The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm

Today millions of consumers connect with one another on travel blogs as both contributors and users. Contributors share detailed narratives of their recent experience with specific hotels/resorts leading to recommendations, while users acquire information from them to base their purchase decisions on. Hotel managers carefully monitor what previous guests say in the evaluations assuming that negative evaluations will deter future customers. Framed in the expectancy-disconfirmation paradigm, this study focused on clarifying the impact consumers who post on travel blogs have on blog users by analyzing user reactions to 134 travel matched blog recommendations. Findings demonstrate that as expected a higher percentage of blog users find multiple evaluations that are congruent with one another (both negative and positive) helpful, and that negative postings were not necessarily bad if followed by a positive counter reaction. Furthermore, the paper addresses the issue of deception attempting to determine if it exists and what effect it has on the web 2.0 medium. Implications for managers and researchers are discussed.     

Credibility for Severity Revisited

Abstract

It is basic actuarial knowledge that the pure premium of an insurance contract can be written as the product of the expected claim number and the expected claim amount. Actuaries use credibility theory to incorporate the contract’s individual experience into this calculation in a statistically optimal way. For many years, however, the use of credibility was limited to the frequency component. Starting with the paper by Hewitt (1971), there have been various suggestions as to how credibility theory also can be applied to the severity component of the pure premium. The latest such suggestion, Frees (2003), revived the interest in the problem.

In this paper, we review four different formulas incorporating frequency and severity into credibility calculations. We then compare by simulation which one is most accurate at predicting a contract’s next-year outcome. It is found that the classical formula of Bühlmann (1967) is as good as the other ones in many cases. Alternatives, however, may offer easier analysis of the separate effects of frequency and severity on the premium.

We also show that all the formulas reviewed in this paper stem from the same minimization problem, and we present a general, integrated, solution. At the same time, we complete Gerber (1972) by providing a proof to the main result of this paper and by stating required additional assumptions.     

Are Consumer and Brand Personalities the Same?

Current discussions of brand personality refer to a personified brand image, that is, a brand image that can possess any attributes of consumers, rather than brand personality. From a conceptual and methodological critique of the literature, this paper applies the definition of personality to brand personality, and tests the idea using a peer‐rating methodology that focuses on each individual's perception of a brand (the brand × subject structure). The results reveal that consumers reflect their personalities by the brands they use, but the relationship between brand choice and symbolic dimensions (i.e., extraversion, agreeableness, neuroticism, and openness to experience) is much stronger than the relationship with functional dimensions (i.e., conscientiousness). Moreover, the pattern of this relationship remains consistent across symbolic and utilitarian products, which implies that consumers choose brands with similar personalities to theirs across various products. The study concludes that an abridged personality scale, based on the Big Five, can be applied to both brands and consumers. © 2012 Wiley Periodicals, Inc.     

Travel and activity time allocation: An empirical comparison between eight cities in Europe

A study of daily time allocation to travel and out-of-home activity is conducted across eight European cities over three countries: France (Lyon, Grenoble, Strasbourg and Rennes), Switzerland (Geneva, Bern and Zurich) and Belgium (Brussels), based on individual travel survey data collected between 1997 and 2006. The effects of socio-demographic, spatial context, transport availability and city-specific variables are investigated thanks to the Cox proportional hazard model. The results indicate that socio-demographic characteristics and city (or country) specific effect play a major role while residential density and proximity to high level road or public transport networks have a very limited impact on time budgets for travel and out-of-home activities.     

The influences of transaction history and thank you statements in service recovery

A certain number of service failures are inevitable in the hotel business. In a scenario-based experiment, using an Internet-panel sample of 166 subjects, this study finds that: (1) those guests with a long transaction history are more satisfied with a recovery initiative and more willing to return than those with a short transaction history; (2) those guests who are thanked for voicing their complaints are more satisfied with the recovery initiative and more willing to return than those who do not receive a thank you statement; and (3) receiving a thank you statement while voicing a complaint might have a greater positive impact on the satisfaction of guests with short transaction histories than on guests with long transaction histories. The managerial and research implications of these findings are discussed.     

“后资本”时期的艺术、政治与学习过程

主题(TOPIC):后资本时期的艺术、政治与学习过程(Art,Politics and the Process of Learning In thePostcapitalEra)日期(DATE):2009年7月26日地点(VENUE):伊比利亚当代艺术中心多功能厅主讲(LEADER):丹尼埃尔·加西亚·安杜哈,后资本文献1989-2001艺术家(Daniel Garc(?)a And(?)jar,Artist ofPostcapitalArchive 1989- 2001);瓦伦丁·洛马,后资本文献1989-2001展览策展人(Valent(?)n Roma,curatorofPostcapital Archive 1989-2001)论坛嘉宾(GUEST SPEAKERS):夏季风,伊比利亚当代艺术中心总监(Xia Jifeng,Director of Iberia Center for Contemporary Art);左靖,伊比利亚当代艺术中心艺术总监(Zuo Jing,Art Director of Iberia Center for Contemporary Art);董冰峰,《当代艺术与投...     

The influence of national culture on the strategic use of salesperson pricing authority: A cross-country study within the hotel industry

At some hotel properties individual catering sales managers are empowered with the authority to make price adjustments, but at other properties they must ascertain the permission before adjusting prices. This research collected and analyzed data from 392 hotels in 28 countries and found that national culture has an influence on the price empowerment decision. Specifically, catering sales managers are more likely to be granted pricing authority in: (1) individualistic societies than in collective societies; (2) low power distance cultures than in high power distance cultures; and (3) low uncertainty avoidance societies than in high uncertainty avoidance societies.     

Customizing Concurrent Engineering Processes: Five Case Studies

Once hailed as the salvation of U.S. manufacturing competitiveness, concurrent engineering (CE) offers the potential for faster development of higher quality, more producible products. Unlike traditional, serial approaches to new product development (NPD), CE emphasizes cross-functional integration and concurrent development of a product and its associated processes. As Morgan L. Swink, J. Christopher Sandvig, and Vincent A. Mabert explain, however, CE is not a plug-and-play process. Successful CE implementation approaches differ depending on such factors as product characteristics, customer needs, and technology requirements. We can better understand those differences by examining CE implementation in the five NPD programs discussed here: the Boeing 777 aircraft, the heavy duty diesel engine at Cummins Engine Co., the thermoplastic olefin automotive coating at Red Spot Paint and Varnish Co., the airborne vehicle forward-looking infrared night vision system at Texas Instruments, and the digital satellite system at Thomson Consumer Electronics. Teams provide the primary integration mechanism in CE programs, and three types of teams appeared frequently in these projects: a program management team, a technical team, and numerous design-build teams. Depending on the project's complexity, an integration team may be needed to consolidate the efforts of various design-build teams. Task forces also may be formed to address specific problems, such as investigating an emerging technology. Some projects emphasized collocation and face-to-face communication. Others relied on phone conversations, documents, and electronic mail. Projects focusing on design quality relied on formal presentations and periodic review meetings. Projects emphasizing development speed required frequent, informal communications. Programs addressing design quality required extended product definition and performance testing, with input from design engineering, marketing, and customers. Efforts to reduce development time involved small, informal teams led by design engineers and managers. Aggressive product cost goals necessitated intensive interaction between product designers and manufacturing personnel. Highly innovative products required early supplier involvement and joint engineering problem solving. Formal design reviews and shared design data systems aided information sharing between internal and external design groups.