E忠诚度:从建模到实施

顾客忠诚度是传统企业营销的重要目标,随着电子商务和在线交易的迅速发展,E忠诚度问题已经成为企业和学术关注的焦点。本文首先在相关文献分析的基础上建立了E忠诚度概念模型,然后就如何提高E忠诚度提出了相应的对策。     

国内外公益旅游的定义研究

在国际上,公益旅游已经有三十多年的发展历史。而在我国也有近二十年的历史,我国公益旅游市场正处于未开发的初级阶段,其市场潜力很大。作为一种新兴的非大众型的旅游方式,其在国际的理论研究上都尚未有较为统一的定义。目前,本文通过对国内外的一些文献进行梳理,并对将公益旅游定义归为两种类型:方式型定义和体验型定义。公益旅游的定义研究有助于弥补我国公益旅游理论不足的现状,对我国公益旅游市场的开发和发展具有促进作用。     

新制度下医院成本核算的探索与实践

医院成本核算工作的开展,可以促进医院各种业务活动的管理,充分发挥医院的有效职能,但是(去)随着新医改的实施,医院成本核算工作(也发生了相应的改变)也成为新会计制度重要组成部分,2012年在医院的全成本核算逐步推广。本文作者结合自己的工作实践,首先简单阐述了新制度下医院实行全成本核算的必要性,然后从四个方面重点分析了新制度下医院实行全成本核算的探索和实践工作。希望可以促进医院全成本核算工作的进行。     

Universal Coverage, Pinpoint Illustration and Profound Impact HTC 2008 Intermedia Recommendation and Introduction Meeting

Holding 88 percent of train media resources across China, based on "Time Cube", on the 2008 Intermedia Recommendation and Introduction Meeting on December 19, 2007, HTC announced its high-profile strategy of tour marketing and tapping the immeasurable potentials on the train. Meanwhile, HTC officially launched its brand new product Olympic Train on the meeting, providing a fabulous platform for all the brands that are prepared to do a smart marketing on the occasion of 2008 Olympic Games.     

Warm Spring of Sino-Japan Approached

Chinese President Hu Jintao took a five-day state visit to Japan from May 6 to 10, 2008, the first by a Chinese President to the country in a decade, launching a new era in Sino-Japan relations.     

2007 China Harbor Ten People

2007 China Harbor Ten People elected the entrepreneurs who contributed a lot to port economy and enterprises this year trough their talent management.These ten people embody their social responsibility,professional skills,creative ability,and charming personality.Bearing full confidence in China＇s port economy,the port entrepreneurs are brave enough to explore a brand new area,so as to promote harbor economic development. At the very beginning of 2008,China Shipping Website,Dalian Maritime University,and China Port and Shipping In- stitute jointly select the 2007 China Harbor Ten People,demonstrate port entrepreneurs＇ stunning minds,disclose their secrets to success,and providing abundant experiences to others in harbor development.The top ten people are various excellence during the ups and downs harbor development.     

南美白对虾与梭鱼混养试验

为化解2004年单养南美白对虾疾病肆虐和不断探索鱼虾混养新技术，开拓和发掘外海渔业资源、筛选最佳混养鱼类品种、提高养殖效益，我们于2005年在绍兴县滨海工业开发区九七丘东片养殖区域赵永康养殖户进行了南美白对虾与梭鱼混养的生产试验。经过半年多的精心饲养管理，其混养效果远超过我们预期之要求。现将养殖情况总结如下供大家参考：     

网箱养殖翘嘴红鲌技术要点

<正> 翘嘴红鲌又称白鱼、白条、和顺、太湖白鱼,居“太湖三白”之首,深受消费者的喜爱,为长江流域的优质经济鱼类之一。其个体长、生长快、食性广、肉质洁白、肉味细嫩又鲜美,为鱼中上品,鲜食或腌食十分可口,市场价格看好,是较热门的养殖品种之一,有着较广阔     

融资决策中几个杠杆系数的参数关系的图示分析

在进行融资决策理论研究时，常常涉及营业杠杆、财务杠杆和联合杠杆的研究。本文用图示方法重点分析了营业杠杆系数、财务杠杆系数的作用和参数关系，取得了较好的寻求发挥正杠杆作用的直观理解效果。