Exploring Marketing Strategies for Culinary Tourism in Hong Kong and Singapore

This study focused on Hong Kong and Singapore and sought to explore culinary tourism development and marketing strategies and contents. The study also analyzed the framework of marketing strategies for developing culinary tourism from a resource-based theory perspective. The methodology primarily involved in-depth interviews with strategy planners on tourism boards and content analysis of academic documents and official publications on tourism as means for exploring marketing strategies for culinary tourism in Hong Kong and Singapore. The results showed that, although Hong Kong and Singapore do not have abundant natural resources to develop more diverse tourism experiences, they do have a diversified dietary and cultural background, and with a combination of tourism and creativity they could develop culinary tourism that is innovative, diverse and likely to attract attention. The public and private sectors could form strategic alliances to enhance the attractiveness of tourism through different marketing strategies and thereby present an image of the destination's culinary culture.     

Creative teachers and creative teaching strategies

The purpose of this study is to explore the factors that influence creative teaching and to find out what effective strategies are used by three award‐winning teachers in the learning area of Integrated Activities. As creative thinking is crucial for the knowledge economy, it is essential that education serves its purpose in improving this important aspect. The methods used for data collection include in‐depth interview, focus group interview, classroom observation and content analysis. Three teachers with a GreaTeach Creative Instruction Award for creative teaching in the Integrated Activities field were selected as subjects. Results were acquired by analysing the interview content, the teaching plans, teachers’ reflection and the classroom observation videotapes. The study found that: the factors influencing creative teaching in Integrative Activities are (a) personality traits: persistence, willingness to develop, acceptance of new experiences, self‐confidence, sense of humour, curiosity, depth of ideas, imagination, etc.; (b) family factors: open and tolerant ways of teaching children, creative performance of parents, etc.; (c) experiences of growth and education: self‐created games and stories, brainstorming between classmates, etc.; (d) beliefs in teaching, hard work, motivation and (e) the administrative side of school organization. Among these factors, beliefs in teaching, hard work and motivation are the main aspects. The effective teaching strategies used by the awarded teachers are: student‐centred activities, a connection between teaching contents and real life, management of skills in class, open‐ended questions, an encouragement of creative thinking and use of technology and multimedia. Integrated Activities are closely connected to life experience and a basis for the development of creative thinking within education.     

Culinary tourism strategic development: an Asia‐Pacific perspective

Many destinations view their food and cuisine as a market niche. Operating within the Asia‐Pacific perspective, this study analyzed the key success factors in culinary tourism based on resource‐based theory in seven benchmark countries to identify the structure of promotional strategic development in culinary tourism. The methodology primarily involved in‐depth interviews and document analyses. The results identified four key success factors: (i) identifying and effectively using culinary tourism resources; (ii) evaluating governmental principles for promoting culinary tourism; (iii) adopting marketing strategies to promote culinary cultural sectors; and (iv) constructing educational environment for culinary culture and tourism. Copyright © 2011 John Wiley & Sons, Ltd.     

Creative Thinking Ability, Cognitive Type and R&D Performance

The purpose of this study was to investigate the contributions of creative thinking ability and cognitive type to research and development (R&D) performance. One hundred and six researchers in an R&D institute of a petroleum company in Taiwan were given the Circle Test of the Torrance Test of Creative Thinking and Myers-Briggs Type Indicator . Their R&D performance was measured in terms of assigned technical reports, completed service projects, published papers, and a supervisor's performance rating. Results showed that there was a low but positive correlation between creativity and the first-authored paper and the technical report. The cognitive type was on the other hand associated with the performance rating and the first-authored service project assignment. Implications for R&D management are discussed.     

Integrating big data and marketing concepts into tourism,hospitality operations and strategy development

Quality & Quantity - Big data (BD) research articles are on new issues, this study sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with...