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Doctors often express objections to managerialism in general practice. But, as research in this article suggests, their approach to management, revealed by the ways they manage their own practices and surgeries, can be more complex and less anatagonistic than is often assumed by observers. 相似文献
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Does "familiarity breed contempt" or is "to know you is to love you"? In this research, we explore the role of familiarity in music choice. We show that although consumers say they would prefer to listen to unfamiliar music, in actuality familiarity with music positively predicts preference for songs, play lists, and radio stations. Familiarity with music is at least as good, if not a better, predictor of choice as are liking, satiation (which actually positively predicts choice), and regret. We suggest that the need for familiarity is driven by consumers' low need for stimulation in the music domain, and show that when the need for stimulation decreases, the power of familiarity significantly increases. In addition to their theoretical contribution, these results are informative for music managers determining playlists, for the promotion of music events and products, and for advertisers selecting the most potentially lucrative music venues. 相似文献
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Paul W. Fombelle Cheryl Burke Jarvis James Ward Lonnie Ostrom 《Journal of the Academy of Marketing Science》2012,40(4):587-604
Marketers want to encourage constituents to strongly identify with their organizations, because organizational identification contributes to positive firm outcomes. However, the extant research on organizational identity largely has overlooked the fact that an individual??s ??self?? actually is a collection of multiple social identities. This study is the first to propose and empirically demonstrate that marketers can leverage customers?? multiple societal roles (e.g., parent, environmentalist, professor) to build and reinforce their relationships with the firm. Specifically, the research introduces the concept of ??identity synergy.?? Identity synergy occurs when individuals?? involvement with an organization facilitates their pursuit of other important social identities. Our study shows that customer perception of identity synergy is positively related to identification with an organization. Moreover, the study helps explain the process by which antecedents of organizational identity (identity affirmation, identity support, and value congruence) positively affect customer-firm relationships by proposing and testing identity synergy as a mediator between these antecedents and organizational identification. The study also contributes to our understanding of organizational identity theory by introducing the new concept of peer identification, or identification with other members of the organization, such as other customers or volunteers. The empirical evidence demonstrates identity synergy??s role in building peer identification, as well as peer identification??s role in building organizational identification. 相似文献
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Abstract Games such as sweepstakes and contests have become increasingly popular parts of promotional and advertising campaigns. Despite their wide use, very little academic theory or research exists about how consumers perceive and respond to promotional games. This paper presents a conceptual model of why consumers decide to participate in games, and how the process of play and game outcomes influences attitudes, self-perceptions, and behavior. The model provides a theory-based perspective for the design of promotional games that considers both the opportunities and ethical dilemmas that game sponsors face. Managerial implications are provided and hypotheses are suggested for future research. 相似文献
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ABSTRACT: Volunteer recruitment and retention is a problem that most credit unions experience. Research suggests that knowledge of volunteer motivation can inform volunteer management strategies. This paper uses a survey approach to determine whether current volunteers in credit unions in Northern Ireland are more motivated by the actual act of volunteering, by the output from the volunteering activity (including altruism) or because the volunteering activity increases their human capital value. Altruistic reasons are found to be the most influential, with the act of volunteering also scoring highly. This knowledge should inform volunteer recruitment programmes and internal appraisal processes as management can reinforce messages that provide positive feedback to volunteers on the social benefits being achieved by the credit union. This will further motivate current volunteers, ensuring retention. When motivation was analyzed by volunteer characteristics we found that older volunteers, retired volunteers and volunteers who are less educated are more motivated in their role. There was little evidence that individuals volunteer to improve their human capital worth. 相似文献
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This paper presents an interactive visualization tool for the qualitative exploration of multivariate data that may exhibit
cyclic or periodic behavior. Glyphs are used to encode each multivariate data point, and linear, stacked, and spiral glyph
layouts are employed to help convey both intra-cycle and inter-cycle relationships within the data. Users may interactively
select glyph and layout types, modify cycle lengths and the number of cycles to display, and select the specific data dimensions
to be included. We validate the usefulness of the system with case studies and describe our future plans for expanding the
system's capabilities. 相似文献
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