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51.
As a result of conflicting conclusions in primary studies, most narrative reviews have questioned the role of personality in explaining entrepreneurial behavior. We examine one stream of this research by conducting a meta-analysis of studies that contrast the achievement motivation of entrepreneurs and managers. The results indicate that entrepreneurs exhibit higher achievement motivation than managers and that these differences are influenced by the entrepreneur's venture goals, by the use of U.S. or foreign samples, and, to a less clear extent, by projective or objective instrumentation. Moreover, when the analysis is restricted to venture founders, the difference between entrepreneurs and managers on achievement motivation is substantially larger and the credibility intervals do not include zero. 相似文献
52.
Wayne S. Desarbo Venkatram Ramaswamy Michel Wedel Tammo Bijmolt 《Marketing Letters》1996,7(2):131-145
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure simultaneously extracts market segment and product option positions in a joint space map such that the closer a product option is to a particlar segment, the higher the likelihood of its being chosen by that segment. A segment-level threshold parameter is estimated that spatially delineates the bundle of product options that are predicted to be chosen by each segment. Estimates of the probability of each consumer belonging to the derived segments are simultaneously obtained. Explicit treatment of product and consumer characteristics are allowed via optional model reparameterizations of the product option locations and segment memberships. We illustrate the use of the proposed approach using an actual commercial application involving pick-any/J data gathered by a major hi-tech firm for some 23 advanced technological options for new automobiles. 相似文献
53.
Matthew D. Hill Kathleen P. Fuller G. Wayne Kelly Jim O. Washam 《Review of Quantitative Finance and Accounting》2014,42(1):123-142
We examine the relation between corporate liquidity and political connections measured via lobbying expenditures. This is an interesting question as many of the motives for holding cash should be diminished by political connections. Results indicate a significant and inverse relation between cash levels and lobby expenses and that the marginal value of cash decreases with lobbying. Taken together, these findings suggest firms react optimally to the reduced benefits of cash linked to political connections and that the market recognizes the weakened benefits of cash. Overall, our research shows another way political connections can shape corporate policy. 相似文献
54.
55.
Hongyi Chen Wayne Wakeland Jiang Yu 《Technological Forecasting and Social Change》2012,79(7):1254-1267
Technology foresight is a process that identifies the critical technologies a country or industry needs to develop in order to shape a desired future. In this paper, a two-stage technology foresight approach is proposed. During the first stage, critical technologies are identified and evaluated by nationwide experts through Delphi surveys. In the second stage, a system dynamics simulation model is used to estimate how critical parameter values are likely to impact the attainment of foresight goals. A detailed illustration of this two-stage process is provided by a technology foresight case study in the Chinese information and communication technologies (ICT) industry. Because it was identified by the first-stage Delphi method as a critical technology, the diffusion of 4th generation wireless telecommunication technology (4G) was simulated, and experimentation was conducted. Suggestions are provided regarding how the Chinese information industry would need to expand the IP network infrastructure in order to support technology foresight goals under different scenarios. 相似文献
56.
John C. Cox Ph.D. D. Wayne Norvell D.B.A. 《Journal of the Academy of Marketing Science》1974,2(1):223-229
A re-evaluation of the marketing concept appears to be in the making. The focus of research designed to facilitate this re-evaluation
is likely to be of considerable importance to the future development of marketing theory. Research designed to better define
the role and scope of the marketing concept seems to offer the most promise. Such research would be an aid to determining
where the marketing concept should fit into a comprehensive theory of marketing. Limitations of the marketing concept are
well documented in the literature suggesting a need for a broader framework of marketing theory. It seems imperative that
academicians accept the responsibility for developing a more comprehensive general theory of marketing, one relevant to both
the micro and macro aspects of a functioning system. Such flexibility seems to be a minimal requirement. 相似文献
57.
Holger Ernst Wayne D. Hoyer Manfred Krafft Katrin Krieger 《Journal of the Academy of Marketing Science》2011,39(2):290-306
Customer Relationship Management (CRM) is widely accepted as an effective approach for collecting, analyzing, and translating
valuable customer information into managerial action. However, the potential of CRM has been investigated only in the context
of existing products. CRM’s potential to aid in future new product development (NPD) has been neglected. We develop a conceptual
framework in which multiple facets of CRM are linked to new product and company performance. We test this model based on a
cross-functional sample consisting of 115 R&D and 122 Marketing managers from firms spanning multiple industries. The results
provide evidence that CRM has a positive effect on new product performance and further, that this effect is moderated by CRM
reward systems but not CRM technology. We also show that new product performance mediates the relationship between CRM and
company performance. These findings have important implications for research and practice in both the CRM and NPD areas. 相似文献
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59.
This study examines external information search for nondurable products using a relatively unobtrusive measurement technique in an effort to minimize the demand bias inherent in many previous search studies. An attempt is made to explain differences in search behavior using five groups of predictive variables: decision task, shopping lifestyles, general shopping behavior, personality, and demographics. The findings support the notion of very limited search in the purchase of common, inexpensive, low involvement goods. Variables related to the decision task appear to be the best predictors of external information search behavior. 相似文献
60.