Investigation of damage and repair of a 1000 MTD horizontal ammonia converter

An operational upset caused by a diapharagm failure in the high pressure casting of the synthesis gas compressor resulted in major pressure/flow surges in the synthesis loop.     

我国大中型工业企业的现状、问题及建议

通过第一次全国经济普查,可以发现我国大中型工业企业多聚集于重工行业,非公经济成为重要骨干力量,大中型工业企业在中西部作用更为突出。目前我国大中型工业企业与国际大企业比差距较为明显,企业创新能力差,研究开发费用投入不足,吸纳劳动力能力不强。需要把企业做强,坚持自主创新,建立一批收纳就业能力较强的大企业集团。     

中国股市的周期性波动与价值投资的应用

中国股市由于世界经济发展周期、国家政策变动、信息流动机制和所处发展阶段等原因存在较强的周期性波动。实证研究表明月度上证指数对数序列满足随机游走模型假定。BP滤波方法确定上证指数存在明显的2~3年的循环周期。通过选取具有代表性的行业股票在股市周期波动中进行周期性的价值投资,结果显示大部分产业的收益率跑赢大盘,但在不同发展时期所密集使用的要素集聚产业则可享受估值溢价和获得超额收益。     

改革开放30年兵团农业发展回顾

1978年,以中共十一届三中全会为标志,伟大的中国共产党团结带领全国各族人民在中华大地上拉开了改革开放的序幕.该文主要就改革开放30年来兵团农业发展历程和发展成就进行了回顾,并对改革开放30年来兵团农业发展的经验进行了总结.     

The impact of advertising content on movie revenues

We analyze the contents of print ads in the motion picture industry (e.g., number of reviews quoted in the ad, the presence of a top reviewer, size of the ad, star, director, etc.). We find that external validation (a recommendation by a top reviewer) is more important to revenues than the informative content of the ad.     

An Approach to Assess the Importance of Brand Equity in Acquisition Decisions

Many firms acquire other firms with well-known and proven brands to hedge against the high costs and risks of new product development. A critical question in these acquisition decisions involves the assessment of the importance of brand equity to the acquiring firm. Since the brand equity benefits can vary by firm (and also by the decision maker within a firm) a critical question is how can one systematically decipher the effect of brand equity in acquisition decisions. Using the balance model [8,15], Vijay Mahajan, Vithala Rao, and Rajendra Srivastava present a methodology to determine the importance of brand equity in acquisition decisions. By capturing the idiosyncratic perceived importance of brand equity of every decision maker involved in acquisition decisions, the methodology enables members of a committee within a firm to understand and reconcile their differences in evaluating potential acquisitions. This methodology is applied in a pilot study for the all-suites segment of the hotel industry with data collected from senior executives of five major hotel chains. The authors also discuss benefits, limitations, and further extensions of the suggested approach.     

新厂新制：提升管理见效益——天津大唐国际盘山发电有限责任公司的管理实践

新厂新制的天津大唐国际盘山发电有限责任公司,是一家国有资本投资控股的中国新型火力发电企业。投产四年以来,进行的管理现代化理念和管理标准、管理流程方面的探索和实践,对于中国电力企业管理现代化,将产生积极的影响。新厂新制的机制管理现代化理念的构建天津大唐国际盘山发电公司(简称盘电)机组进入商业化运行后,引进广东核电集团的标准化管理、上海宝钢和大亚湾核电站的点检定修、北京华电天仁公司的康派优化控制管理系统,全面实施企业信息化建设,积极构建适应新厂新制的安全生产管理理念,创建了预防为主,超前控制,全员全方位全过程参…     

城市产业发展战略的三大课题

城市发展战略是城市管理导引的主导性环节。城市产业发展战略是城市发展战略的核心内容。在当前形势下,我国城市产业发展战略面临以下三大课题:面对“入世”对我国提出的挑战和机遇,城市产业应提出“应对战略”;面对知识经济的到来和我国与发达国家存在的差距,城市产业应提出“追赶战略”;面对我国城市产业发展自身长期存在的不协调和不适应问题,城市产业应提出“调整战略”。     

Modeling response to repetitive promotional stimuli

Marketers frequently include promotional stimuli which elicit some form of response from the recipient among the tactics used to market products or services. Print ads, including 800 numbers which allow consumers to respond, and direct mail campaigns are examples of such activities. Promotions of this nature are often repeated a number of times, thus providing several opportunities to respond. Understanding consumer response to such campaigns is critical for more efficient design and use of these activities. A conceptual framework of response to repetitive stimuli is proposed, and stochastic models of alternative response patterns are developed. Alternative contexts in which such models are useful are also noted. Variations of the models are provided for those situations when only a fraction of the target population will ever respond. Estimation of model parameters is discussed, and data from actual campaigns are used to demonstrate how to apply the models. He received his Ph.D. in mathematical statistics from Michigan State University. He joined the Terry College of Business after a 15-year career in industry, including 10 years in consumer research at Procter & Gamble. His research interests include discrete choice models, market response to promotional stimuli, forecasting marketing potential from initial sales results, and, in general, applications of quantitative methods to business problems. He has published articles in such journals as theAnnals of Mathematical Statistics, Annals of Statistics, Journal of the Academy of Marketing Science, Journal of Retailing, and theJournal of Advertising. He earned his Ph.D. at Columbia University and has served as assistant and associate professor of marketing at New York University, as visiting assistant professor at Columbia University, and as visiting associate professor at the University of California, Los Angeles. He is a member of the editorial review boards ofMultivariate Behavioral Research andJournal of Marketing Channels. He has published in theJournal of Marketing Research, Journal of Marketing, andManagement Science, among others. His research interests include the study of brand extensions, relationship marketing, strategic alliances, and television program scheduling. He received his Ph.D. in marketing from the University of Georgia. His current research interests include marketing strategy, strategic alliances, relationship marketing, and the implications of new technologies on business research and practice. He has published in various conference proceedings and theInternational Business Review.     

Caste,Kinship, and Life Course: Rethinking Women's Work and Agency in Rural South India

This paper reexamines the linkages between women's work, agency, and well-being based on a household survey and in-depth interviews conducted in rural Tamil Nadu in 2009 and questions the prioritization of workforce participation as a path to gender equality. It emphasizes the need to unpack the nature of work performed by and available to women and its social valuation, as well as women's agency, particularly its implications for decision making around financial and nonfinancial household resources in contexts of socioeconomic change. The effects of work participation on agency are mediated by factors like age and stage in the life cycle, reproductive success, and social location – especially of caste – from which women enter the workforce.