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161.
Thorsten Hennig-Thurau Mark B. Houston Gianfranco Walsh 《Journal of the Academy of Marketing Science》2006,34(4):559-575
In several product categories, it is typical to release products sequentially to different markets and customer segments.
Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential
channels of distribution. The authors examine sequential distribution channels within the motion picture industry and develop
a model that proposes that such differences exist between a primary (short- and long-term theatrical box office) and a sequential
(video rental) channel. The authors test their model with a sample of 331 motion pictures released in theaters and on video
during 1999–2001 using partial least squares. Results reveal differences in the impact of success factors across channels.
For example, cultural familiarity enhances box office success but relates negatively to video rental success, and distribution
intensity and date of release enhance box office outcomes but have no impact on rental revenues.
Thorsten Hennig-Thurau (tht@medien.uni-weimar.cie) is a professor of marketing and media research at Bauhaus-University of Weimar’s Media School
and Honorary Visiting Professor of Movie Marketing in the Faculty of Management of Cass Business School, City University London.
He has published articles in theJournal of Marketing, theJournal of Service Research, theInternational Journal of Electronic Commerce, theJournal of Interactive Marketing, Psychology & Marketing, and theJournal of Consumer Affairs, among others. He is author of the monograph Relationship Marketing, which has been translated into Chinese. He is member
of the editorial board of three journals and serves as reviewer for theJournal of Marketing andMarketing Science. He has won eight Best Article and Best Paper Awards, including the Overall Best Paper Award of the 2005 American Marketing
Association Summer Educators’ Conference and the 2002JSR Excellence in Service Research Award.
Mark B. Houston (houstonmb@missouri.edu) (PhD, Arizona State University) is the David and Judy O’Neal MBA Professor at the University of
Missouri-Columbia. His research on strategy, interfirm relationships, and innovation has been published in leading journals,
including theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of the Academy of Marketing Science, and theJournal of Financial and Quantitative Analysis. He cochaired the 2005 American Marketing Association (AMA) Summer Educators’ Conference and served for two terms as vice
president of the AMA’s Technology and Marketing Special Interest Group.
Gianfranco Walsh (g.walsh@strath.ac.uk) received his MPhil degree from UMIST (England) and PhD (2001) and Habilitation (2004) degrees from
Hanover (Germany). His research focuses on consumer behavior, corporate reputation, and e-commerce. He has presented numerous
papers at international conferences. His work has been published in, among others, theAcademy of Marketing Science Review, the International Journal of Electronic Commerce, theJournal of Consumer Affairs, theJournal of Interactive Marketing, theJournal of Macromarketing, and theJournal of Marketing Management. He is the Chair of Marketing and Electronic Retailing at the Institute for Management, University of Koblenz-Landau. 相似文献
162.
短期事件对旅游的影响:以中国SARS危机为例 总被引:13,自引:0,他引:13
通过回顾近年来世界各国发生的短期危机对旅游产生的影响,重点分析2003年的SARS疫情给中国经济特别是旅游业造成的重大损失,讨论了不同的短期危机对旅游的不同影响以及旅游在危机后的不同恢复时间。旅游业对短期危机缺乏足够的防御能力,但通常能较为迅速的走上复苏之路。在这个过程中,适当的危机管理措施和有效的恢复策略是十分重要和不可或缺的。 相似文献
163.
164.
Richard C. Becherer D.B.A. Fred W. Morgan Ph.D. Lawrence M. Richard Ph.D. 《Journal of the Academy of Marketing Science》1982,10(3):269-280
Consumer susceptibility to reference group influence has been demonstrated for certain products and buying situations. This
article reports a study designed to determine if reference group influence varies between consumers classified as situationally-oriented
and dispositionally-oriented. Results indicate a considerable difference between the two groups.
Independence Health Plan 相似文献
165.
Jon B. Freiden Ph.D. Douglas S. Bible Ph.D. 《Journal of the Academy of Marketing Science》1982,10(4):359-376
Although the purchase of a home represents a sizable investment for the average family, relatively little consumer research
pertaining to the home purchase process has been reported. This investigation utilized Thurstone's Case V methodology to identify
key attributes used by consumers to make housing choices and to show how these attributes are perceived by consumers of different
tenure and socioeconomic status. The pairwise comparison analysis showed a strong preference for the attributes “safety and
security from crime” and “quality construction” by the respondents. In addition, the analysis revealed several important differences
in attribute preferences between former owners and former renters. Former home owners, for example, were more likely than
former renters to prefer school quality when it was pitted against several other attributes. Thurstone's Case V techniques
was found to be an effective method for measuring consumer preferences. Implications which focus on home product development
and marketing strategies are discussed. 相似文献
166.
Richard T. Hise D.B.A. Jan P. Muczyk D.B.A. 《Journal of the Academy of Marketing Science》1977,5(1-2):126-133
Previous studies of the driving times of shopping center patrons have not examined the effect of limited access highways.
This study analyzed the impact of interstate highways on the driving times of 204 shoppers at three medium-sized regional
shopping centers. Those shoppers indicating usage of interstate highways to reach their shopping destinations were significantly
more likely to incur travel times greater than fifteen and twenty minutes than those not using the available interstate roads.
In predicting the drawing power of these shopping centers, factors besides mass were found to be useful. These include square
footage of shopping goods, stores, and number of parking places. 相似文献
167.
Richard Rivers D.B.A. Robert Welker D.B.A. 《Journal of the Academy of Marketing Science》1981,9(1-2):127-146
A decision model involving discriminant analysis provides a method by which both upper and middle managers can avoid some
pitfalls that are likely to result in the substantially subjective process of pertbrmance evaluation of profit centers. It
is designed to provide more objective, more timely, and possibly more accurate information. The model is not designed to estimate
the return on investment for a profit center. The resulting discriminate score provides a direct evaluation of a profit center’s
management. 相似文献
168.
Roger Kerin Ph.D. Michael Harvey M.B.A. 《Journal of the Academy of Marketing Science》1974,2(4):582-592
The number and rate of development of new consumer legislation necessitates the evaluation of existing legislation. This paper
summarizes and categorizes, in detail, the impact of select pieces of consumer legislation on consumer decision making. It
is an implied objective of the paper to provide a perspective for future public policy formulation. The pieces of legislation
evaluated in the paper are: (1) unit pricing; (2) product labeling; and (3) disclosure of interest rate provisions for consumer
credit. The impact of these pieces of legislation have been minimal, indicating the need for an educational program for consumers. 相似文献
169.
B. L. Myers Ph.D. N. L. Enrick Ph.D. A. J. Melcher Ph.D. 《Journal of the Academy of Marketing Science》1974,2(1):249-261
The efficiency of a research design may be measured in terms of the degree to which knowledge is enhanced within given resource
constraints. Thus, two different types of research design, even though they contain the same number of expected observations,
may differ considerably in the amount of information provided. An example is the number N of 32 observations obtained with
an analysis of variance witheither 2 factors, 2 levels per factor and a replication of 8or 4 factors, 4 levels per factor and a replication of 2. We analyze and compare the relative efficiencies of regression and
variance analysis models and their implications to research strategy development. Three major considerations are evaluated:
(1) short versus long time horizon (interval until effects of a decision are realized), (2) small versus large cost of erroneous
rejection of the Null Hypothesis and (3) gross versus refined stage of development of the research study. A set of general
guidelines towards improved designs is developed. 相似文献
170.
Thomas B. White Leonardo R. Viana Geneviève Campbell Claire Elverum Leon A. Bennun 《Business Strategy and the Environment》2021,30(8):3502-3516
The mitigation hierarchy (MH) is a prominent tool to help businesses achieve no net loss or net gain outcomes for biodiversity. Technological innovations offer benefits for business biodiversity management, yet the range and continued evolution of technologies creates a complex landscape that can be difficult to navigate. Using literature review, online surveys, and semi-structured interviews, we assess technologies that can improve application of the MH. We identify six categories (mobile survey, fixed survey, remote sensing, blockchain, data analysis, and enabling technologies) with high feasibility and/or relevance to (i) aid direct implementation of mitigation measures and (ii) enhance biodiversity surveys and monitoring, which feed into the design of interventions including avoidance and minimization measures. At the interface between development and biodiversity impacts, opportunities lie in businesses investing in technologies, capitalizing on synergies between technology groups, collaborating with conservation organizations to enhance institutional capacity, and developing practical solutions suited for widespread use. 相似文献