企业多元化经营的业务选择

The strategy of diversification has become an important approach to enterprise development. A successful diversification strategy depends mainly on the correct business choice. Before choosing a new business, we must identify the core competencies of the enterprise and research the attraction and critical success factors of the target business. Then we should make sure whether the core competencies match the critical success factors or not.The new business should be useful for cultivating sustainable competitive advantage.     

Business Choice of Enterprises’Diversification

Diversification strategy is a growth behavior adopted forthe long-term development of the enterprises when theyreach a certain stage. The success of a planned diversifica-tion strategy depends mainly on the correct businesschoice. Nevertheless, it is very difficult for a corporation todecide which business should be chosen. I.TheEvolution of theapproach of businesschoiceIn his 1980s’ books entitled, Competitive Strategy andCompetitive Advantage, Porter. Michael E. analyzed thecompetitive …     

高校扩招对大学生就业的影响及对策

文章认为高校扩招导致就业率降低,引起大学生要求的平均工资降低,未受过高等教育者要求的工资升高,从而提出对策和建议,以减轻毕业生的就业压力。     

关于应用文写作教学改革的几点思考

应用文写作是一门综合性、实践性都很强的基础工具课和能力课,但长期以来课堂教学效果不尽如人意。本文从更新教育理念、开拓教学内容、改进教学方法、提升教师素质等方面对应用文写作教学改革进行了一些探讨。     

财务冗余、股权集中度与企业产品创新——基于高科技上市公司的实证数据

以2007-2014年我国高科技上市公司为研究样本,基于资源基础论和委托代理理论,实证检验不同类型财务冗余对企业产品创新的作用,并引入股权集中度,研究其如何调节不同类型财务冗余对产品创新的作用。研究发现：可利用财务冗余有利于企业产品创新的推进;而潜在财务冗余却对企业产品创新产生负向影响,即负债率越高,潜在财务冗余越低,企业越倾向于实施产品创新;且股权集中度增强了可利用财务冗余对企业产品创新的促进作用,但也放大了潜在财务冗余产生的负向影响。     

Analysing remanufacturing decisions of supply chain members in uncertainty of consumer preferences

This article formulates a gaming model of the closed-loop supply chain with manufacturers (as the leader), sellers and consumers where consumers may or may not be willing to pay remunerative price for remanufactured products vis-à-vis new products. In the model, manufacturers produce new as well as remanufactured products, whereas sellers distribute them. In stable circumstances, this article presents the functional formula of the optimal manufacturing pricing decisions. The results show that when the cost of new products is significantly lower than that of remanufactured ones, manufacturers choose to produce new products only. When the difference between cost of new and remanufactured products is moderate, manufacturers tend to produce both new and remanufactured products, and in some regions, production of new and remanufactured products is proportional to each other. When the difference between cost of new and remanufactured products is enormous, their production and sale tend to stop. Also, this article analyses the effects of varying cost of new and remanufactured products and the recycling rate on pricing decisions of supply chain members. This article contributes to the management of manufacturers’ and sellers’ remanufacturing decisions and also provides advice on how governments can guide consumer preferences.     

基于MOOC的翻转课堂在高校教学中的应用研究

近年来,随着MOOC及翻转课堂的快速发展,高校传统的教学模式也将面临严峻的挑战,如何恰当地运用这些新型教学模式成为高校教师必须认真思考的问题.通过梳理MOOC及翻转课堂的内涵与特征,分析二者的关系及高校实施翻转课堂的必要性和可行性,提出高校基于MOOC的翻转课堂的实施步骤,并对高校实施翻转课堂提出几点应注意的问题.     

对我国假冒伪劣商品现状的分析及对策研究

市场监管体制约束失效和个体利益最大化的追逐行为,在社会公德缺失的条件下,导致假冒伪劣产品的不断衍生。极大地侵害了消费者的权益并扰乱了正常的市场经济秩序。本文通过对假冒伪劣产品的现状与成因进行剖析,揭示了产生假冒伪劣产品的机理,并就遏制假冒伪劣产品的对策进行了有益探讨。     

一种新的边缘经济理论--量子博弈论

博弈论作为在应用数学中具有重要应用价值的一个分支,在信息科学、进化生物学、社会科学等诸多学科中有着广泛的应用.将量子理论方法引入经典博弈中的决策过程,就形成了一个新兴的科学领域--量子博弈.经典博弈中存在的一些困境和悖论,在量子化后得以解决,而且在量子的体系下博弈展现出许多新的特征.     

上市公司现金股利变动信息内涵

对2000年派现高峰之后的中国A股上市公司的现金股利变动的信息内涵进行实证研究后发现:2002年上市公司现金股利与收益同向变动时,公司当年的收益变动是持续性的或当期收益水平能持续下去;现金股利与收益反向变动时,公司当年的收益变动是暂时性的,后期可能发生反转.而2000～2001年现金股利的变动并不具有上述一致的信息内涵,表明2000年之后的派现高峰并不完全由政策变化所致,也有管理层的理性思考,政府监管初见成效.