. We first construct school performance metrics using INVALSI standardised tests, by taking advantage of a rich array of individual‐level variables (including prior achievement) that allow us to estimate a school effect in a ‘value added’ perspective. We assess differences in performance across schools and the persistence of these differences across cohorts. We find that controlling for compositional differences is important; therefore, estimates of school performances are unstable across metrics, and correlations across cohorts decline over time.     

Are migrants in/from emerging economies more entrepreneurial than natives?

International Entrepreneurship and Management Journal - The academic debate in migrant entrepreneurship has mainly focused on movements from emerging economies into developed economies. Anecdotal...     

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat

When consumers experience a self‐threat due to receiving negative information that calls the positivity of their self‐concept into question, psychological discomfort ensues, motivating consumers to seek a resolution. This research examines how consumers use word of mouth to overcome this discomfort and cope with a self‐threat. The psychological discomfort associated with a self‐threat generally influences consumers to refrain from spreading word of mouth in order to avoid the potential for further negative evaluations. However, a self‐threat can encourage the spread of word of mouth if consumers perceive a brand as possessing attributes positively associated with the threatened aspect of the self, signaling sufficiency in the threat domain. Furthermore, this research demonstrates that spreading word of mouth about a brand that signals sufficiency in the threat domain is an effective coping tactic that alleviates the psychological discomfort caused by the self‐threat. Overall, the present research deepens the current understanding of the relationships among self‐threat, symbolic brands, and word of mouth by revealing that a brand's symbolic associations shape the effect of the self‐threat on word of mouth.     

Short brand stories on packaging: An examination of consumer responses

The persuasiveness of stories and their influence on consumers have been acknowledged in marketing, particularly within the advertising field. In marketing practice, brand stories are increasingly also appearing on product packages. However, packages differ from ads in significant ways as communication channels; for example, the space for messages on a package is limited by the size of the package. This study reports findings from two experiments comparing consumer responses to fast‐moving consumer good (FMCG) packages with and without short brand stories. The findings show that even a short brand story included on FMCG packaging has a positive impact on consumers’ affective, attitudinal, product value, and behavioral intention responses to the brand.     

A Pilot Study on Spectators’ Motivations and Their Socio-Economic Perceptions of a Film Festival

The main objective of this pilot study is to examine spectators’ motives for attending a film festival, their perceptions of socio-economic impacts of the festival to the host community, and their satisfaction with the festival utilizing data collected from the attendees of the Transylvania International Film Festival, which takes place on a regular basis in Cluj-Napoca, Romania. The results indicate that there are significant variations in motivations, satisfaction, and perceptions of impacts across gender, age, level of education, and occupation of attendees. Theoretical contributions, managerial implications, and limitations are addressed.