数控技术应用型人才调研及其岗位群分析

职业院校的数控技术应用专业,已经建设了近二十年,通过深入调研,了解机械制造企业人才状况,细致分析任职岗位群,掌握企业未来数控人才需求,为学院深入开展教学改革提供了可靠依据。     

浅谈中职《金属材料与热处理》课的教与学

《金属材料与热处理》课程是中等职业学校机械类专业主要基础课,理论与实践性很强。文章首先从如何提高学生学习专业课的兴趣入手,进而阐述了教学过程中知识的拓展与整合,充分体现知识的先进性和应用性,围绕中职学生的实际情况来探求适合的教学方法。     

基于企业层面的顾客创新管理的优化策略

无论是个体消费为主的市场,还是以企业或组织为主的市场,顾客创新已经构成企业创新的一部分,顾客创新的重要性也已经得到企业界与学术界的重视。本文从企业视角出发,通过梳理和归纳顾客创新对企业绩效的影响,进而剖析了现有顾客创新管理存在的问题。在此基础上,提出顾客创新管理的优化策略。     

浅谈高等级公路沥青路面病害与养护

基于高等级公路的沥青路面早期病害的特征与成因,探讨了如何选择相适应的养护处治对策。     

小麦赤霉病及控制技术研究进展

赤霉病作为小麦常见病症的一种,近年来发生的越来越频繁。本文简述小麦赤霉病发生的性状、影响因素、处理手段,为赤霉病小麦的处理方法提供一些参考。     

Revisiting the Effect of Family Involvement on Corporate Social Responsibility: A Behavioral Agency Perspective

This paper sheds light on the incongruent findings concerning the relationship between family involvement and firms’ corporate social responsibility (CSR). While prior studies have mainly taken the perspective of families’ socioemotional wealth preservation, we approach this relationship from the perspective of behavioral agency theory, highlighting the important role played by CEOs’ family memberships. Specifically, we posit that family firms are more likely to invest in CSR when their CEOs are members of the controlling families. Furthermore, we examine how family firms can employ long-term incentives to encourage non-family CEOs to act in the interests of the controlling families to preserve SEW and thus enhancing family firms’ CSR performance. We tested our hypotheses using hand-collected data of family firms included in the S&P 500 index, in the period of 2003–2010. The empirical findings support our hypotheses that (a) family firms with family members as the CEOs have better CSR performance and (b) family firms tend to provide a high level of long-term incentives to non-family than family CEOs. In addition, long-term incentives strongly motivate CEOs to improve firms’ CSR performance, regardless of their family memberships.     

The Price Discovery Puzzle in Offshore Yuan Trading: Different Contributions for Different Contracts

The People's Bank of China (PBC) lifted yuan trading restrictions in July of 2010 that led to offshore yuan spot trading in Hong Kong. Based on causality analyses, we find that price discovery is absent between the onshore and offshore spot markets. However, we document the presence of price discovery between onshore spot and offshore nondeliverable forward (NDF) rates. These seemingly inconsistent results present a puzzle wherein one offshore market appears to be more informationally integrated with the onshore market than another. We conclude that price discovery differences in the offshore markets stem from the offshore spot and forward contracts tracking different aspects of yuan rates (e.g., the offshore nondeliverable rate tracks onshore spot rates whereas the offshore spot rate tracks onshore interest rates). Moreover, the introduction of offshore spot trading in Hong Kong has led to an increase in cross‐market price discovery between onshore spot and offshore NDF rates. © 2012 Wiley Periodicals, Inc. Jrl Fut Mark 34:103–123, 2014     

中国新奢侈品营销策略研究

目前,中国正成为世界上重要而且快速增长的新奢侈品消费市场。新奢侈品消费已经显示出消费群体以中产阶层为主、消费形式网络化、情感体验型消费、消费由一线城市向二三线城市扩张等特征。基于新奢侈品利用新的消费者心理,将高质量商品消费大众化,将消费的物品提升为一种新的体验和享乐的趋势,中国应根据自身独特环境来选择适合的营销策略,采取突出品牌个性,加快整合多种传播渠道,实施差异化品牌传播与体验式营销,发展品牌战略联盟等措施。优化产品营销规划,正确引导消费者进行理性选择,推动消费升级。并在全球市场竞争中立于不败之地。     

营销渠道策略创新打造我国企业跨国经营竞争优势

在“走出去”大背景下,我国企业要想塑造跨国竞争优势,在营销策略上再也不能仅停留在产品、价格、促销等手段上。“渠道策略”的创新是企业竞争优势的重要来源之一,结合我国企业实际对我国企业跨国经营渠道策略的相关问题做了一些探讨。     

普惠保险发展的路径选择及其优化——基于小额保险的国际经验

保险“十三五”规划要求大力发展小额保险等普惠保险,但我国小额保险发展相对滞后,制约着普惠保险的全面发展。本文基于对印度等五国经营小额保险的经验研究,比照我国普惠保险发展实际情况,期望借此破解我国普惠保险发展困局,优化普惠保险发展路径。研究发现:我国普惠保险发展在政府推动力度、法律法规完善程度、政策支持力度及发展模式上均可进一步强化改善。结合国际经验和中国实践,我国普惠保险发展应重视法律法规等正式制度建设,顺应各地风俗文化等非正式制度,出台“小额保险条例”作为普惠保险的配套支持政策,利用合作代理销售模式和科技创新手段,控制普惠保险交易成本,开发符合消费者实际利益的普惠保险险种。