An Analysis of Congestion Effects Across and Within Multiple Recreation Activities

This paper uses stated and revealed preference data to quantify differential welfare impacts from changes in congestion at outdoor recreation sites that support multiple activities. The results indicate that welfare impacts from congestion vary by congestion point, site, and activity within a given site. Estimating willingness to pay (WTP) for multiple sites and activities allows for parametric testing of whether WTP varies among sites and activities. The most general implication of this study is that if one has the ability to discriminate by activity, doing so is preferable purely in terms of overall model performance. This approach is especially useful for circumstances in which visitor flows in a system of multiple use areas can be managed so as to increase net benefits associated with public lands. Dans la présente étude, nous avons utilisé des données sur les préférences déclarées et révélées pour quantifier l'impact différentiel que des variations de congestion dans les aires d'activités récréatives multiples ont sur le bien‐être. Les résultats ont montré que l'impact différentiel de la congestion sur le bien‐être varie selon le point de congestion, l'aire et l'activité au sein d'une aire donnée. L'estimation de la volonté de payer (VDP) pour des aires et des activités multiples permet de vérifier, à l'aide d'un test paramétrique, si la VDP varie ou non entre les aires et les activités. L'implication la plus générale de cette étude est que si quelqu'un a la possibilité de discriminer selon l'activité, le fait de le faire est préférable purement si l'on considère la performance globale du modèle. Cette méthode est particulièrement utile dans les cas où l'affluence des visiteurs dans un système d'aires polyvalentes peut être gérée de sorte à accroître les avantages nets liés aux terres publiques.     

Institutionalization of Ethics: The Perspective of Managers

Corporate America is institutionalizing ethics through a variety of structures, systems, and processes. This study sought to identify managerial perceptions regarding the institutionalization of ethics in organizations. Eighty-six corporate level marketing and human resource managers of American multi-national corporations responded to a mail survey regarding the various implicit and explicit ways by which corporations institutionalize ethics. The results revealed that managers found ethics to be good for the bottom line of the organizations, they did not perceive the need for additional formalization of ethics, and that they perceived implicit forms of institutionalizing ethics (e.g., leadership, corporate culture, top management support) to be more effective than the explicit forms of institutionalizing ethics (e.g., ethics ombudspeople, ethics committees, ethics newsletters). Implications of the survey and future research directions conclude the paper.     

Identifying Tiers of Influence in Expert Systems Research: II

In the first part of this study we described an objective, multifaceted, citation-based methodology for assessing journal influence. We applied it to the field of artificial intelligence (AI) to gauge the most influential journals for AI research. In this paper we apply the same methodology to a broadened citation base drawn from journals devoted to expert systems (ES), as well as those with a broader AI editorial scope. The result is a pair of journal tiers that reflect the special emphasis that expert system research has among AI researchers in business schools. Taken together, the AI/ES findings reported here coupled with the general AI tiers identified in Part I provide a fairly complete and insightful picture of the most influential journals impacting AI in general, and AI/ES in particular.     

Marketing and the law

Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment, including its governing case law, regulatory statutes, and future trends, is essential. This review will provide analysis of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal factor.     

Use of persuasive techniques on Internet shopping sites

Huge strides in technological development combined with marketing strategies have led to dramatic changes in the way information is transmitted and communicated to the consumers, and subsequently used by the consumers. Information has become a dominant factor in determining why, where, what, and how consumers shop, process information, and make decisions. While marketing information has always been an important factor in consumer decision‐making, its provision on demand and added convenience via the Internet has created a need to research the nature and amount of information that these technologies provide. Advertisements use different forms of persuasion to gain consumer attention, meet their economic and emotional shopping needs, to create a positive image of the product, brand, and the shopping medium, and influence consumers to purchase the product. Persuasion may be classified as functional congruity and self‐congruity routes to persuasion (Johar & Sirgy, 1991). Fifty websites were studied for utilitarian and value‐expressive forms of persuasion by product differentiation. The websites were classified as those selling tangible products only and those selling intangible products only, and those selling both tangible and intangible products. The paper will present results of the study along with a discussion and conclusion with implications on consumer well‐being.     

Globalization,China's free (read bonded) labour market,and the Chinese trade unions

After two decades of economic reform during which China developed a strong export thrust into the world market, an industrial labour market has taken shape in China. But it is not really a free labour market in that deposits are generally required of workers when they commence employment. For some migrant workers this has led to a condition equivalent to being bonded, which enables Asian foreign investors to establish harsh labour regimes in the factories they manage. The Chinese official trade unions are at a crossroads – do they side with the workers, management or with the party-state?