The effects of social TV on television advertising effectiveness

Social TV is the use of communication devices to connect with family and friends watching other TV screens. Plausible arguments suggest both positive and negative effects of social TV viewing on ad-effectiveness. This study contributes by providing evidence for the direction of social TV's effects. The results of a controlled laboratory experiment suggest that the benefits of social TV, principally its association with live TV and therefore less ad-avoidance, come at the cost of negative distraction effects. Like normal coviewing, social TV viewing distracts from ad-processing, reducing unaided recall and brand attitude favorability, compared to individual (solus) viewing. However, social TV messaging about ads improved brand attitude. Perceived creativity increased the likelihood of ad-related messaging. Social TV also has an additional source of distraction, multitasking, but in this study, multitasking did not further reduce ad-effectiveness compared to coviewing. The paper concludes with implications for advertisers and future research.     

Anatomy of a flipped classroom

A well-designed flipped course requires a significant amount of planning and preparation, but has great benefit to both students and instructor. Using Bloom’s Taxonomy as a guide, one can design effective online and in-class components that maximize benefits to students. A flipped classroom allows students more time to interact with peers and their teacher, and collaborate with teams. This paper will describe how one tourism educator flipped an advanced marketing course, as well as the technology tools used in content creation.     

Experimental Methods for the General Economist: Five Lessons from the Lab

I review five primary results from experimental economics that impact the economics profession as a whole. These results regard the relative (un)importance of subject sophistication in laboratory markets, the importance of gender on economic outcomes, the propensity for humans to behave in less than fully rational ways, the importance of trading institutions on economic performance, and the behavioral relevance of economic theory. I find that economics as a profession has benefited from the use of experimental methods by fostering a dialogue between theorists and empiricists, better informing policy and improving data collection techniques.     

Interest differentials and extreme support for uncovered interest rate parity

This paper addresses two findings from the empirical literature testing uncovered interest parity (UIP): (i) more favorable results when interest differentials (IDs) are large and (ii) instability across samples. Simulations demonstrate that explanations of the results using large IDs based on the hypothesis of a “zone of speculative inactivity” are inconsistent with empirical evidence. Furthermore, it is shown that, if agents forecast IDs based on long-run values, coefficient estimates will be unstable if rates of decay in IDs vary significantly and, for ex post UIP to hold, IDs must decay in absolute value. This is consistent with OECD country data.     

Claims,Concerns and Interests In British Credit Union Development

The British credit union movement has grown rapidly over the past decade, albeit from a low base relative to other nations. That growth has been led by a natlonal credlt union pollcy network. Thls article provides a detailed appraisal of the structure of that network, the motivations of its members and the relations between them.

This study highlights the existence of contradictions in the ‘policy space’ occupied by this network that have obscured the public interest In credit union development to date. These contradictions need to be resolved if the performance of the system as a whole is to be improved and public policy goals are to be met Increasing visibtlity ensuing from repeated endorsement of credit unions by the Labour government is bringing added pressures to bear on that network. New actors may be expected to enter the credit union polltlcal market as a result The irnpacts of entry, both positive and negative, are evaluated in terms of the coheslon and effectiveness of ihe credit union policy network.     

Exchange traded contracts for difference: Design,pricing, and effects

Contracts for Difference (CFDs) are a significant financial innovation in the design of futures contracts. Over‐the‐counter trading in the UK is significant and has created controversy, but there is no published academic research into the design, pricing, and effects of CFDs. This study analyzes CFD contract design and pricing. It uses a unique database of trades and quotes on exchange traded equity CFDs introduced by the Australian Securities Exchange to test theoretical pricing relationships, and draws out implications for successful design and trading arrangements for the introduction of new derivative contracts. © 2010 Wiley Periodicals, Inc. Jrl Fut Mark