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81.
This article focuses on the need to forecast diffusion patterns by market segment. The usual single market forecasts may be quite inappropriate if the market is segmented. Evidence is offered, based on the marketing of a new medical technology, that the diffusion pattern does vary by segment. The marketing of new technologies can potentially be improved by planning and forecasting on a segment by segment basis. 相似文献
82.
This paper presents a comprehensive approach for identifying potential transit markets and for developing strategies to increase public transport ridership. The approach uses structural equation modeling (SEM) to identify simultaneously travelers’ attitudes, travel behavior, and the causal relationships between a traveler's socioeconomic profile and his/her attitude toward travel. Travel attitudes are also used to identify distinct market segments and to develop plans that best serve the needs of each segment and increase transit ridership. The approach is demonstrated with a case study from the Utah Transit Authority. 相似文献
83.
Pizam, Abraham, Yoram Neumann, and Arie Reichel.. “Dimensions of Tourist Satisfaction with a Destination Area,” Annals of Tourism Research, Vol. V, No. 3, July/September 1978, pp. 314–322. This paper empirically identifies eight factors of tourist satisfaction with Cape Cod, Massachusetts (USA) as a tourist destination area; and it suggests the means to measure them. By using a factor-analytic approach based on data obtained from a survey of 685 vacationing tourist, the following factors of tourist satisfaction were derived: beach oppurtunities, cost, hospitality, eating and drinking facilities, accommodation facilities, environment, and extent of commercialization. 相似文献
84.
Accounting and finance studies that measure serial correlation implicitly make two assumptions. One, the studies assume that the sample estimate of the autocorrelation coefficient is unbiased. The assumption is intuitively appealing, but incorrect. This article provides a measure of the size of the bias. Two, the studies assume that the target of the time series is constant over time. However, over a long period target values may change. This article models the general case in which not only do random shocks affect actual values, but also random changes affect target values. 相似文献
85.
Experimental Economics - We demonstrate how the standard usage of the random incentive system in ambiguity experiments eliciting certainty and probability equivalents might not be incentive... 相似文献