American theme restaurants: A study of consumer's perceptions of the important attributes in restaurant selection

In recent years, a number of American theme restaurants have established in Hong Kong. Keen competition exists for this type of restaurants. Customers who visit this type of restaurant seem not only to enjoy their food but also to enjoy their environment. However, little is known about what customers expect and how they select this type of restaurant. In order to have an understanding of customers’ behaviour in relation to the customers’ perceptions of important restaurant attributes in selecting an American theme restaurant in Hong Kong, a study was conducted. The results indicated that ‘Food quality’, ‘Servers’ attitude’, ‘Value for money’, ‘Atmosphere’ and ‘Word‐of‐mouth’ were the five important restaurant dimensions as considered by consumers in selecting an American theme restaurant. Customers for this type of restaurant are likely to be professionals, highly educated and belong to the middle‐income group in the society. Customers usually go to the American theme restaurants for meetings, fun and enjoyment. Marketing implications and directions for future studies are discussed.     

Travel demand and behavior of university students in Hong Kong

University students represent an emerging market for the travel industry. This paper reports the findings of a study on the travel behavior and travel patterns of Hong Kong university students. Using a questionnaire, a survey was conducted to identify student travel motives, their travel planning process and travel preferences. A total of 264 university students in Hong Kong were interviewed and data analyzed. The results indicate that to “Experience new and different styles”, “Take it easy and relax”, “Go to places I haven't been before” and “Outstanding scenery” were perceived as important motives in students' travel decision-making. Four factors with 24 attributes were identified. These factors were “Social relationships”, “Obtain new experience”, “Relax and enjoy” and “Cost of travel”. Based on the findings of the study, it was suggested that modifications to the existing tourism products and services and new product development were necessary in order to meet the demand of this emerging market.     

The Turnover‐Reducing Effects of the Minimum Wage may Harm the Economy

This article surveys the literature on the effects of the minimum wage and argues that the observed reduction in turnover rates is not necessarily desirable. If a curvilinear relationship exists between firm productivity and turnover, the effects of the minimum wage on reducing turnover may create a distance between the actual turnover rate and the optimal rate. Consequently, even if we accept the proposition that minimum wages have little impact on employment, they may reduce productivity or job growth in sectors not directly affected by the minimum wage.     

The Impacts on U.S. and Canadian Slaughter and Feeder Cattle Prices of a U.S. Import Tariff on Canadian Slaughter Cattle

On 30 June 1999, the U.S. Department of Commerce issued a preliminary ruling instructing the U.S. Customs Service to require cash deposits or bonds totaling 4.73% (later increased to 5.57%) of the value of imported Canadian slaughter cattle. In November 1999, the U.S. International Trade Commission issued its final ruling which rescinded the anti‐dumping tariff. If the tariff had been permanently imposed, it would have affected import quantities of Canadian slaughter cattle and U.S. and Canadian slaughter and feeder cattle prices. Excess supply, import demand and price transmission elasticities are estimated and used within a comparative statics framework to estimate the impacts of the tariff had it been permanently imposed. We find that the effects of the tariff would have been small even if offsetting increases in carcass beef imports had not occurred. If offsetting carcass beef imports had occurred, any potential price gains could have been offset by increased logistical costs within the processing sector. Thus, this particular rent‐seeking activity would not have had a significant impact on U.S. cattle prices even if it had been permanently imposed. However, the tariff would have had significant negative effects on Canadian cattle prices. Le 30 juin 1999, le Département du Commerce des États‐Unis obligeait temporairement les douanes américaines à réclamer un dépôt ou une caution équivalant à 4,73 pour cent (portée à 5,57 pour cent par la suite) de la valeur des bovins de boucherie importés du Canada. En novembre de la même année, la Commission du commerce international américaine rendait sa décision finale, qui abrogeait le tarif anti‐dumping. Eût‐il été maintenu, pareil tarif aurait modifié les importations de bovins d'abattage canadiens, ce qui aurait affecté le prix des bovins d'engrais et d'abattage des deux pays. Les auteurs ont éalué l'offre excédentaire, la demande à l'importation et les élasticités du transfert des prix, puis ont recouru à un cadre de comparaison statique afin d'estimer les incidences du tarif, advenant le cas où il aurait étéétabli à demeure. On se rend compte qu'un tel tarif n'aurait guére eu de répercussions, même en freinant la hausse des importations de carcasses de büf. La majoration éventuelle des prix attribuable à la réduction des importations aurait pu être annulée par les coûts logistiques plus élevés des transformateurs. Par conséquent, cette activité de maximisation de la rente n'aurait pas eu d'impact significatif sur le prix des bovins aux États‐Unis. En revanche, l'imposition permanente du tarif aurait sensiblement diminué le prix des bovins au Canada.     

Retailers and consumers in sequential auctions of collectibles

Abstract.  We analyse an independent private-value model, where heterogeneous bidders compete for objects sold in sequential second-price auctions. In this heterogeneous game, bidders may have differently distributed valuations, and some have multi-unit demand with decreasing marginal values (retailers); others have a specific single-unit demand (consumers). By examining equilibrium bidding strategies and price sequences, we show that the presence of consumers leads to more aggressive bidding from the retailers on average and heterogeneous bidders is a plausible explanation of the price decline effect. The study of the expected revenue of the seller confirms the interest of auctioneers in inviting different types of bidders.     

Data preprocessing and data parsimony in corporate failure forecast models: evidence from Australian materials industry

The present study, based on data for delisted and active corporations in the Australian materials industry, is an attempt to develop a systematic way of selecting corporate failure‐related features. We empirically tested the proposed procedure using three datasets. The first dataset contains 82 financial economic factors from the corporation's financial statement. The second dataset comprises 73 relevant financial ratios, which either directly or indirectly measure a corporation's propensity to fail, and are conciliated from the first dataset. The third dataset is a parsimonious dataset obtained from the application of combining a filter and a wrapper to preprocess the first dataset. The robustness of this preprocessed dataset is tested by comparing its performance with the first and second datasets in two statistical (logistic regression and naïve‐Bayes) and two machine learning (decision tree, neural network) classes of prediction models. Tests for prediction accuracies and reliabilities, using the computational (ROC curve, AUC) and the statistical (Cochran's Q statistic) criteria show that the third dataset outperforms the other two datasets in all four predicting models, achieving various accuracies ranges from 81 per cent to 84 per cent.     

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Entrepreneurial marketing (EM), born out of the practice of firms operating in conditions of uncertainty, is emerging as a powerful alternative to cope with the decreasing effectiveness associated with traditional marketing. In this article, the authors provide their collective position regarding the field of EM. A brief history and conceptual background of EM is presented and the contextual differences that have shaped its evolution are considered. Distinctions between traditional and EM are derived based on discussions of the concepts of size, speed, market, opportunity, risk, and uncertainty. The perspective of value co-creation in uncertainty is used to develop a contingency framework to serve as the foundation towards a general theory of EM. Operand and operant resources and environmental conditions are proposed to moderate the EM process from opportunity recognition to entrepreneurial organization, EM, and temporary competitive advantage. The theoretical facets are illustrated with seven propositions and directions for future research.     

SUSTAINABILITY IN A MULTIPRODUCT AND MULTIPLE AGENT CONTESTABLE MARKET

We prove that a natural monopoly can set subsidy free pricing and sustainable pricing schedules in a general economic environment. The setting is a multiproduct and multiple agent contestable market where demands are elastic and where rivals can enter the submarkets composed by a set of the products line and a set of agents. Our results suggest that the existence results of the extant literature admit analogues even in an environment where rivals have enlarged possibilities to enter the market and where demands react to prices. The approach makes use of cooperative games to deduce the main results under conditions of fair sharing cost, a threshold in consumption and regularity of the profit function.     

Are Consumer and Brand Personalities the Same?

Current discussions of brand personality refer to a personified brand image, that is, a brand image that can possess any attributes of consumers, rather than brand personality. From a conceptual and methodological critique of the literature, this paper applies the definition of personality to brand personality, and tests the idea using a peer‐rating methodology that focuses on each individual's perception of a brand (the brand × subject structure). The results reveal that consumers reflect their personalities by the brands they use, but the relationship between brand choice and symbolic dimensions (i.e., extraversion, agreeableness, neuroticism, and openness to experience) is much stronger than the relationship with functional dimensions (i.e., conscientiousness). Moreover, the pattern of this relationship remains consistent across symbolic and utilitarian products, which implies that consumers choose brands with similar personalities to theirs across various products. The study concludes that an abridged personality scale, based on the Big Five, can be applied to both brands and consumers. © 2012 Wiley Periodicals, Inc.