Advertising Expenditures by Industries

Why do industries vary in their advertising intensity? In this paper, the author reviews the evidence of econometric studies and of business historians, and contributes some new findings of his own. He concludes that, of the many causes that are responsible, one of the most important and neglected is what Borden has called ‘the nature of the product’.     

Directions in marketing communications research

This paper provides a content analysis of the inputs and outputs of the International Journal of Advertising (IJA) during the period 1992–2006 and was sparked by the 25th anniversary of the journal (1982–2006). A total of 348 papers were surveyed using a content analysis in order to provide researchers and readers with a better sense of the contribution of the IJA over the past 15 years. The analysis reveals a journal largely focused upon topics involving practice and effects with increasingly sophisticated statistical techniques employed. Single-authored papers appear to be in decline in favour of two- to three-authored papers, and author institutions widely domiciled across North America, Asia, the UK, Europe and Australasia.     

The choice of efficiency benchmarking metric in evaluating firm productivity and viability

Journal of Productivity Analysis - The Debreu–Farrell measure of technical efficiency is widely used to benchmark firm performance. A limitation of this measure is that it is orientation...     

Redevelopment along arterial streets: The effects of light rail on land use change

We use difference-in-differences approaches and parcel-level data from Minneapolis to estimate the effects of light rail on land use change using alternate definitions of treatment area. Results using circular buffers corroborate previous findings that light rail has virtually no effect on land use change in our study area. In contrast, light rail increases the likelihood of land use change along arterial streets that cross the line at station areas. To accurately model the effects of public transit projects on urban land use, one must consider how potential riders access station areas, rather than assuming accessibility improves radially around a station.